Conceptual Framework for Community-Based Mountain Bike Tourism Development

1. Conceptual Framework for Community-Based Mountain Bike Tourism Development
Contingent Factors
•Partnerships •Trails inventory,
(Community, (Emerging Clusters) Profile of trail use,
Government, First Trail access &
Nations), Community design for various
Physical
Authorized trails, Champions / levels of riders
Promotion of Geography /
Stakeholders
benefits, Terrain /
/ Political
Economic impact Trails
analysis Will
Funding
•Land access, Trail
standards
Legislation / Sources •Economic
Regulatory (Public / development
(sustainable
Frameworks Private / In- corporations,
practices), Liability
Public sector,
mitigation, Kind) Private corps,
Insurance
Stakeholders,
Clubs/Volunteers
•Trail •Infrastructure,
management, Bike friendly
Community businesses &
education and Mountain partnerships
Infrastructure
training Bike Clubs / (experiences
/ Amenities /
Schools / Supporting
packaging),
Camps / Signage, Maps
Services
Programs
•Identify target
markets, Media Mountain
relations, Package Destination
Bike Culture •Social media,
& promote Marketing / Community
/ Lifestyle /
experiences, Web Management health, Sport
presence, Identify Events tourism (growing
marketing participation in
partnerships Non-Contingent Factors events)
(Maturing Clusters)
Innovation / Outlier Strategies / Alternative Factors and Approaches
i.e.: Social media to facilitate collaboration amongst Community Champions / Stakeholders;
Terrain developed in a variety of environments: Hartland Landfill (www.simbs.com), Community Pumptrack /
Dirtjump Parks (www.hoots.ca/projects), Ray’s Indoor MTB Parks (www.raysmtb.com)