1. Proceedings of the
LED FUNDAMENTALS COURSE
Module 2 and 3
Sustainable Local Economic Development
ALLAH VALLEY LANDSCAPE
DEVELOPMENT ALLIANCE
July 25-29, 2011
The Farm @ Carpenter hill, Koronadal City
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 1
2. TABLE OF CONTENTS
Introduction ................................................................................................................................ 3
W orkshop Objectives ................................................................................................................... 4
DAY 1- July 25, 2011 .................................................................................................................. 5
Registration and Reception ..................................................................................................................................................... 5
Opening Remarks .................................................................................................................................................................... 5
Introduction of Participants .................................................................................................................................................... 5
Expectation Review ................................................................................................................................................................. 6
Introducing LGU Competitiveness .......................................................................................................................................... 7
Preparing a Tourism Economic Development Strategy ...................................................................................................... 10
DAY 2- July 26, 2011 .................................................................................................................. 5
Guided Field Assessment of Key Tourism Destinations ..................................................................................................... 11
DAY 3- July 27, 2011 ................................................................................................................ 14
Presentation of Outputs (AVLDA 15,000 or Less)................................................................................................................ 14
Value Chain Approach in Tourism ......................................................................................................................................... 16
Presentation of Outputs (Value Chain Exercise ................................................................................................................... 16
DAY 4- July 28, 2011 ................................................................................................................ 17
Monitoring LGU/Alliance LED Result ................................................................................................................................... 17
DAY 5- July 29, 2011 ................................................................................................................ 18
LGSP-LED Performance Roadmap and LED Application Workplanning ............................................................................ 18
Summary of Evaluation ......................................................................................................................................................... 18
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ANNEXES
A. Registration of Participants
B. Introducing LGU Competitiveness
C. Presentation: Preparing a Tourism Economic Development Strategy
D. Presentation: Value Chain Approach in Tourism
E. Presentation: Monitoring LGU/Alliance LED Result
F. AVLDA Performance Roadmap and Application Workplan
G. Training Evaluation
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AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 2
3. Introduction
Poverty reduction remains a huge challenge in the Philippines not only because absolute poverty in the country is still
widespread, but also because the pace of its reduction is very slow compared with that of other Asian countries at
broadly similar income levels. The slow reduction has to do with the rather low rate of economic growth, especially
after accounting for the country’s rapid population growth. These findings require that critical constraints to private
investment and growth be addressed, the most significant of which are, 1) tight fiscal situation due largely to weak
revenue generation, 2) inadequate infrastructure, particularly transportation and electricity, and 3) low investor
confidence owing to governance concerns, especially corruption and political instability.
In the 2011 IMD-World Competitiveness ranking results, the Philippines dropped two notches to No. 41 out of 59
economies. The results were based on four major categories: economic performance, government efficiency,
business efficiency and infrastructure. In terms of economic performance, the Philippines ranked No. 40 (from No.
42 last year), where its 7.3% gross domestic product (GDP) growth and strong rebound in exports were cited as
strong points, but low foreign direct investment (FDI) and attractiveness to FDI remained its weakness. In the area of
government efficiency, the Philippines slipped down to No. 37 from No. 31 last year. While the government did well in
fiscal policy, ranking No. 13, it did poorly in business legislation, where it was at No. 51. The Philippines gained a
notch to No. 31 in the area of business efficiency: the country’s labor market ranked No. 5 but it was only No. 43
when it came to productivity and efficiency. As for infrastructure, the Philippines continued to rank poorly in the
bottom three.
The pressure brought about by the poor rankings in global competitiveness and high governance standards have a
direct bearing on local governments, who are at the forefront in addressing these concerns. It calls for effective local
governments working with multiple stakeholders, including the private sector, to improve the delivery of services in
pursuing local economic development (LED).
One key impediment to sustainable LED is the limited skills and experience of many LGUs in achieving sustainable
LED. There is also a general perception that corruption is prevalent at the local level. This can be attributed to two
possible factors: 1) inefficient business development processes that perpetuate person-to-person contact and that
provide opportunities for corruption; and 2) Local Chief Executives’ (LCEs’) lack of political will to implement reforms.
Improving the LED capacity of LGUs calls for a breed of entrepreneurial-oriented public leaders that can harness the
LGU’s political and corporate powers provided in the Local Government Code of 1991 in order to confront the
challenges of unemployment, poverty alleviation and deal with this perception of corruption.
Tourism is one of the fastest growing sectors in the Philippines. Tourism-based development approaches can be
found in communities of all sizes. LGUs want to pursue a tourism-based development approach for several
compelling reasons: (1) tourism can provide both direct and indirect economic benefits; (2) tourism can generate
various social and cultural benefits; and (3) tourism can help achieve environmental objectives. Further, tourism-
based development can often be applied in communities that may not have many other choices for encouraging
economic development and this makes it a useful tool to address. The ability of tourism-based development to be
applied to a variety of communities facing many different issues and challenges is appealing, and thus holds much
potential.
The Allah Valley Landscape Development Alliance (AVLDA) recognizes ecotourism as an economic driver to build on
AVLDA’s unique natural features, generate income and employment for the poor, and it is strongly supported by both
public and private sectors. These ideas evolve from their understanding of the framework of an ecotourism circuit
that flows down from the upland destinations of Lake Sebu and Lake Holon (South Cotabato) down to the Bird
Sanctuary and Lagbasan Cave (in Sultan Kudarat)!
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 3
4. Workshop Objectives
In propelling economic growth and stability, AVLDA LGUs face limited resources and inadequate knowledge and
skills in entrepreneurial management. LCEs are compelled to change their practices based on the realities and
demands of the environment to boost productivity and promote a robust growth for the local economy.
Undertaking a facilitated and inclusive approach to planning and implementing LED helps achieve these changes
and will help realize the local area’s LED vision and objectives, including strategies for business retention and
expansion and programs for job creation and poverty reduction.
At the end of five days, the LGU/Alliance LED team is able to:
Module 2: Entrepreneurial LGU Management
1. Appreciate the drivers of a more business-friendly LGU/Alliance in initiating and growing the local economy
2. Discuss LGU/Alliance processes, its importance and the strategies for improving their business processes
in order to create a business investment climate that attracts investments and job opportunities
3. Discuss explicit ways of harnessing LGU corporate powers for LED
Module 3: Sustainable LED
1. Be familiar with the LED process: its importance, concepts, principles, benefits, practices and tools
2. Appreciate the importance of understanding the local economy and local economic profiling
3. Be introduced to value chain analysis as a tool in LED planning
4. Appreciate the process of LED strategy formulation, and LED action planning and prioritization
5. Be familiar with LED monitoring and evaluation methods
6. Gain knowledge on integrating gender equality and environmental sustainability (including climate change
adaptation) principles and concepts at various stages of the LED process
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 4
5. DAY 1 July 25, 2011
MONDAY
I. Registration
A total of thirty-two (32) participants attended the AVLDA LED
Fundamentals Course: Module 2 and 3 last July 25-29, 2011. The 5- Female
day workshop was held at The Farm @ Carpenter Hills, Koronadal City, Male
South Cotabato.
0
50
The participants represented both the province of South Cotabato and
Sultan Kudarat. A total of 22 male participants and 10 female
participants attended the activity. Private
Sector
DILG
A total of twenty-two (22) Local Government Unit from various LGUs and
2 provinces was represented during the activity. A mix of five (5) DILG
regional and focal persons and five (5) coming from the private sector LGU
also attended the workshop. See Annex A- Registration Sheet 0
20
40
Number of Participants
II. Opening Remarks
Hon. Arthur Pingoy Jr. MD
Governor, South Cotabato
“ AVLDA program is a balance between the protection of the environment, human
development and income generation – Gov. Pingoy”
Hon. Arthur Pingoy Jr. MD welcomed the participants and thanked them for attending
the AVLDA LED Fundamentals Workshop. He said that the presence of abundant
tourism resources and natural attractions in the two provinces could provide
sustainable income opportunities in eco-tourism, if responsibly used.
He informed the participants that in this 5-day workshop, participants would have the
chance to visit and appreciate the attractions and the competitive edge of tourism in
both provinces. He also thanked the LGSP-LED Team for their presence and willingness
to assist AVLDA in the realization of its vision and objectives. As Chairman of AVLDA, he
urged everyone to join hand to develop and implement the objectives of AVLDA.
III. Introduction of Participants
Tina Abella
Program Coordinator, LGSP-LED
Using a get-to-know-you structured learning exercise, the participants were asked to introduce themselves by
answering the question “ If you are an animal, what animal are you?” The participants were also asked to describe
the characteristic of the chosen animals that best represents them.
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 5
6. IV. Expectations Review
Francis Gentoral
Associate Field Director, LGSP-LED
“Local economic development will help you understand your tourism economy to increase
revenue and satisfy entrepreneurs” – F. Gentoral
Using Meta cards, the participants were asked to share their expectations of the five-
day workshop and of the program. (See box below)
Mr. Francis Gentoral, Associate Field Director for LGSP-LED reviewed the
expectations of the participants. The session reviewed the re-entry plans prepared in
Module 1-Entrepreneurial Leadership Development. AVLDA has completed their
commitment in the formation of the LED Team and the inventory of information
resources for the understanding of their local economy.
This session also helped the participants to distinguish and clarify their roles of LGUs
and entrepreneurs in LED (see box). LGUs role is to create an enabling
environment and catalyze local economic growth while entrepreneurs’ role is to
initiate and create enterprises.
The session also discussed a) AVLDA’s standing on the competitiveness drivers and the areas for enhancement, b)
enhance LED Team’s understanding and the workings of the local economy-- what it takes to develop it and how to
develop it, and c) requirements in the formation of a LED team and the profiling of the local economy to initiate the
LED processes in the LGU.
During the session, the following key points were emphasized:
! AVLDA’s competitive drivers need support for its further development
! There is a need to understand what Tourism is all about
! Identification and building champions in the various LED areas as part of understanding the local economy
The assessment of AVLDA’s Level of Entrepreneurship recommended the
following improvements:
! Tapping many business opportunities
! Developing more entrepreneurs
! Create a more entrepreneurial community
! Pro-active promotion of LED
! Lowering the cost of business
! Reliable LED Team
Participants At the end of 5 days Long-term plan
Open-minded Revenue
Link of environment
generation
protection to
Sincere economic
Poverty reduction
empowerment
Participative
More
Prepare an eco-
understanding on
tourism plan
LED
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 6
7. V. Introducing LGU Competitiveness
Mr. Francis Gentoral
Through the “Market Market” exercise, the participants were able to
validate and analyze the situation of their local economies as against the
six drivers of competitiveness. They also determine how they can enhance
the enabling environment for LED in their respective areas.
The participants were divided into 2 groups (Sultan Kudarat and South
Cotabato); the 4 private sector representatives acted as investors and the
DILG representatives as process observers.
The groups were asked to caucus with their team and come up with a
profile of their LGUs showing their current standing on the following
drivers of tourism sector competitiveness:
1. cost of doing business
2. strength of the local economy
3. availability of human resources and training services; “Market – Market”
4. availability of support infrastructure;
5. responsiveness to business needs and
6. quality of life.
Booths was set-up using materials around the room. The visual
presentation their local tourism economy was posted on the wall or
board so that it is visible to the visitors. They used the presentation to
persuade the investors to set up their business in their places. Each
delegation was given 10 - 15 minutes visitation per group.
Group 1, Sultan Kudarat’s used the current branding “ Sikat KA”. They
presented the Province as a peaceful place and with population that is
highly educated. They have also highlighted the Province’s grandest
provincial capitol.
”The Investors”
The group also presented the Province as having unique tourism features
VISIT – natural resources, bird sanctuary, ban-ban falls
EXPLORE/DISCOVER – caves, eagle, tarsier
TASTE – Coffee, muscovado sugar
EXPERIENCE – Kalimunan festival, Balut Island
INVEST – gold, copper, manganese, iron, palm oil
! Sultan Kudarat
“Sikat Ka”
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 7
8. The discussion elicited the following com m ents:
Investor Comment/Input Group’s Comment/Input
The presentation is attractive to tourist, ! Streamlined business permits processing
but how about the investors? What can ! Scheduled tax holidays
SK offer them to invest ! Provincial bus to take the investors around the Province
! Legislated revenue code
What are the incentives as indicated in • Tax incentives is dependent on the type and amount of investment
your revenue code?
What about road condition, ! 80%-90% roads are already concrete. Passable roads from Isulan to
transportation and communication, coastal areas
peace and order condition? ! 3 major telecommunication company are present in the province
(SMART, GLOBE and SUN)
! The province’s marketing as “Mapayapang Sultan Kudarat” was
launched. Since SK is quite far from Maguindanao province and only
a number isolated case related to peace and order is happening in
the province.
Tourist arrival data • The influx of foreign tourist are not as many as local tourist because
of the bad publicity on the province’s peace and order situation
Health Service ! Good government and private hospitals (province/municipal)
! Hospitals offer leftist groups (MILF) primary health care free of
charge
Existing Investments ! There are existing partnership with NESTLE Philippines for areas
with coffee plantation.
The South Cotabato group used the branding “ Beyond Expectations” for their presentation . They presented the
following competitiveness drivers:
Cost of Doing Business
! 10 municipalities, 1 city
! 3 gateway (Davao, Gen. Santos and Cotabato)
! Access (land, sea and air)
Strength of Local Economy
! Presence of natural resources
! Food supply
Availability of Hum an Resources
! Adequate training institutions South Cotabato
! Schools, academe and universities “Beyond your Expectation”
Support Infrastructure
! Good Roads and bridges
! Adequate Water supply
Responsiveness to Business needs
! Supportive LGUs to needs of business
Quality of Life
! Sanitary land-fill
! Sports capital for Region 12!
! Supportive NGOs/POs!
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 8
9. Some of the questions raised and comments during the discussion were as follows:
Investor Comment/Input Group’s Comment/Input
Is Lake Sebu a protected area? • Yes, however the area adhere with the strict environmental code of
PAMB
How many hours will it take from ! Via Cotabato – 1 and 1.2 hours
different point of entries? ! Via Gen. Santos – 1 and 1.2 hours
Peace and order situation ! Peace and order situation in S. Cotabato is very stable
! There is strong support from PNP and AFP
! A signed agreement with AFP and the province on their role on the
peace and order in the area
! 600 peace keepers were mobilized
General Feedback from the Process Observers (DILG):
The process observers made the following feedback on the presentation:
For Sultan Kudarat For South Cotabato
! Limited data/information on support infrastructure ! Accessibility was well described
! The presentation is very detailed ! Presentation was good on both investors/tourist
! Systematic presentation on the tourism side Sincerity/honesty in inviting investors
! Branding is good “Sikat Ka”
! Opportunities presented are also limited
A presentation on the LGU competitiveness was done after the “Market-Market” Exercise. ( See Annex B for detailed
presentation)
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 9
10. VI. Preparing a Tourism Economic Development Strategy
Dr. Randi Alampay
Program Manager, Governance and LED
“Objectives are the framework of the LED Strategy. They define priorities for economic
development and are the basis upon which actions are ultimately decided”- Dr. Randi
Alampay
Dr. Randi Alampay, Program Manager for Governance and LED discussed and
reviewed “Strategic Local Economic Development” He reiterated “WHO” will
composed the LED Team and “WHAT” will the LED team follow in analyzing and
planning for LED.
The objective of the analysis and planning session provided a road map for
AVLDA in facilitating stakeholders to develop a tourism competitiveness
strategy and a multi-stakeholder-driven tourism action plan.
As part of the presentation, the LED Process was explained; this supports the underlying strategy for LED. The
following steps were also explained, a) understand the economy, b) preparing the strategy, c) implementing the LED
action, and d) reviewing the LED results (See Annex B)
Several analytical tools were discussed which can be used for strategic
planning for LED are as follows
! Porter’s Diam ond M odel – is a framework for strategically organizing
the local economic information from an industry perspective
! SW OT Analysis – integrates internal and external LED factors, this tool is
also called as internal-external analysis
! Setting Objectives - this are the framework of LED Strategy. They define
priorities for economic development and are the basis upon which actions
are ultimately decided.
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 10
11. DAY 2 July 26, 2011
TUESDAY
I. Guided Field Assessment of Key Tourism Destinations
In profiling the economy, it is important that the LED Team understands the structure and interrelationships of the
key players in a specific industry. The guided field assessment of the key tourism destinations was done and
presentation of key observations using the following process:
The participants were randomly organized into five (5) groups, ensuring a good mix of public and private sector
members in each group. Each group seek possible answer to the reflection questions given using the background
information about the area, the tourist destination, and/or the stakeholders, based on their personal observations
and experiences, as well as the data that they gathered/encountered throughout the activity.
The participants assessed the strengths and weakness of the various tourist attractions, activities, accommodation
facilities and amenities of AVLDA, from the perspective of a private tourist, individually make notes about the
potential positive and negative impacts of tourism that they observed at any point during the tour.
The participants took pictures of the attractions, facilities and any other features of the tour. At the end of the day,
each group prepared a power point presentation using pictures taken during the trip. The pictures should illustrate
the following based on the groups’ opinion:
! Possible Strengths: Features of the various attractions, activities, facilities, or services in the tour that you like
very much (possible strength).
! Possible W eaknesses: Features of the various attractions, activities, facilities, or services in the tour that you
DO NOT like or are very disappointed in.
! Critical Natural Resources: Natural features of the place that help create the distinctive character of the
destination OR natural resources that may be put at risk from increased tourism activity or development.
! Cultural Heritage: Tangible or intangible cultural resources that help create the distinctive character of the
destination OR cultural assets (including ways of life) that may be put in danger from commercialization or
increased tourism development.
! W here are they?: Pictures that illustrate how women, indigenous people, and the poor participate in or benefit
from the tourism activities. Or pictures that illustrate how women, indigenous people, or the poor are prevented or
limited from gaining more benefits from tourism.
With the template provided, the group added pictures and text to the last slide only. Each slide has no more than 2
pictures only. For the final slide, the group gave 3 most important recommendations from the group to improve the
competitiveness of tourism in AVLDA.
The observations and learnings incorporated the dimensions of gender equality, environmental sustainability and
poverty reduction. The discussion focused on the following key questions: 1)) how to integrate nature (environmental
management), wealth (economic concerns), and power (good governance)? 2)) How is it possible to facilitate (a)
sustainable utilization and improved management of natural resources, (b) economic growth and poverty alleviation,
and (c) empowerment and enfranchisement.
The tourism sites visited are presented in the next paragraphs:
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 11
12. Fortune Field Resort, Punta Isla Resort, Mountain Log
Some good resorts in Lake Sebu, with guided boat tours, recreational
facilities and hotel accommodation The restaurants and most resorts
are specialized in the native cuisine that mainly consists of tilapia
dishes. These fishes are kept in net-enclosed bamboo fish pens and
taken out only when ordered, so the freshness of catch is guaranteed.
South Cotabato Seven Falls Zip line
On top of its breath-taking waterfalls, 3 scenic natural lakes and rich
T’boli culture, South Cotabato added a 740-meter zip line ride above 5
of Lake Sebu’s towering waterfalls. This is the highest zip line in the
country.
COW HED (T’boli Hand-m ade crafts)
One of the must-visit places while in Lake Sebu, South Cotabato is the
T’Boli Trade and Crafts, or popularly known as COWHED. Cowhead is
actually an acronym that stands for Cooperative of Women in Health
and Development.
This is where the T’boli women would gather and weave the T’nalak
fabric, or make jewelries out of beads. Pasalubong items like traditional
T’Boli dresses, hegalong (T’boli guitar), wallets made of T’nalak, and
jewelries made of colorful beads.
T’boli Com m unity M useum
T’boli Cultural Community located at West of Lake Sebu. A number of
minorities live in the mountains of Lake Sebu. Among them are Tasaday
cave dwelling people who have live in isolation in high caves (4,800 ft.
above sea level) in primary forest area. T’boli Museum located at Lake
Sebu. It houses historical, archeological and ethno-cultural collections
including crafts and novelty items.
M ountain Lake Eco Resort
Mountain Lake Eco Resort is owned and operated by the Integrated
Cooperative Towards Unified Service (ICTUS). It is a multipurpose
cooperative owned by its strong 11,000 members. The cooperative
operates within the three provinces of SOCSKSARGEN Region in
Southern Mindanao. The cooperative’s main business is savings and
credit. It has operated its branches in Surallah, Koronadal City, Tboli,
Sto. Nino and Lake Sebu in South Cotabato.
Esperanza Hot and Cold Spring Resort
Barangay Marquez is endowed with a natural scenic panorama due to
its location, which is more than a thousand feet above sea level.
Coupled with its invigorating climate and poetic atmosphere, there is a
spot where hot water continuously sprouts from a hidden spring, one of
the best tourist spots in the country when properly developed. Situated
about eight kilometers from the Poblacion, it can be easily reached by
any land transportation within fifteen minutes ride. The Local
Government of Esperanza manages the operation of the resort thru the
office of the Municipal Engineer.
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 12
13. Provincial Capitol Building Sultan Kudarat
The Capitol Building is five (5) floors in all, including the basement and
rooftop area. The Capitol is the best Capitol Building in the Philippines,
and the third best in all of Asia.
Baras Bird Sanctuary
The Baras Bird Sanctuary in Brgy. Baras is home to some 20,000 black
crowned herons (locally known as Lapay) and five sub-species of Egrets
(locally known as Tulabong or Tagak). The sanctuary covers an area of
1.0 hectare. Bird watching in the sanctuary can be done throughout the
day considering that the herons are nocturnal birds. They leave the
sanctuary at sundown to hunt for food in the nearby Buluan Lake, Lake
Sebu, Liguasan Marsh and even as far as the Celebes sea in Lebak,
Kalamansig & Palimbang.
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 13
14. DAY 3 July 27, 2011
WEDNESDAY
I. Presentation of Outputs
AVLDA Tourism 15,000 Words or less
Dr. Randi Alampay
The field assessment outputs elicited the following presentations and findings:
Summary of Findings as Presented: AVLDA Tourism in 15,000 W ords or Less
GOOD NOT SO GOOD
Accom m odations
! Convenient rooms, clean, comfortable yet affordable ! Electrical wires (spaghetti) outside-unsightly and
! SK Room talagang “SIKAT KA” risky
! Fortune Field willing to take extra steps to meet ! Some rooms don’t have hot and cold water
customer needs ! Toilet facilities
! Air-conditioned rooms, clean, H/C water, TV ! Not yet consistent quality of rooms
! CR’s outside the cottage
Transportation
! Good roads to Lake Sebu (generally good roads) ! Parking area, no signage’s
! Provincial tourist bus, good means of transport ! Unpaved roads
! Public bus transport, vans in the province are ! Overloaded tricycles and habal-habal. Lack of
available at reasonable cost local transport
Tourist Attractions
! Bird sanctuary – really an attraction ! Construction materials
! Zip line enjoyable ! Eyesore (unfinished construction)
! Nature ! Lack of planning, lack of attention to detail in
! Flowers development of attractions
! Mountain Eco-park lodge
! Overall, variety of attractions is good
Food/Restaurant Service
! Good service and food in the resorts ! Kitchen area (fortune field), food preparation
! Presentation is good area looks unsanitary
! Use of local, indigenous food as well as ways of ! Inconsistent quality
cooking ! Unsafe conditions (LPG located outside)
! Good food ! Unsanitary food preparation area behind CR, no
hairnets
Shopping and Other Amenities
! Souvenir items available ! Urinals and toilet facilities
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 14
15. Summary of Findings as Presented: AVLDA Tourism in 15,000 W ords or Less
GOOD NOT SO GOOD
! Good products ! Needs improvements in displays
! Souvenir shops are okay ! Ambulant vendors provided common selling area,
! Reasonable products, good quality (e.g. COWHED) but needs improvement, not comfortable for
! Organized display of products vendors
! Bead makers do not compete on price (cooperation
within the community)
Environment
! Very rich natural resources
! Waste water allowed to drain directly to Lake
! Open canals
! SWM still needs work, plastic being thrown into waterways
Fish cages (eyesores and risk to lake)
Cultural Heritage
! Very rich cultural heritage including culture of settlers from other regions
! Tinalak weaving (most unique element of Lake Sebu
! Materials are conserved, but presentation (museum) needs improvement
! Preservation of traditions, hopefully will continue with entry of progress
! Needs more know how on proper maintenance and display of artifacts
Indigenous People
! Collection of “Keting”
! Generally involved in handicrafts
W omen
! More entrepreneurial (handicrafts)
! Generally in souvenir items
! Women are very vulnerable segment of society, especially tourism
! Many front-liners are women
Poverty
! There is a role of everybody to play
! Child labor
! Few economic opportunities in the area
M ost im portant “TO Do’s” (M arketing and Inform ation)
1. Information Education Campaign (advocacy for tourism)
2. Unified or centralized promotional activities
3. Increase availability of information materials (brochures, maps)
M ost Im portant “TO Do’s” (Standards)
1. Ecotourism certification
2. Sanitation and hygiene
3. Oversight or accreditation body to assess tourism amenities
M ost Im portant “TO Do’s” (Infrastructure)
1. Roads development
2. Sanitation and hygiene
3. Improved roads and infrastructure leading to tourism sites
M ost Im portant “TO Do’s” (Tourism Institutions)
1. Creation of Ecotourism Special Body
2. Enabling environment for tourism: Laws and policies, business-friendly investment codes, peace and order)
3. Organize eco-tourism stakeholders for self-check and capacity building
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 15
16. II. Value Chain Approach in Tourism
Jean Roxas
Local Initiatives Coordinator
“Unlike commodity specific value chains, tourism value chain links are from the time
tourist begins the journey up until he/she goes back to his/her origin.” – J. Roxas
The session on value chain approach in tourism started with the observations made during the field assessment. A
synthesis- lecture-discussion on tourism value chain analysis started by defining value chain, its uses and steps in
value chain analysis and development. The value chain approach helps
identify the various processes that are involved in producing goods (and
services), starting with raw materials and ending with the delivered
product. It encompasses the full range of activities and services
required to bring a product or services to its final market.
Value chain means the sequence of productive processes from
the provision of specific inputs for a particular product to primary
production, transformation, and marketing and up to final consumption.
It is also an institutional arrangem ent linking and coordinating
producers, processors, traders and distributors of a particular product,
service and support providers. It is an econom ic m odel, which
combines the selection of a product and the appropriate technology
with a particular way of organizing the actors in order to access the
market.
The steps include: 1) determine the main attraction, major and minor products; 2) determine the tourism markets; 3)
identify the service providers, 4) economic analysis of the tourism products, 5) identify SWOT; 6) determine tourism
vision, and 7) formulate the upgrading strategy. (See Annex C for detailed presentation)
A value chain exercise followed after the presentation
II. Presentation of Outputs
Value Chain Exercise
Prior to the presentation, the group was divided into two (2) groups and was
tasked to do the following:
! Map out industry players and their functions
! Identify support providers
! Define the opportunities and challenges
! Visioning and upgrading strategies
Key points/feedback during the presentation of outputs for both groups
were:
! Strategies for increased tourism arrivals
! Target market for local, regional and international tourist
! Awareness of the visitors of the area
! Presence of facilities and support services
! Goal statement instead of vision statement was used since it is more
achievable
! Presence of tourism office in LGUs
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 16
17. DAY 4 July 28, 2011
THURSDAY
I. Monitoring LGU/Alliance LED Result
Francis Gentoral
Associate Field Director, LGSP-LED
“Poverty impact doesn’t happen overnight”
The monitoring and evaluation (M&E) process is designed to track
performance and identify where and when adjustments in plan
implementation at the project level need to be made and where more
fundamental changes to the LED plan vision or objectives might need to
occur. It will also discuss how this information can be harnessed to report to
various constituencies.
The objective of the presentation was to enable the LED team and
stakeholders to determine how its LED strategy is progressing, whether it is
making any mistakes in implementing its strategy, and how these mistakes
might be rectified.
This session introduced the M&E tool and provided an overview of the process. At the end of the session, the
participants were able to understand the importance of having standard measures in tracking progress and success
in local economic development. (See Annex D for M&E presentation)
One highlight of the presentation is measuring the LED results (investments
and jobs) of a LED project, the metaphor of “splash and ripples” can help
stakeholders understand and use results measurement in reviewing LED.
The rock is like a material Input; the person holding the rock is like a human
resource Input. The act of dropping the rock is like an Activity. When the rock
reaches the water, it creates a SPLASH. These are your Outputs. The ripples,
spreading out from the splash are like your Outcomes, and then later your
Impact. The edge of the pond represents the geographic and population
boundaries of your project.
Tim e Splashes (outputs) become Ripples (outcomes) which move outward over time. The idea is that Outputs are
immediate and flow directly from Activities. Outcomes take the lifetime of your project to show and are at least one
step removed from Activities. Impacts take longer than the life of your
project to show and are many stages away from Activities.
The ripples (Outcomes) take their own course, affected by other
disturbances in the pond. You can influence the ripples, at least those
ripples that are closer to the original splash. To use this influence, you
must know how to deal with the Constraints and Enablers. The more you
know about the Splash and Ripple effect of your LED project, the better
able you are to add to or alter your Inputs and Activities to yield better LED
results.
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 17
18. DAY 5 July 29, 2011
FRIDAY
I. LGSP-LED Performance Roadmap and LED Application Workplanning
Mr. Alfred Allaga
Partnership Adviser, LGSP-LED
With a better understanding of how the tourism economy works and an appreciation of the LED process, ideas on
how to proceed with the conduct of the tourism value chain and other related activities for the next six months was
planned-out after the discussions on the LED Performance Roadmap and the presentation of the template for the
LED Application work plan . See Annex E for the agreed workplan for the next six months.
II. Summary of Evaluation
In terms of the participants’ knowledge on Sustainable LED and the LED
Process BEFORE the training session indicated a 2. 2 rating on the level of
understanding, however AFTER the session, their appreciation on Sustainable
LED and the process increased to 4.3, representing more than a 100%
increase.
4.3
Most participants gave a high rating of 4.6 on the methodologies used such as
lectures, workshops and field visits. All were satisfied with the facilitators and 2.2
resource persons as indicated by an excellent rating of 4.9.
The over-all organization of the workshop was rated 4.8, in terms of level of Before After
participation, the participants rated their level of participation at 4.7 while the
participation of their co-participants at 5.
The participants rated the venue is conducive and the food is satisfactory.
For the succeeding activities, they have recommended that the following should be covered as well:
! Sustainability of existing investments
! Emphasize that we are doing this as an alliance
! Group dynamics
! Value chain analysis
They have also recommended that the organizers should sustain the support to the alliance; maintain the good
participation and interactive process of learning and more training to be conducted. See Annex F for the
accomplished training evaluation.
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 18
19. The summary ratings are presented below:
Evaluation Mean Key Learnings Application
My knowledge on Sustainable LED and 2.2
the LED Process BEFORE the session
My knowledge on Sustainable LED and 4.3
the LED Process AFTER the session
Relevance of Topics
! Introducing LGU Competitiveness 3.2 ! Potential of AVLDA for
tourism need to be
understood and
explored further
! Preparing a Tourism Economic 4.1 ! Tourism is a viable ! Prepare the tourism
Development Strategy economic activity economic
! Impact of tourism development
knowledge strategy
! The LED process in
developing plans,
simplified and
meaningful
! Guided Field Assessment of Key 4.3 ! Tourist spots
Tourism Destinations
! Value Chain Approach in Tourism 4.5 ! Practicum on VC
analysis
! Monitoring LGU/Alliance LED Results 4.3
The methodologies used (lectures, 4.6
workshops, field visits)
The facilitators/resource persons 4.9 ! As always, LGSP’s
facilitating skills are
superb
The organizers 4.8
My participation 4.7 ! Commitment and
support of all
concerned
! Active participation
! Full support in
AVLDA activities
Co-participants 5 ! Issue raised by SK
on equal
participation
The venue 4.7
The food 4.5
AVLDA LED Fundamentals Course: Module 2 and 3 – Sustainable Local Economic Development 19
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30. !
Annex C
Presentation: Preparing a Tourism Economic
Development Strategy
37. !"#$"##%
CIRCULATION NETWORK
Transportation linkages that
!" '()
connect the community-
&
"# *%
attraction complexes
$$
%
ACCESS
Entry into the
Province for "(+",-!*(')%
potential travel, )#*.'+/%
tourism, and
recreation
markets
CIRCULATION NETWORK
Promotes visitor mobility and !"##$%&'()
pleasure (in addition to general *''+*!'&"%,
!"#-./0,
mobility and commerce)
DESTINATION ZONE
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its surrounding area, its
attractions, features, and
access linkage
&%
38. !"#$"##%
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