MAKING TOMORROW’S PROFESSIONALS FUTURE-READY CRM ERP

1. MAKING TOMORROW’S
PROFESSIONALS
FUTURE-READY
Lee Stott
Microsoft

2. The Microsoft Dynamics Academic Alliance
®
• Assists member institutions with
incorporating real-world business
software into their curriculum,
increasing classroom relevance and
improving student preparation for
their careers.
• Provides no-cost software,
support, and resources to
member institutions.
• Creates potential career
opportunities between students
of member institutions and
Microsoft Dynamics partners.

3. The value of Microsoft Dynamics
in the classroom:
Relevant education, enhanced by hands-on
experience with real business tools.
Business insight, through modeling business concepts
with business software and scenarios.
Connected community, through peer networking and
interest groups.
Effective partnerships, which support technology use
and help prepare students for business.

4. Where does Microsoft Dynamics software
add value?
Supply Chain Customer
Financial Relationship
Management Management Management
(Accounting Curriculum) (Operations Curriculum)
(Marketing Curriculum)
Business Invoicing Manufacturing processes Improved customer-centric
decision Forecasting Product distribution activities
support and Sales support
analysis Bank reporting Inventory and order management
Cash flow Controlled and integrated Customer service
Planning and
control activities management manufacturing environment Customer valuation analysis
Purchasing General ledger Reduced inventory holding costs Marketing analysis
activities Improved purchasing Gross margin and ROI analysis
Budgeting
Internal controls Increased flexibility in reporting
Increased ability to improve
accuracy in forecasts
Technology Stack (Management, Business, or Computer Information Systems Curriculum)
Business analysis, system design, data maintenance, linking disparate systems,
system installation and setup, business intelligence

5. The Microsoft Dynamics Academic Alliance (DynAA)
provides Microsoft Dynamics software, support, and
community-building opportunities to:
• Academic institutions and faculty, to strengthen the
value and effectiveness of technology and business
courses by using Microsoft Dynamics software tools
and input from local Microsoft Dynamics partners.
• Business and technology students, to gain deeper
understanding of business processes so they can
launch their careers in organizations where they can
make a difference.
• Microsoft Dynamics partners, to connect
with schools and faculty for new opportunities
and gain access to students and graduates
with Microsoft Dynamics experience who can
become valuable employees.

6. Academic institutions and faculty:
Demonstrate leadership, relevance, and innovation.
• Boost the realism of concepts and processes with
real-world tools.
• Help students gain confidence with globally used
business technology.
• Empower tomorrow’s professionals with practical
midmarket insight.
• Make the most of provided software, support,
and personas.
• Streamline curriculum development with materials
shared by alliance peers.
• Draw on the expertise of Microsoft Dynamics partners
in the classroom and lab.
• Gain a competitive edge with your education leadership
and business connections.

7. Business and technology students:
Accelerate along the path to your goals.
• Model education concepts with real-world
business technology.
• Develop practical, relevant business tools experience.
• Deepen your understanding of the huge
midmarket sector.
• Access Microsoft e-learning tools to gain certification
and demonstrate proficiency.
• Build a network with professional peers and
Microsoft partners.
• Prepare for a professional role where you can make a
positive difference.

8. Microsoft Dynamics partners:
Support the schools preparing skilled recruits.
• Demonstrate your future-oriented mindset to schools
and students.
• Increase your visibility as a trusted technology
partner through participation.
• Gain access to a rich talent pool of future employees
by offering internships.
• Hire highly motivated graduates with experience
using Microsoft Dynamics.
• Demonstrate excellent customer service with
experienced, energetic hires.
• Mentor well-prepared graduate hires to be the people
you want on your team.
• Develop relationships with researchers who may
influence future buying decisions.

9. Academic institution membership levels
Foundation Level Members Associate Level Members
Have gone through the application Have gone above and beyond the
process of becoming a DynAA member. Foundation level by deepening their
relationship with the DynAA program.
How to become an Associate level institution:
• Connect with a Microsoft Dynamics partner organization
• Use Microsoft Dynamics in multiple disciplines
• Promote internships for students and posting student resumes to
Microsoft Students to Business (S2B)
• Develop course materials to share on Faculty Connection
• Attend Convergence, the Microsoft Dynamics annual customer conference
Program membership levels—Foundation and Associate—depend on the depth of
engagement each member institution has with the Microsoft Dynamics Academic
Alliance.

10. Benefits: Foundation level
No-cost licenses Curriculum resources
• DynAA donates country-specific • Faculty Connection access
Microsoft Dynamics AX, GP, NAV, SL, • Microsoft course materials
and CRM product downloads • Datasets for selected products
No-cost service and support Newsletter
• 50 support incidents • Sent multiple times a year by
• Access to CustomerSource corporate team
• Ability to download Microsoft
Microsoft events
course materials and participate
in e-learning • Academic preconference at both
Convergence events
• Product upgrades
• Networking with faculty peers, DynAA
team, partners, and customers

11. Benefits: Associate level
• Foundation +
• Associate level
- E-Learning for students
- Vouchers for students or faculty to take
certificate exams at reduced or no-cost rates
when campaigns are available
- Fully subsidized registration for faculty and
students to attend select DynAA seminars
or events
- Invitations to serve on Americas or Europe,
Middle East, and Africa DynAA advisory councils
- Case study invitations for an innovative program

12. Program materials for institutions and faculty
• Quick reference card outlining the program and resources
• Certificate of completion for students passing Microsoft
Dynamics Academic Alliance courses
• Members-only email signature
• Web buttons for your institution website to lead to your
program information page
• Best practice guide
ADDITIONAL RESOURCES
• Copy usage guidelines with ready-to-print descriptions of your alliance
membership
• Reference guides
• Networking, educational, and advisory opportunities
• Curriculum aids from Microsoft and education peers
• Newsletter with the latest information about the program and more

13. Call to action – how to become a member
1. Familiarize yourself with the DynAA program
• Identify a potential relationship with a Microsoft Dynamics Partner and set up a
meeting
• DynAA offers to assist in making the connection and participates in initial and
subsequent calls/meetings, if desired
2. Familiarize yourself with
• The Microsoft Dynamics product(s), the appropriate course(s) and how the software
can be integrated
• System requirements
• Installation and system set-up
• How to identify and train appropriate faculty, administration, or staff members
• Curriculum and material for the course(s) (i.e. theory, hands-on labs, manuals, cases,
etc)
3. Request the Software Request Form, the Microsoft Dynamics Academic
Alliance License Agreement and the Program Guide from
dynaa@microsoft.com and follow the application process
• As soon as the application is approved and signed agreements are received the order
can be sent through Order Management via Microsoft Dynamic Academic Alliance

14. Resources and Contact Information
WEB:
www.microsoft.com/education/academic_alliance.mspx
SUCCESS STORIES:
www.microsoft.com/education/dynamicsaa_stories.mspx
FACULTY CONNECTION:
www.microsoft.com/education/facultyconnection/CB/Default.aspx
LINKEDIN:
http://www.linkedin.com/groups?mostPopular=&gid=3000704
EMAIL:
dynaa@microsoft.com

15. THANK YOU