1. PURE
DISCUSSION
WEBINAR
LEARNING CAFÉ
DISCUSSION
Learning on a tighter budget – Mindset
for the future ?
28 June 2012, Thursday, 12 – 1 pm

2. Branding of Learning or is
reputation enough ?
Webinar ID: 636911064
Date - Thursday, 28 June 2012
Participants Toolbar Time - 12 noon to 1 pm EST
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5. Introductions Moderator
Michael Eichler Pierre De Villiers,
Head of National Capability Jeevan Joshi
Learning & Development Mgr,
Producer
Leadership Audit & Advisory
Development Learning Cafe
IAG Group Deloitte
Chat with the
Background Discussion
panel
Minutes 5 30 20

6. Why This Topic ?
Chosen by the Learning Café
community
Very topical. Need answers.
Is it required on tighter budgets ?

7. Services Branding Model
Presented Brand
Brand Promise Brand Awareness
External Brand Brand
Communication Equity
Brand Marketing
Brand Meaning
Customer Experience
Brand Experience
Leonard Berry – Services Marketing

8. Anecdotal evidence
In the UK, CIPD
suggests that apart
Victoria will slash reports The
from the resources
$100 million from its median annual
sector
training budget for training budget per
and where compliance
the VET employee was
training is required, the
sector by cutting £276, less than
volumes of training
funding from about last year (£350),
spend seems to have
$7 a student hour to with a particularly
decreased in Australia.
as little $1.50 in dramatic reduction
many courses. in the public
Share your comments
sector.
via chat.

9. However ASTD reports Use of technology to deliver training
that in 2010 employers continues to grow.
spent more on
employees'
development than ever Managerial and supervisory training
before. Businesses in was the most offered content (12.8
the United States percent) followed by profession- or
spent $171.5 billion on industry-specific content (11.3
employee learning in percent), and mandatory
2010, up from $125.8 and compliance content (10
billion in 2009. percent).

10. +&-
• + improved prioritization and focussed efforts
• + Improved processes and elimination of waste
• - Learning teams are already stretched.
• - Compromises on Quality
• - Loss of L&D skills and expertise.

11. LET US TALK TO THE
PANEL

12. Does learning need a new mindset? One
which is just as comfortable creating and
growing as it is dismantling?

13. What are some ideas for stretching
training budgets, or cutting costs?
Share examples of the things that your
organization is doing to manage with
tighter budgets?

14. Can technology enabled learning deliver
learning at a lower cost, while maintain
quality?

15. Is it more important now to measure
learning results and ROI?

16. Are part time and casual workforces
facing a bigger brunt when compared to
full time employees?

17. What is the impact on the quality and
quantity of jobs available for learning
professionals??

18. DISCUSSION
Please let me know via chat or raising hand if you want
to speak. Or send me your thoughts via chat
Discussion points posted on Twitter

19. THANK YOU Thursday 31th May
12 – 1 pm EST
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20. Observations from Café Discussions
• You have a brand whether you want it or not.
• Don’t overpromise but it is fine to be aspirational (don’t
overdo it)
• Link to the value proposition.
• Your branding approach should not clash with the
company culture.
• Your e-Learning capability is now increasingly defining
your customer experience and brand.
Sydney

21. Observations from Café Discussions
• Move away from the use of the word ‘training’ as a
function of learning and development. This is not always
correct ?
• Lot of discussion about a move away from using the term
‘training’
• My organisation
• has moved to a brand of ‘Centre for Excellence’ .
• use ‘capability development’ as their brand for Learning and
Development.
• doesn’t really have a brand – but using induction and other
programs as opportunities to brand the function.
• Has just launched an Excellence Program. Business appears to
want to move away from learning and development to excellence.
Melbourne

22. Experiential Learning Event
Business Acumen
35 2 experienced Serious
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Run a company as CEO Business & Strategic
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Learning budget and priorities change.
Run a learning function Learning Acumen
Innovation in design and
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Strategy, design and delivery Management etc.
changes.
Your skills and capability Skill Sets for Future
Technology acumen, Trends
– social networking.
Acquire new skills and capabilities
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23. LET US DISCUSS
What are Any experiences Future Trends
your views ? or better
practices that Your views ?
you can share