6. Bolster
a company’s
Reputation
Address Correct
unhappy inaccurate
Customers Rumours
Tell Provide
the company’s correct
Story Information
Source: Hopkins & Magee, 2009
27. "This afternoon an employee
posted an obscene message
from the official Vodafone UK
Twitter profile.
The employee has been
suspended immediately and we
have started an internal
investigation. This was not a
hack and we apologise for any
offence the tweet may have
caused."
31. !@#! Conclusions
3T&A
• Truth, Trust, Transparency &
communication Accountability
universe:
• The Internet
Black Swan • 9/11
moments in
• PC
history
• Harry Potter
32. 5 Things to do this evening
Go to Twitter.com and set up a profile
Go to LinkedIn and set up a profile
Go to Facebook and search for your competitors
Collect some e-resources you can give away
Think about what makes you stand out
Next week:
Start planning your business’ Facebook (&
Google+) Pages