1. Social Challenge Long-term food security outlook . The global demand for food, particularly cereals, is forecast to grow, driven mainly by the demand from developing countries. More than 60% of total cereal demand by developing countries will still come from South and East Asia by 2030 . Global production will need to increase by 40% by 2030 to keep pace with global demand (FAO 2009c). From 1999 to 2030, demand for food cereals will increase by 1.6% in South Asia and by 1.2% in East Asia. Investment requirements for a more efficient and effective food supply will be huge, considering the decades of (i) under investment in the agriculture sector. Achieving food security, however, will be more difficult than in the past, due to ongoing and unfolding challenges from (ii)increasing competition for land and water, tapering growth of food crops production and productivity, and climate change. MARKET OPPORTUNITIES