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How To Drive Traffic
Using Pinterest
www.LloydDobson.com
It does not matter what business you
are involved with. The ONLY way you
can succeed is to have TRAFFIC
(Leads) and CONVERSIONS (Buyers).
Period! Every day Pinterest search
drives millions of visits to other sites
through referral traffic.
Anna Majkowska, an SEO expert, was
ask for suggestions on how you can
help Pinners find your content and
get more visits to your website. Here’s
what she said:
1) Name your profile and confirm
your website: Include the name of
your business in your profile name
and in your username, if possible.
Confirm your account so that your
profile appears higher in profile
search results. Provide a description
of your business and the type of stuff
you Pin.
2) Get the official Pin It button:
Increase the chances of your Pins
appearing in search results by
installing the Pin It button. The more
times Pinners add things from your
website, the more credibility it has,
which means it has a better chance of
appearing in search results. Make
sure to pre-fill suggested
descriptions with useful text on your
website, too.
3) Use Rich Pins: This is a powerful
way to increase both your search
impressions and clicks. Rich Pins add
more textual content to your Pins,
helping them rank better. Rich Pins
have extra information and stand out
more on the grid, helping drive
clicks.
4) Ensure link quality: Make sure
your Pins link back to relevant, high-
quality content that includes the Pin
image or video. Pins with spammy
and irrelevant links are frequently
demoted.
5) Write compelling, targeted
descriptions but careful with
hashtags: Optimizing your Pin
descriptions can have a dramatic
effect on Pinterest search
impressions. Try to anticipate what
Pinners might be looking for and
include these terms in your Pin
descriptions. Make sure the
description also includes any other
important details about the Pin.
Surfacing your Pins in search results is
only half the battle: your description has
to encourage Pinners to engage with your
Pin and eventually visit your site. Keep in
mind that Pins with generic, keyword-
stuffed descriptions are off-putting to
people and may be demoted in search.
The same is true for hashtags—having
too many of them in your descriptions
may negatively impact your ranking.
6) Craft useful board names and
descriptions: To surface your boards on
Pinterest’s board search, use meaningful
names that Pinners are likely to search
for. Have a mix of both boards with
specific names (e.g. “Salvador Dali
Prints”) and more broad ones (e.g. “Fine
Art Prints”). Don’t forget to write compelling
and targeted descriptions of your boards, too,
and add to them frequently to keep your
followers engaged and to make your boards
easier to discover.
7) Increase engagement: Grow a
following of engaged Pinners that
interact with your Pins and see them
on their home feeds. You can add the
Follow button to your site and
promote your profile and boards with
widgets and email campaigns.
8) Keep it fresh: Pin daily to maintain
a healthy stream of content but be
careful not to overwhelm your
followers with too much content at
once. You want Pinners to engage and
interact with your Pins on a daily
basis.
9) Find your niche: If you think
Pinterest is only about fashion and
recipes, think again. Pinners
frequently search for tattoos, humor,
art, sports and travel, too. High
search volumes and low competition
in these topics can be attractive to
businesses that want their content to
be more discoverable in search.
What if your business is in a category
that’s more competitive? Find your
niche. Your Pins of mother of the
bride dresses are more likely to be
discovered than Pins of wedding
dresses.
Would YOU Like a FREE 8-Day Boot
Camp sharing With YOU Some
Additional Information, Tools &
Strategies Concerning Driving Traffic
To YOUR Business?
Then GO TO THIS WEBSITE NOW!
www.LloydDobson.com
“Remember It Is Not
What YOU Know But
What YOU Do With
What YOU Know!”
www.LloydDobson.com

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How To Drive Traffic Using Pinterest

  • 1. How To Drive Traffic Using Pinterest www.LloydDobson.com
  • 2. It does not matter what business you are involved with. The ONLY way you can succeed is to have TRAFFIC (Leads) and CONVERSIONS (Buyers). Period! Every day Pinterest search drives millions of visits to other sites through referral traffic.
  • 3. Anna Majkowska, an SEO expert, was ask for suggestions on how you can help Pinners find your content and get more visits to your website. Here’s what she said:
  • 4. 1) Name your profile and confirm your website: Include the name of your business in your profile name and in your username, if possible. Confirm your account so that your profile appears higher in profile search results. Provide a description of your business and the type of stuff you Pin.
  • 5. 2) Get the official Pin It button: Increase the chances of your Pins appearing in search results by installing the Pin It button. The more times Pinners add things from your website, the more credibility it has, which means it has a better chance of appearing in search results. Make sure to pre-fill suggested descriptions with useful text on your website, too.
  • 6. 3) Use Rich Pins: This is a powerful way to increase both your search impressions and clicks. Rich Pins add more textual content to your Pins, helping them rank better. Rich Pins have extra information and stand out more on the grid, helping drive clicks.
  • 7. 4) Ensure link quality: Make sure your Pins link back to relevant, high- quality content that includes the Pin image or video. Pins with spammy and irrelevant links are frequently demoted.
  • 8. 5) Write compelling, targeted descriptions but careful with hashtags: Optimizing your Pin descriptions can have a dramatic effect on Pinterest search impressions. Try to anticipate what Pinners might be looking for and include these terms in your Pin descriptions. Make sure the description also includes any other important details about the Pin.
  • 9. Surfacing your Pins in search results is only half the battle: your description has to encourage Pinners to engage with your Pin and eventually visit your site. Keep in mind that Pins with generic, keyword- stuffed descriptions are off-putting to people and may be demoted in search. The same is true for hashtags—having too many of them in your descriptions may negatively impact your ranking.
  • 10. 6) Craft useful board names and descriptions: To surface your boards on Pinterest’s board search, use meaningful names that Pinners are likely to search for. Have a mix of both boards with specific names (e.g. “Salvador Dali Prints”) and more broad ones (e.g. “Fine Art Prints”). Don’t forget to write compelling and targeted descriptions of your boards, too, and add to them frequently to keep your followers engaged and to make your boards easier to discover.
  • 11. 7) Increase engagement: Grow a following of engaged Pinners that interact with your Pins and see them on their home feeds. You can add the Follow button to your site and promote your profile and boards with widgets and email campaigns.
  • 12. 8) Keep it fresh: Pin daily to maintain a healthy stream of content but be careful not to overwhelm your followers with too much content at once. You want Pinners to engage and interact with your Pins on a daily basis.
  • 13. 9) Find your niche: If you think Pinterest is only about fashion and recipes, think again. Pinners frequently search for tattoos, humor, art, sports and travel, too. High search volumes and low competition in these topics can be attractive to businesses that want their content to be more discoverable in search.
  • 14. What if your business is in a category that’s more competitive? Find your niche. Your Pins of mother of the bride dresses are more likely to be discovered than Pins of wedding dresses.
  • 15. Would YOU Like a FREE 8-Day Boot Camp sharing With YOU Some Additional Information, Tools & Strategies Concerning Driving Traffic To YOUR Business? Then GO TO THIS WEBSITE NOW! www.LloydDobson.com
  • 16. “Remember It Is Not What YOU Know But What YOU Do With What YOU Know!” www.LloydDobson.com