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Stop Talking Planned Giving and Start Talking Philanthropic Hopes and Dreams
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Leah Eustace
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Stop Talking Planned Giving and Start Talking Philanthropic Hopes and Dreams
1.
Stop talking planned
giving, and start talking philanthropic hopes and dreams Leah Eustace, CFRE Principal & Chief Idea Goddess @LeahEustace #LegacyCollingwood
2.
Remember the clutter?
3.
The answer is
in how your brain works
4.
Scenario One: Karen
Klein
5.
Scenario Two: Darfur
6.
Psychic Numbing Nicholas
Kristof, New York Times
7.
The future of
storytelling http://bit.ly/Paul-Zak
8.
Appeal to the
heart, not the head Artwork courtesy of Mark Phillips www.bluefroglondon.com
9.
INGREDIENTS TO MAKE
A GOOD STORY
10.
Passion
11.
Hero
12.
An antagonist or
conflict
13.
Awareness
14.
Result
15.
TYPES OF LEGACY
STORIES
16.
Founding/Founder Story
17.
Donor Story
18.
Beneficiary Story
19.
Leadership Story
20.
Family of the
deceased Story
21.
Your story
22.
Questions?
23.
Thank you! Leah
Eustace, CFRE Principal and Chief Idea Goddess Good Works 613.232.9113 x 100 leah@goodworksco.ca @LeahEustace
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