Presentation delivered to the First Nations Australia Writers' Workshop in Brisbane at the State Library of Queensland, May 10, 2013

1. Blogging for Beginners
Leesa Watego
10th May 2013

2. YOU DO NOT NEED TO BLOG!

3. IT’S NOT ABOUT TECHNOLOGY,
IT’S ABOUT COMMUNICATION

4. ONLY SHARE WHAT YOU’RE
COMFORTABLE SHARING

5. So what are you going to post
about? What are you going to say?

6. marketing
What will be the focus of your blog?

7. marketing
creativity /
experimentation
What will be the focus of your blog?

8. TIME TO CHOOSE A PLATFORM

9. Cashed Up? Aim for a SELF-HOSTED
WORDPRESS site

10. No bungoo? Start with Blogger

11. To get started with Blogger you must have a Google account
1) Sign in to Google
2) Go to blogger.com
3) Follow the prompts to create a new blog

12. To get started with Blogger you must have a Google account
1) Select a CREATE A NEW BLOG
2) Choose a title for your blog
3) Look for a URL for your site
4) CreateBlog!
}they do not NEED to be the same
Note:
1) You can change the
title anytime, but you
can’t change the URL
though
2) You can “redirect your
blog to your own domain
and
3) You can export your
blog to a self-hosted site
later

13. Site URL/Domain
Blog title
Menu bar
Posts (reverse
chronological order)
- Dated
- Comments
- Sharing Buttons
Sidebar (usually static)
- Categories
- Link Lists
- Advertisements
- Links to your book-
seller pages
(can you a list format or
a graphic)
Taking your blog to the
next level
- Create unique landing
pages for you readers
(eg. Welcome your
Twitter readers,
Welcome your
Amazon readers etc)
- Incorporate visual
design elements that
reflect your brand
promises
Anatomy of a blog
Social buttons

14. Your blog is
your
homebase
facebook
Twitter
YouTube
Instagram
FourSquare
Facebook Profile vs Facebook Page
(Personal) (Professional)
Source: Homebases and Outposts from ProBlogger

15. Today, in an online environment, there
are three types of media -
• Bought – paid advertising
• Earned – jump out of a plane at the launch of
your book and get on the 6 o’clock news
• Owned – your media channel, the one that
you create, manage and direct
You don’t need to be a slave to your blog or your Facebook and
Twitter streams … but… what can you be responsible for?

16. The only way to learn and become proficient
is practice
Learner Proficient
Focus of your
posts
Technology +
Connection
Build
blogging into
your work
schedule
Functionality
of the
platform

17. How to start
• Baby steps
1. Start a blog but don’t tell anyone until you’re
ready
2. See what other people are doing - examples,
Anita Heiss, Siv Parker
3. Look at your brand / digital presence from your
audience’s point of view. Are you Google-able?
What comes up when you’re Googled? Can you
audience interact with you?
4. Ask for help

18. Connect –
Questions? Where to from here?
@leesawatego, @deadlybloggers, @iscariotmedia
Join other deadly bloggers Do some training …