Inbound Marketing for Startups

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A presentation I gave to NACUE (National Consortium of University Entrepreneurs) on zero-budget online marketing techniques for startups and entrepreneurs, aka inbound marketing.

Business Technologie

Copyright Douglas Richard, Ltd. 2008 Inbound Marketing Luke Brynley-Jones

About me ,[object Object],[object Object],[object Object],[object Object],Managing Director at School for Startups

School for Startups ,[object Object],[object Object],[object Object],Register @ www.schoolforstartups.co.uk

Copyright Douglas Richard, Ltd. 2008 Inbound Marketing

Outbound Marketing ,[object Object],Success depends on: £££££££££££ ,[object Object],[object Object],[object Object],[object Object],[object Object]

Inbound Marketing ,[object Object],Helping customers to find you Success depends on: knowledge/activity/creativity/popularity ,[object Object],[object Object]

What and where to publish? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Whatever you have, wherever you can

Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging success? ,[object Object],Comments/links on a per-article basis ,[object Object],[object Object],[object Object],[object Object]

Search Engine Optimisation ,[object Object],People link to high quality content ,[object Object],[object Object],[object Object],[object Object]

Successful SEO High quality optimised content More inbound links & traffic Higher search engine ranking

Social Media Marketing ,[object Object],[object Object],[object Object]

How to use social media ,[object Object],[object Object],Value / trust / introductions ,[object Object],[object Object],[object Object]

Sharing everything… ,[object Object],Help people find/recommend you ,[object Object],[object Object],[object Object],[object Object],[object Object]

Takeaway ,[object Object],Success now depends on activity, creativity, sociability and knowledge ,[object Object],[object Object],[object Object],[object Object]

Copyright Douglas Richard, Ltd. 2008 Thank you Luke Brynley-Jones [email_address] www.schoolforstartups.co.uk

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Inbound Marketing for Startups

1. Copyright Douglas Richard, Ltd. 2008 Inbound Marketing Luke Brynley-Jones

3. School for Startups

5. Copyright Douglas Richard, Ltd. 2008 Inbound Marketing

10.

11.

12. Successful SEO High quality optimised content More inbound links & traffic Higher search engine ranking

13.

14.

15.

16. Personality matters…

17. And making money…

18. Customer services IS marketing

19. Brand monitoring Share of Conversation No. of posts discussing "X" and "your company" No. of posts discussing “X" =

20.

21. Copyright Douglas Richard, Ltd. 2008 Thank you Luke Brynley-Jones [email_address] www.schoolforstartups.co.uk

Hinweis der Redaktion

How many marketeers are there in the room? How many of you are familiar with the term “inbound marketing”?