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1. Marketing online is on the rise over the years and those
who know about it can feel that the rise has taken place a
long time ago. The demand for new marketing skills and
knowledge for online marketing is also in the hot seat now
that a new medium for online marketing is building up its
reputation. More strategies are being revealed and many
more are being developed to cope with the ever changing
online marketing business around the world.

2. People are looking for more online marketing tips and
strategies as they are building a new business platform to
gain more profits. This also allows the growth of a new
career in internet marketing strategies. If you have noticed
that there are many companies that are willing to help you
build your site and clientele for a fee but the truth is that
there are many other ways for you to spread your business
existence while at the same time you don't have to spend
a dime. The most easiest and popular way is the opt-in
email marketing.

3. Opt-in marketing is a strategy to get the permission of
customers to give you their email addresses so you can
send marketing tips and strategies to their inbox. You can
send the materials through the form of newsletters,
catalogues and even promotional mailing. The more email
addresses you can get, the more newsletters you can send
out and this is sure to boost your business.

4. When you get a list of email addresses, it means that you
have targeted audience to promote your business. This is
because they are interested in your business so you can
take the next step from there by emailing them the tips
and strategies as you have written. Over the time, when
they are getting comfortable with what you have to offer,
they might just purchase from you and your money is
flowing in.

5. To build an effective email list is not difficult if you are
patient and learn the strategies of online marketing. I am
100% sure having an email list will be able to bring your
business to a higher level. You must put in the effort to
expand your business or else you are not able to achieve a
higher level in your business. By putting in all your effort,
you will be able to increase traffic, generate more sales
and earn more profits.

6. There are four very important steps for you to build a good
email list.

7. 1. You need to have a good lead capture website to attract
your potential customers. By means of good website is to
have a user friendly web form for your potential
customers to fill in. You must also provide some benefits
like given them a free ebook that will be useful to them as
to why they must give you their email address in exchange
for your information.

8. If there is something they don't like, they might give up
signing in. It is actually easy to write about why they
should sign up to get more information from you. Provide
some details about what you are offering and how it can
benefit the potential customers in long run. Then, you will
be able to attract them to sign up and you will soon have a
long list of email addresses.

9. 2. This has been mentioned before but I will need to
emphasize on this point again. Make sure you have an
impressive homepage. Apart from having well written
articles, you need to make sure that your site is user
friendly, meaning easy to use. This is because not
everyone that visits your site is tech savvy. Make sure your
homepage has everything you need to inform the people
who visit your sites while at the same time trying to
reduce the size of the page. If you have a heavy
homepage, it will takes a long time for the page to load.
The faster the page can load, the better it will be.

10. 3. It is also important to have excellent products and
services to offer. If you want to attract returning
customers, you must maintain a high quality customer
service. Perhaps the returning customers will recommend
more friends to purchase from you. Word of mouth is the
most powerful tool in the world for marketing. The more
people know about you, the better it is for your business.

11. 4. When you have the list of email addresses, be sure to
keep it private as your potential customers have entrusted
you. If they get spammed, you are likely to stay out of
business. Good reputation is very important to build a
successful business and to have customer's loyalty.

12. http://www.facebook.com/pages/Internet-Marketing-
Zone/127959873936862/