Engagement matters because it leads to increased productivity when employees are involved and understand the company's direction. However, engagement alone is not enough - it must be accompanied by involvement in decision making and a clear understanding of company strategy and objectives. Simply focusing on engagement surveys and awards misses the point; true engagement involves listening to employees, as they already have insights into how to improve. Companies should take visible actions that demonstrate to employees they are valued, in order to reap the benefits of a highly engaged and motivated workforce.

1. Why engagement
matters.
Dan Hardaker
Head of Organisation Development
Genesis Housing Association

2. It doesn’t.
“There’s no point your staff being engaged in
making cookies unless you’re a bakery”

3. Engagement +
Involvement +
Direction.

4. Engagement.

5. Providing great
service
Engagement.
Pitfall 1: what does it mean?
I take pride in
the work I do
I put customers
at the heart of
everything I do
47,000,000 definitions – not about
I would
recommend
Genesis as a
good place to
work
awards!
Pride &
Advocacy
ENGAGED
AT
GENESIS
I am proud to
work for Genesis
I am committed to
playing my part in
helping Genesis
become a Leading
Property Based
Service Provider
I feel motivated
to go the extra
mile for Genesis
Driving
success at
Genesis

6. Engagement.
Engaging For
Success.
“This is about how we
create the conditions in
which employees offer more
of their capability and
potential.” –David Macleod
http://www.engageforsuccess.o
rg/

7. Engagement.
Pitfall 2: It’s no good on its own.

8. Engagement.
High
Engagement
Hostages
15%
Apostles
36%
Is turnover really
such a bad thing?
Fence-sitters
28%
Disconnected
19%
Mercenaries
2%
High
Low
Loyalty

9. Engagement.
High
Content
ambivalent
6%
I believe there are
opportunities for
me to develop my
career at Genesis
Satisfied
ambitious
44%
People
Strategy
Fence-sitters
12%
Indifferent
12%
Frustrated
ambitious
27%
High
Low
I would like to progress my career at
Genesis

10. Involvement.

11. Involvement.
 Engagement champions.
 Action planning toolkit.
 Competition & peer pressure.
 Across HR – embedded into employee lifecycle from induction.
 Culture change, not just a one-off.

12. Direction.

13. Direction.
I support Genesis'
Corporate Strategy
and objectives
Loose cannons
6%
Fully aligned
63%
Fence-sitters
16%
Disconnected
7%
Cynics
8%
High
Low
I have a good understanding of Genesis'
Corporate Strategy and objectives

14. Don’t get
caught up in
surveys and
awards.

15. Involve your
people. They
already know
the answers.

16. Do something
visible.

17. So, why does it
matter?

18. Any questions?
@danhardaker
dan@danhardaker.com