A brief presentation as part of a Affili@SYD 2009 panel discussion on how social media can impact on affiliate marketing, from both the content producer and content promoter's viewpoints.

1. Affiliates
video marketing
Lee Hopkins
Affili@SYD, 13th May 2009

2. of what you think you know
about video marketing is
wrong

3. What’s the
world’s favourite
search engine?

4. What’s the
second-favourite
search engine?

5. Which site is the
world’s largest
video site?

6. “YouTube leads video sites at nearly 144 million videos. Users upload
over 65,000 videos per day”
Source: http://www.insidefacebook.com/2008/12/06/facebook-takes-the-lead-in-hd/
“Facebook receives some 415,000 260,000 video uploads per day”
Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/
So, Facebook has 460,000+ uploads per day with very little/no support
tools for users. That is about to change; watch the numbers increase
phenomenally when they do!

7. 2.0 It is...
A blog
Google
YouTube
Facebook

8. 3Ts + A= Social Media Ethos
Truth
Trust
Transparency
Accountability
Plural of ‘ethos’: http://forum.wordreference.com/showthread.php?t=286920

9. http://www.arkgroupaustralia.com.au/report-socialmedia.htm

10. 3Ts + A= Social Media Ethos
Truth
Trust
Transparency
Accountability

11. http://www.youtube.com/watch?v=Wjc8bTxz9Tg

12. conclusions
video
3T&A
• Truth, Trust, Transparency
communication
& Accountability
universe:
• Get a blog
Video is how to
• Record a video
future-proof
your marketing • YouTube and Facebook it

13. of what you think you know
about video marketing is
wrong

14. of all statistics in
presentations are made up