A workshop given at the 2007 GIEN Forums held at Newbold College in Bracknell, UK. Introduction for communication leaders to the principles of online social networking while pointing out items of importance for evaluation of these communication vehicles. All photos courtesy flickr users with creative commons licensing. chart from Businessweek online map from xkcd.com

1. Developing Adventism
In and Through Social Net works
Bryan L. Collick
Global Internet Evangelism Net work 2007

2. What is a social net work?

3. A connecting point

4. Built around a theme

5. Community-driven

6. Examples of Online SNSs
(Social Net working Systems)

7. Orkut

8. Cyworld

9. 43 Things

10. Offline Similitude

11. Playground

12. Town Square/ Marketplace

13. Early Christian
Church

14. Adventist Presence
& Potential

15. SNSs help us tell
our story

16. SNSs shape our way of thinking

17. SNSs go where we go

18. SNSs put the member first

20. Potential Gains:
opportunities for insight
insight through user opinions
insight through user suggestion
insight through obser vation of usage,
your site & elsewhere

21. Potential Gains:
opportunity for credibility
by giving voice, power to the individual
by being perceived as a listener

22. Potential Gains:
opportunity for awareness
seeing how the church operates
quot;buying stockquot; in the organization
knowledgeable, involved people = leaders

23. Potential Losses:
perceived loss of authority
not congruent with quot;megaphone
disseminationquot;
what happens when the narrative
chosen differs from the administrators
wishes?
community leaders can be as vital as
creators/admins

24. Potential Losses:
loss of opacity
ideas submitted, response expected
indirect responses imply a greater
allegiance to another community

25. Potential Losses:
ramification of proprietary SNSs
pitting yourself against the already-
established, well-funded defaults (why
adventist?)
perceived as exclusive, unwilling to
support existing net works
suceptible to anti-sites, isolated
spamming

26. Discussion