Videos are a great way to be gain exponential visibility online and increase conversions. Bottom line is that video works, and you can take advantage of it as a local business to create more compelling reasons to visit your store or use your service.

1. YouTube Marketing
For Your Business

2. Why Youtube?

3. • YouTube is the world’s most popular video
sharing website.
• 4 billion videos are viewed every day
• 800 million unique visitors use YouTube every
month
• Millions of businesses around the world use
YouTube to advertise their products and
brands

5. YouTube Demographics
• More males watch YouTube videos than
females, with a 53 to 47% split across the
sexes
• The average age of a YouTube video user in
the US in 33 years.
• Nearly 64% of YouTube describe themselves
as being “tech savvy.”
• In the US, 69% of YouTube users possess some
level of college education

7. Some YouTube Video Ideas
• Record short videos featuring
tips/advice/reviews regarding a product
• Hold interviews with experts
• Create informative and entertaining podcasts
• Leave comments on other people’s videos
• Reply to people leaving messages on your
videos

8. More YouTube Video Ideas
• Create a YouTube channel centered around your
company/product/brand
• Add testimonials from customers on your video channel
• Create videos showing successful results of people using your
products or services
• Ensure that your videos, if promoting a product, are of a high
visual quality and are HD ready
• Host competitions offering attractive prizes on your videos
• Remember to place a link to your site and a phone
number/email addresses somewhere in your videos

10. YouTube Videos Strategy
• Make sure that you are clear on what message you
want to put across when advertising your
product/company/service in your Youtube video
• Create a storyboard of the video and write out any
text/voiceover/commentary that will go in the video
• Identify your target market/potential customers
• Locate similar videos to yours on Youtube and
analyse the structure and content of their videos/
calls to action.

12. Questions To Ask Yourself About Your
YouTube Video
• Is my video unique? Does it stand out from the
crowd?
• If I were a customer would I buy the product/service,
after watching this video?
• Is the video clear/easy to watch? How does it play on
mobile phones? Is it HD ready? Or does it look
amateur?
• Is the call to action clear?
• Is the message I want to get across being heard?

13. Promoting Your YouTube Videos
• Add your video link to your
linkedin/Facebook/Myspace/Twitter Pages
• Add your video to other video sharing websites like
dailymotion and metacafe
• Post the video onto your company’s website
• Ask your employees to spread the video across their
personal social networks, (Facebook, Twitter, etc.)
• Make sure that your videos are SEO ready by fitting
your target keyword into your video title and
description. And place keyword rich tags.

14. Integrate Youtube on
Facebook page

15. For a FREE Consultation please
call 919.324.1898 now.