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The business of social networking deck bmba dec2011
1. Social Networking in
Business
NBMBA CHAPTER MEETING
DECEMBER 12, 2011
PRESENTATION BY
ALANA PEASE & KAREN DRAKE
2. Agenda
Art of Networking
Social Power
Mastering Presence
12 Steps to Toot Your Own Horn
:30 Seconds to Impact
Networking Don'ts
How to Stay Connected and Be Remembered
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
3. The Art of Networking
…is building
relationships to
acquire information
to make intelligent
decisions
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
4. What Kinds of People Network?
Successful People
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
5. 4 Purposes of Networking
Build relationships
Enhance your personal
and professional
development
Invest in future
leverage
Be remembered
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
6. 3 Types of Networking
Operational
Building relationships with people who can help you do
your job
Primarily internal and oriented toward current demands
Personal
Building relationships outside the organization through
professional associations and personal interest
communities, mostly external and oriented toward
current interests and potential future interests
Strategic
Building internal and external relationships that are
oriented toward future priorities
Tend to be both internal and external and immediate
relevance may not be clear
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
7. Leveraging a Hybrid Network
Business Networking Social Networking
Commonly a formal, An informal or formal
The exchange of social structure made
group of like- information or services
minded up of individuals (or
professionals (or organizations)
organizations) Connected by one or
Collaboratively more specific types
create, or act upon of common interest,
The cultivation of
business personally or
productive relationships
opportunities professionally
Interaction can be Interaction can be
face to face and/or face to face and/or
electronic electronic
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
8. Social Power…
it is the Revolution!
…defined as a viral census of
expressed views shared
through personal broadcast
platforms upon which
subsequent response and/or
action is generated.
9. People around the globe are using technology and
media platforms to organize and demand change
What is the key driver?
Real-time experience, exposure and sharing of ideas,
news and information [around the globe]
What is the impact?
An invitation to join the experience; inspiring active
engagement
What is the end result?
Connection + Action = Empowerment
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
10. Social Media has dramatically changed the
landscape of communication and the way
people connect
97MM Super Social Users! Following world
events in real-time; short, concise sound-bites of
information
130MM Professionals in over 200 Countries
• 41% Business
• 70% Job Seeking
• 80% Recruiting
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
11. Social Media cont.
3B Videographers!
48 hrs of video uploaded/minute, 8 yrs of video daily,
20% traffic is via mobile; ranked as the preferred
advertising medium for advertiser
It is the way to communicate says over
800MM users. Widely social and mostly
informal, sharing of information, images and
ideas
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
12. What’s Your Relational Capital?
“Even in the midst of technological advances,
I find one remarkable, simple constant:
business is still driven by people and
relationships.”
Ed Wallace
Business Relationships that Last:
5 Steps to Transform Contacts into High Performing Relationships
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
13. Mastering Presence with 4 E’s
Engaging
Be authentically in the moment, listen for connecting points
Expressive
Don’t be afraid to mix passion with perspective
Effective
Maximize delivery through multiple channels of
communication (appearance, actions, oral, written)
Enlightening
Be intentional and purposeful when presenting relevant
insights and data; information should benefit others or the
organization
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
14. BRAG!
12 Tips to Tooting Your Own Horn
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
15. :30 Seconds to Impact
Main Deliverable / Headline:
______________________________________________________________
______________________________________________________________
_______________________________________________________________________
What contribution did you make?
______________________________________________________________
______________________________________________________________
_______________________________________________________________________
What were the results?
______________________________________________________________
______________________________________________________________
_____________________________________________________________________
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
16. 5 Networking Don’ts
5. Standing in the buffet line, you send a Facebook
friend or LinkedIn request
4. You follow up within 24 hrs with no context or 6
months later with, “You don’t remember me?”
3. You hand someone your card or ask for theirs and
say, “I need to pick your brain.”
2. You corner someone, at the event, never letting
the person leave, never allowing others in
1. You never allow them to “miss you”…stalker alert!
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
17. How to Stay Connected
and Be Remembered
Write purposeful thank Invite people to an
you letters/notes event/opportunity that
Send an article, related to taps an interest you
your discussion discussed
Tell people where you are Mentor someone
Leadership position Know your :30-60 elevator
Current interests,
speech
articles, blogs, etc. Use brag bites
Connect through social Practice
network mediums
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
18. How is your “net” working?
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
19. Thank You
Karen Drake, Principal Alana Pease, President
Contact: 314-805-5552 Contact: 314-882-3430
Visit Karen Drake @ LinkedIn to Visit www.headstrongleader.com to
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Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011