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Evaluation

By Leah Baber
A typical punk video consists of the band usually either
messing around through a story, or playing their songs at a
gig. It’s usually a fast pace and is quite jumpy. Punk is a genre
which is known not to take themselves to seriously and a
genre known for enjoying their music.
                                                                    We have kept within the similar characteristics of the genre, by
                                                                    the actor performing rude gesture, and with the video having
                                                                    quite a ‘strange’ story line. We have kept a strong relationship
                                                                    between the visuals and the song as that’s a typical convention
                                                                    used throughout all music videos in all genres. We used the
                                                                    mise en scene of the park as it’s one of the places in which you
                                                                    associate with stalkers. In conclusion I believe my video does
                                                                    follow the typical conventions of a punk music video as it
                                                                    moves at a fast pace, and presents the bands fun personality
                                                                    clearly, and uses lots of jumpy shots.
I would say that my video has an element
of comedy in it, even though it’s quite a
dark comedy. But I believe that making a    In different parts of my
joke out of something slightly more         video the character mimes
serious is likely to stay in your           the words in time with the
head, which I’m hoping this video does.     music, which is a common
But with the element of comedy being        aspect used in the majority
quite dark means that it shortens the       of punk rock videos.
wideness of my audience. I wanted to
have that individual aspect in my video
that made it stand out from the rest (the
clown mask).


      My video keeps within the
      forms and conventions of a
      typical punk rock video.
The reason why I’ve decided to use
text in my task is because it highlights
the important words that I want to
have stuck in my audience’s head. E.g.
the bands name and the song. I
intended for the opening theme to
look like the start of a film as my
video is kind of like a creepy story.
All of our shots were
carefully planned out to
create suspense and
give of the stalker vibe.
The use of different
angles portray the
sense that a stalker can
watch you from
anywhere they like.
A lot of thought went
into the final shot, as it
would be the last
memory of the video
stuck in the audiences
head. The final shot of
the central character
chasing the camera is
meant to send the
message to the
audience that the clown
is chasing you as the
video finally finishes
with the face filling the
screen.
Main/ancillary task
To promote my music video I decided to create
an advertisement and a cd cover. After
researching into a variety of other different
music advertisements, meant that I could
include all of the typical aspects in mine of that
of an existing one. I decided that I wanted to
keep my theme similar throughout my ancillary
tasks, that being the clown. I decided to use
this throughout as it reflects what our song for
our music video is about which is a stalker.




                                                     This is my final design, I decided to create the back cover of the album as well
                                                         so you could get a better understanding of my theme. I have gone for a
                                                      cartoon like effect as it resembles the bands fun like persona. I have used the
                                                           clown character throughout all of my work as it links all three tasks
                                                     together, by having that running theme. I wanted the text on show to look like
                                                          newspaper rip outs as again it links in with the whole stalker theme.
I felt I had to have a strong link
between both my ancillary tasks, as
with the research I have done
professional bands have the same
image on their poster and album, so
that the album is easily recognisable
when they would go to buy it
without the struggle of finding it.


    As you would see if you
    looked through my blog, I
    experimented with different
    images on Photoshop to find
    the best style to present my
    work, and I’m happy with the
    outcome that I ended up with.
I kept the text the same throughout both my
ancillary tasks as I believed it to work well. The
image is kept similar to the digipak as you can tell
that they’re both linked. I wanted to keep the poster
quite simple, because when I did my research I
noticed that professional posters did the same. I
made the same point earlier for my digipak, but the
reason why I’ve blended the writing in with the
image is simply because stalkers blend into the
background. But I believe it stands out, because of
the colour used, and because of the creepiness of
the image as it’s an image which sticks in your head.
Red is also a typical punk colour, as well as it being a
typical clown colour so I thought that that would be
a good way to attract the right audience. I didn’t
want to ruin the image by overcrowding the
poster, and I also think that it leaves some sort of
curiosity to find out what the song and the band are
about.


   I think that my video and both my ancillary
   tasks worked well together as the poster
   promotes the album clearly, and clearly states
   the song and the bands name so that it’s easy
   for it’s audience to access.
From the feedback which I’ve had
they’ve said that the clown character is
eye catching and engaging which was
the outcome in which I was hoping for.
They said when the clowns face turns
around it’s quite shocking an
unexpected, again which was the aim in
which I was trying to gain. I also had a
comment to say that the font on my
ancillary tasks fits into the typical
conventions of a stalker. I have learned
that the audience enjoyed the fast pace
of the video, and the choice of the hand
held camera as it gives you the
impression that your being stalked.
How did you use new media technologies in the construction and research, planning
                            and evaluation stages?
I used Google to carry out the majority of my
research as it was easily accessible. YouTube
helped me to research and analyse similar
bands videos, as you would see if you looked
far down my blog. It allowed me to pick out
the main conventions of the punk rock genre
so that I could include them in my own
production.
                                           During the process of creating our video IMovie
                                           allowed us to speed up parts of our film and
                                           include text. We constantly played the song
                                           whilst filming so that we didn’t run over the
                                           length of time, and so that we could fit the
                                           speed and harshness of the actions to the right
                                           parts.

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A2 media music Evaluation

  • 2. A typical punk video consists of the band usually either messing around through a story, or playing their songs at a gig. It’s usually a fast pace and is quite jumpy. Punk is a genre which is known not to take themselves to seriously and a genre known for enjoying their music. We have kept within the similar characteristics of the genre, by the actor performing rude gesture, and with the video having quite a ‘strange’ story line. We have kept a strong relationship between the visuals and the song as that’s a typical convention used throughout all music videos in all genres. We used the mise en scene of the park as it’s one of the places in which you associate with stalkers. In conclusion I believe my video does follow the typical conventions of a punk music video as it moves at a fast pace, and presents the bands fun personality clearly, and uses lots of jumpy shots.
  • 3. I would say that my video has an element of comedy in it, even though it’s quite a dark comedy. But I believe that making a In different parts of my joke out of something slightly more video the character mimes serious is likely to stay in your the words in time with the head, which I’m hoping this video does. music, which is a common But with the element of comedy being aspect used in the majority quite dark means that it shortens the of punk rock videos. wideness of my audience. I wanted to have that individual aspect in my video that made it stand out from the rest (the clown mask). My video keeps within the forms and conventions of a typical punk rock video.
  • 4. The reason why I’ve decided to use text in my task is because it highlights the important words that I want to have stuck in my audience’s head. E.g. the bands name and the song. I intended for the opening theme to look like the start of a film as my video is kind of like a creepy story.
  • 5. All of our shots were carefully planned out to create suspense and give of the stalker vibe. The use of different angles portray the sense that a stalker can watch you from anywhere they like.
  • 6. A lot of thought went into the final shot, as it would be the last memory of the video stuck in the audiences head. The final shot of the central character chasing the camera is meant to send the message to the audience that the clown is chasing you as the video finally finishes with the face filling the screen.
  • 7. Main/ancillary task To promote my music video I decided to create an advertisement and a cd cover. After researching into a variety of other different music advertisements, meant that I could include all of the typical aspects in mine of that of an existing one. I decided that I wanted to keep my theme similar throughout my ancillary tasks, that being the clown. I decided to use this throughout as it reflects what our song for our music video is about which is a stalker. This is my final design, I decided to create the back cover of the album as well so you could get a better understanding of my theme. I have gone for a cartoon like effect as it resembles the bands fun like persona. I have used the clown character throughout all of my work as it links all three tasks together, by having that running theme. I wanted the text on show to look like newspaper rip outs as again it links in with the whole stalker theme.
  • 8. I felt I had to have a strong link between both my ancillary tasks, as with the research I have done professional bands have the same image on their poster and album, so that the album is easily recognisable when they would go to buy it without the struggle of finding it. As you would see if you looked through my blog, I experimented with different images on Photoshop to find the best style to present my work, and I’m happy with the outcome that I ended up with.
  • 9. I kept the text the same throughout both my ancillary tasks as I believed it to work well. The image is kept similar to the digipak as you can tell that they’re both linked. I wanted to keep the poster quite simple, because when I did my research I noticed that professional posters did the same. I made the same point earlier for my digipak, but the reason why I’ve blended the writing in with the image is simply because stalkers blend into the background. But I believe it stands out, because of the colour used, and because of the creepiness of the image as it’s an image which sticks in your head. Red is also a typical punk colour, as well as it being a typical clown colour so I thought that that would be a good way to attract the right audience. I didn’t want to ruin the image by overcrowding the poster, and I also think that it leaves some sort of curiosity to find out what the song and the band are about. I think that my video and both my ancillary tasks worked well together as the poster promotes the album clearly, and clearly states the song and the bands name so that it’s easy for it’s audience to access.
  • 10. From the feedback which I’ve had they’ve said that the clown character is eye catching and engaging which was the outcome in which I was hoping for. They said when the clowns face turns around it’s quite shocking an unexpected, again which was the aim in which I was trying to gain. I also had a comment to say that the font on my ancillary tasks fits into the typical conventions of a stalker. I have learned that the audience enjoyed the fast pace of the video, and the choice of the hand held camera as it gives you the impression that your being stalked.
  • 11. How did you use new media technologies in the construction and research, planning and evaluation stages?
  • 12. I used Google to carry out the majority of my research as it was easily accessible. YouTube helped me to research and analyse similar bands videos, as you would see if you looked far down my blog. It allowed me to pick out the main conventions of the punk rock genre so that I could include them in my own production. During the process of creating our video IMovie allowed us to speed up parts of our film and include text. We constantly played the song whilst filming so that we didn’t run over the length of time, and so that we could fit the speed and harshness of the actions to the right parts.