Presentation from Lee Stott, Microsoft on Windows Phone 8 Development- presented at Microsoft want to show you how Windows 8 and Windows Phone 8 are the perfect platform for you to build your next app! Event At Portsmouth University http://blogs.msdn.com/b/uk_faculty_connection/archive/2013/03/21/microsoft-want-to-show-you-how-windows-8-and-windows-phone-8-are-the-perfect-platform-for-you-to-build-your-next-app.aspx

1. The Opportunity of Windows
Lee Stott
Technical Evangelist, Microsoft
Developer & Platform Evangelism
@lee_stott
LeeStott@Microsoft.com

2. HAVE AND USE TO INTERACT COMPOSED RUNNING
WITH OF ON

6. Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
1bn

7. Source: IDC, March 2012
690m

8. Source: IDC, March 2012
60m

9. 400
300
180.905
158.794
200 141.951
127.188
112.503
97.567
100
137.722 150.776
102.639 109.396 123.464
90.036
0
2009 2010 2011 2012 2013 2014
Consumer Enterprise
All-up Windows Annual Sales Volume Worldwide (based on historical trends) – Consumer/Enterprise (millions)
Source: IDC Worldwide Windows Client Operating Environment 2011–2015 Forecast

10. PC, Tablet, Phone
Devices
Server and Cloud
Services

11. Great experience across all hardware

12. Services
By year-end 2013, consumer cloud services
for accessing content will be integrated into
90% of all connected devices.
Gartner, Nov 2011

13. http://www.windowsazure.com

16. Developing for
Windows 8 &
Windows Phone 8
http://dev.windows.com
http://design.windows.com

17. Windows 8
Touch-first, full-screen UX
Integrated store
Existing dev skills, assets
ARM + x86/64 support

18. Windows Phone 8
Shared core with Windows 8
Common programming model
Reusable code
Native games
http://dev.windowsphone.com
http://design.windowsphone.com

20. Design a UX that is native for each platform
• One or two-handed touch, mouse
• One-handed touch most common
• No guarantee of any specific hardware, must
• Guaranteed hardware, such as
check at runtime
camera & accelerometer
• Rows & columns of content can work well
• Avoid multiple columns of content
• Scroll horizontally for more content
• Scroll vertically for more content
• Significant room on the app bar
• Very limited room on the app bar
• On-screen back button
• Hardware back button
• Semantic zoom
• No semantic zoom

21. Windows Store: installed by default on every PC and Phone

22. 100 million downloads in the first 2 months

23. Revenue Share
Starts at 70% Jumps to 80%
once your app
for new apps
makes £16,000

24. Build Your Portfolio

25. Windows Store Developer Account for FREE
Create a DreamSpark account Use your DreamSpark account
(free to students/academics to apply for a free Windows 8
using a .ac.uk email) and link it and Windows Phone
to a Microsoft email account Developer Registration Codes
(hotmail.com, live.com etc.) (normally over £100)
Use the code to register on
the Windows Store

26. Tools for Development
Everything you’ll need for Windows Store apps in one package for
FREE via DreamSpark.com

28. The Windows Store
A new opportunity for Windows developers
1 2 3 4 5
App is available in Customer
the Store Catalog purchases app Enjoy!
App is associated
to Microsoft
Account & Device

29. Phases of an Application Development
http://dev.windows.com)
(http://dev.windowsphone.com)

30. Phases of Distribution

31. Submitting the App

32. Certification
Certification ensures that apps
in the Windows Store are safe, Microsoft’s approach to
both for the system and the certification compared to other
users platforms
Microsoft’s approach to certification compared to other
platforms

33. Published!

34. Analyzing Performance

35. App Builder Rewards
www.appbuilder-rewards.co.uk