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Anglicare and Social Media - Sept2010

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Lee Hopkins
Lee Hopkins

Presentation at Anglicare National Conference, Adelaide, 15th Sept 2010

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advanced communication strategies and tools Anglicare and social media What is it and how do Lee Hopkins we do it effectively? 15th September 2010
of what you think you know about life online is wrong
! Social media connect keep in touch around the world
! Where we currently are
1.China 1.34 billion 2.India 1.19 billion 3.Facebook 0.5 billion 4.USA 0.3 billion
Australian Population Clock 22,459,291
 95 short paragraphs that changed business on the internet for ever  the first website to be turned into a book – cluetrain.com
3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
It’s all about the conversation
¾ of Australian consumers use social technologies ¼ create their own content
Average Australian Social Networker earns $73,876
Bolster a company’s Reputation Address Correct unhappy inaccurate Customers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009
ROI Two definitions  Return on Investment  Return on Involvement  non-involvement = Cost Of Inaction (courtesy of Laurel Papworth)
2.0 It is... A 5,000 piece puzzle?
Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos
1 blogs
2 Twitter
? WTF Twitter?
3 Social networking
4 Podcasting
podcast listen anywhere
podcast listen anywhere auditory kinesthetic visual
1. Interviews 2. Speeches 3. Presentations 4. Team/product updates 5. Novelty!
video http://www.youtube.com/watch?v=VSdxqIBfEAw
What’s the world’s favourite search engine?
What’s the second-favourite search engine?
Which site is the world’s largest video site?
“YouTube leads video sites at nearly 144 million videos. Users upload over 65,000 videos per day” Source: http://www.insidefacebook.com/2008/12/06/facebook-takes-the-lead-in-hd/ “Facebook receives some 415,000 260,000 video uploads per day” Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/
What you need to be aware of
1. Have something they can get excited about 2. Go where they are 3. Always be personal in your approach 4. Learn to relinquish control 5. Let others tell your story for you
!@#! Conclusions 3T&A • Truth, Trust, Transparency & communication Accountability universe: • The Internet Black Swan • 9/11 moments in • PC history • Harry Potter
of what you think you know about life online is wrong
of all statistics in presentations are made up
Anglicare and Social Media - Sept2010

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Anglicare and Social Media - Sept2010

  • 1. advanced communication strategies and tools Anglicare and social media What is it and how do Lee Hopkins we do it effectively? 15th September 2010
  • 2. of what you think you know about life online is wrong
  • 3.
  • 4. ! Social media connect keep in touch around the world
  • 5.
  • 6.
  • 7. ! Where we currently are
  • 8. 1.China 1.34 billion 2.India 1.19 billion 3.Facebook 0.5 billion 4.USA 0.3 billion
  • 10. 95 short paragraphs that changed business on the internet for ever  the first website to be turned into a book – cluetrain.com
  • 11. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
  • 12.
  • 13. It’s all about the conversation
  • 14.
  • 15. ¾ of Australian consumers use social technologies ¼ create their own content
  • 16. Average Australian Social Networker earns $73,876
  • 17. Bolster a company’s Reputation Address Correct unhappy inaccurate Customers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009
  • 18. ROI Two definitions  Return on Investment  Return on Involvement  non-involvement = Cost Of Inaction (courtesy of Laurel Papworth)
  • 19.
  • 20. 2.0 It is... A 5,000 piece puzzle?
  • 21. Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos
  • 22. 1 blogs
  • 23. 2 Twitter
  • 24. ? WTF Twitter?
  • 25. 3 Social networking
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. 4 Podcasting
  • 31. podcast listen anywhere
  • 32. podcast listen anywhere auditory kinesthetic visual
  • 33. 1. Interviews 2. Speeches 3. Presentations 4. Team/product updates 5. Novelty!
  • 35.
  • 38. Which site is the world’s largest video site?
  • 39. “YouTube leads video sites at nearly 144 million videos. Users upload over 65,000 videos per day” Source: http://www.insidefacebook.com/2008/12/06/facebook-takes-the-lead-in-hd/ “Facebook receives some 415,000 260,000 video uploads per day” Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/
  • 40. What you need to be aware of
  • 41. 1. Have something they can get excited about 2. Go where they are 3. Always be personal in your approach 4. Learn to relinquish control 5. Let others tell your story for you
  • 42. !@#! Conclusions 3T&A • Truth, Trust, Transparency & communication Accountability universe: • The Internet Black Swan • 9/11 moments in • PC history • Harry Potter
  • 43. of what you think you know about life online is wrong
  • 44. of all statistics in presentations are made up