2. KR = keyword research
The Google keyword tool will tell you;
What your prospects are typing into Google to
search for your products and services
How many times the phrases have been searched
6. OPO = On Page Optimisation
Your Keyword must be found in the web page
‘meta-tags’;
• Page URL
• Page title
• Page heading and sub-headings
• Description tag
• Image tags
7. Web page content should
contain a bare minimum of 300
words of relevant, on-topic text.
9. TT = Targeted Traffic
It is better to have 100 visitors who are targeted
– find you through relevant keywords than 1000
visits from searchers who found you through
non-relevant keywords
Relevant keywords = ‘buyer’ keywords
10. TT x OF = L
OF = Opt-in Form
Collect prospect information;
• Name
• Email
• Phone number
• Nature of enquiry
11. The opt-in form will only work if
you are making the right offer!
It MUST be relevant AND
valuable!
14. Follow up via email
and/or telephone
By email, at some point you MUST ask for the sale,
but provide more VALUE first!
If you ask for and receive a telephone number then this
is a STRONG lead – call them back ASAP!
15. Lead Generating Websites
• Wordpress websites
• SEO – Content creation & syndication
• Training & Workshops