3. FACEBOOK MARKETING CAMPAIGN
Facebook Marketing is a Social Media
Marketing working only on Facebook –
The biggest Social Network in the world.
Three usual kinds of Facebook
Marketing:
• Sponsored Story
• Facebook Fan page
• Facebook Ads
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4. FACEBOOK MARKETING CAMPAIGN
(Facebook, Year)
For futher information about
Facebook Sponsored Story
Pleases visit Reference list!
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6. FACEBOOK MARKETING CAMPAIGN
(Facebook, Year)
For futher information about
Facebook Ads
Pleases visit Reference list!
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7. FACEBOOK MARKETING CAMPAIGN
1. Branding and Free Advertising
With its over 600 million members worldwide, Facebook is a great way to
generate brand awareness.
Free advertising occurs when your fans will “like” your page and recommend
them to their friends.
2. Customer Interaction
Facebook is a good medium to interact with your customers. You can
communicate promotions, events and contests. You can ask for ideas from
them on how you can improve your products or services.
3. Networking
Facebook was indeed created to build networks of people. You can search for
people or businesses in the Facebook platform that are involved in your
industry and become a fan of a page or profile. By being connected to them
you increase your visibility to your target customers.
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8. FACEBOOK MARKETING CAMPAIGN
4. Drive web traffic and Lead generation
Facebook will serve as a gateway that will lead to your website. With the
recent updates in the Facebook system, websites can now be linked to
Facebook profiles and pages.
Facebook can be used as a potential lead generation tool. You can review
your fans profile and find future prospects to aid in lead qualifying
process.
5. Reputation Management
Fans can post anything they want and thereby the possibility of a
destructive comment is high. Or sometimes some people may be against
the organization and will cite a campaign attacking and destroying your
brand’s reputation. Facebook, as an interactive media can be used for
reputation management by answering back to that bad publicity and
clarifying some misguided information. This task is done by a Facebook
marketing virtual assistant that can protect your company’s reputation.
(www.VirtualAssistant.Org, 2011)
12. FACEBOOK MARKETING CAMPAIGN
How to make a successful
Facebook Marketing
Campaign in Vietnam?
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13. FACEBOOK MARKETING CAMPAIGN
Facebook Pages are a free product
for organizations, public figures,
businesses, and brands to express
themselves and communicate with
people on Facebook.
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17. FACEBOOK MARKETING CAMPAIGN
Reference list
1. Facebook, (Year). PremiumAndMarketplace[pdf] Available at
<https://www.facebook.com/ads/stories/PremiumAndMarketplace.
pdf> [Accessed 2 January 2012].
2. Facebook, (Year). Pages_GettingStartedGuide [pdf] Available
at<http://ads.ak.facebook.com/ads/FacebookAds/Pages_GettingSta
rtedGuide.pdf> [Accessed 2 January 2012].
3. Facebook, (Year). Getting_Started_Guide[pdf] Available
at<http://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_
Guide.pdf> [Accessed 2 January 2012].
4. www.VirtualAssistant.Org, 2011. The 5 Benefits of Facebook
Marketing Virtual Assistant,
http://virtualassistantinc.wordpress.com/, [online](Posted on May
19, 2011) Available at:
http://virtualassistantinc.wordpress.com/2011/05/19/the-5-benefits-
of-facebook-marketing-2/ [Accessed 28 December 2011].
18. FACEBOOK MARKETING CAMPAIGN
Reference list
5. Digital Surgeons, 2010. Facebook vs twitter infographic. Digital
Surgeons, [online]. Available at:
<http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/>.
[Accessed 20 December 2011].
6. Comscore, 2011. Infographic: Facebook vs Myspace.
Comscore,[online] (Post on June 24, 2011). Available at
<http://www.comscoredatamine.com/2011/06/infographic-myspace-vs-
facebook/>.
[Accessed 20 December 2011].
7. Facebook, (Year). Available at
<https://www.facebook.com/marketing> [Accessed 2 January 2012].
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