3. 400m number taken from Nokia Q3, 2013 financial report and Gartner PC Tracker 3Q13.
10% share number taken from Kantar World Panel.
App Store numbers taken from “Microsoft by the Numbers” website.
9. MoliPlayer Pro
Moli Time Tech. Corp.
Drawboard PDF
Drawboard
Dark Lands
Mingle Games s.r.o.
AE 3D Motor
AE Mobile
PC Remote
PC Remote
BubbleBreaker
TouchFirst LLC
World at Arms
Gameloft
My Talking Tom
Out Fit 7 Limited
My Country
Game Insight Global Ltd
14. • One option
• Managed by the OS• Durables or consumables
• Recurring revenue from existing customer
• Show right offer at right time
• Multiple price points
• App controls the UI
• App shown in the ‘free’ category
17. • Get paid for showing ads
• The more time a user spends in an app, the more ads that can be shown
18. App Promotion
Windows Phone Windows
Ad rotation
http://blogs.windows.com/windows_phone/b/wpdev/archive/2013/10/25/new-
pubcenter-reports-to-help-you-optimize-ad-revenue.aspx
Ad SDKs: http://services.windowsstore.com/
19. Don’t compromise user experience
Integrate app into design and flow of the app
Use same API for Windows & Windows Phone
29. New Apps Installed.
Notification reminds users
and helps find new apps
Store icon in Task Bar.
Improves discoverability in
Desktop Mode
Windows 8.1 Update: Store discoverability
Desktop taskbar.
Shows desktop and Modern
apps