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1. Marketing is a big concept. All business owners know
about it, but not everyone knows how to do it effectively.
In their quest to come up with grand slam marketing
campaigns, they often miss the most important aspects of
marketing. Worse, they miss to acknowledge the easy
techniques that could have made their marketing
campaign so much easier.

2. As a business owner you have to understand that small
efforts do reap huge rewards. Sometimes, you have to
start small in order to achieve good results. There are
unlimited and untapped techniques out there that will
help you with your marketing efforts. You don't have to
aim for a massive campaign right away. Start with the
individual customers, and work by eventually adding new
customer at a time. The same way with marketing
techniques; start with simple materials and eventually
move to bigger and more elaborate materials. In time, you
will see the different a small material will do to your
bottom line.

3. To start your simple campaign with simple materials, one
ideal material to invest in is the hang tag. Hang tag
printing is actually a small and simple material that is why
business owners often ignored it. Some even think that
tags are only appropriate for a clothing or garments
business. But a clever and creative business owner knows
that tags are more than that. They can also be used to
promote other products. In fact, some people use them as
price tags or business cards to bring people to their store
again and again.

4. If you want to explore the marketing capabilities of hang
tags, you need to first know the basics in designing them.
Before you start printing, understand first these design
techniques.

5. - Picking the right design elements. This refers to the
colors, font, image, and style you will use on your hang
tag. It's important that you use the elements that will
reflect your business image best. For instance, the colors
you use have to convey to people the right image.
Understand that each color conveys a different meaning.
To pick the right color, you might want to research on the
meaning behind each color first. The same goes with the
style, image, and font. Everything that you put on your
design should be reflective of the kind of business you are.

6. - Creating the copy. You don't actually have a lot of space
on your tag to include a lot of details. For this reason, you
have to keep your copy brief, clear, and direct to the point.
In one reading, people should already understand your
message. It's best if you use a casual and conversational
tone to make your message look appealing.

7. - Opt for a unique shape to grab attention easily. With a
stand out shape, it will be easy for you to grab people's
attention. They will surely take a second look at your
custom hang tags and in the process read your message
and get familiar with your business. If you aren't sure
what kind of shape will be perfect for your tag, ask the
help of your designer.

8. Marketing and hang tag printing need not be a difficult
undertaking. It simply is common sense. If you fully
understand your business and your target market, you will
know how to make your tags a successful piece of
marketing material.

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