Presentation on Senior citizens, their Social Media behavior and marketing opportunities - Alpro Marketing Forum 2009/05/20

1. Social Media & 50+ Web 2.0. It’s all about facilitating conversations. Are you? Lode | Broekman Marketing Advies ALPRO Marketing Forum De Panne, 20th May 2009

3. Introducing: Lode Broekman Amsterdam (1965) Muiderberg (1996) Daan (2004) Asia (1993) Marketing (1987) Internetjunk Broekman Marketing Advies (2007) Interactive Marketing Social Networking Propaganda & Marketingfacts

4. Daily Internet

5. Daily Internet

8. Consumers 2.0 “ The role of the consumer has changed from isolated to connected , from unaware to informed , from passive to active .” - CK Prahalad: The Future of Competition

9. Marketing 2.0 Role of brands changes “ Broadcaster” “ Facilitator”

10. OMD

11. The ways to share influence have exploded PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site Comments on blogs Comments on websites Viral emails Wish lists Ratings on retail sites Reviews on retail sites Auction websites Social Bookmarking Chat room Price comparison sites Social shopping sites Talk face to face Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker Phone call Talk face to face Phone call SMS Email Instant Messenger Talk face to face Talk to shop worker Consumer influence channels

12. Web 2.0: Social Media

14. Weblogs: share whatever you want to share

15. Wikipedia: Alpro

16. Podcasts, Vodcasts, Streaming

18. Flickr: 3,000,000,000+ pics

19. Youtube: 2 nd largest search engine worldwide based on search queries

20. Slideshare

21. Social Bookmarking: del.icio.us

22. 3. Discuss

23. Let them work for you 

25. Different types of Social Networks SOCIAL FUNCTIONAL BROADCASTING PARTICIPATING Sources: Digital World (HH) & FD Plaxo SimplyHire Friendfeed, SecondBrain del.icio.us Twitter Epernicus.com, AdGabber.com, INmobile.org, Meettheboss.com Social Communities Facebook, Friendster, Hyves, Netlog, MySpace Practical Communities Flickr, Youtube, Blogger Netwerk Communities LinkedIn, Xing, Ecademy Cohesion Communities Wikipedia, TechCrunch, Alumni Networks

26. What do you do in a social netwerk? Sources: North American Technographics Retail And Marketing Online Youth Survey, Q4 2007 40% Watched a video: 55% Wrote on someone’s profile page (e.g., wrote on a wall, posted a testimonial): 51% Read a blog or journal: 47% Listened to music: 53% Send a friend/connection request: 59% Searched for someone that I used to know: 65% Looked at profiles of people I didn’t know: 70% Posted/updated my profile: 79% Sent a message to someone: 86% See what my friends are up to: Frequency Activity

27. Facebook usage per age

28. ThirdAge.com

29. Alpro on Netlog

30. Alpro on Facebook

32. Twitter

33. Twitter search: Alpro

34. 6. Virtual worlds & Gaming

35. Web 2.0

36. Multi Social Network Syndrome

37. Best Practise: Obamarketing

38. Online needs offline

40. Facts and figures: 50+ is not just 50+

41. The heat is on

42. Are Seniors Disregarded Online?

45. Behavior (US)

47. Behavior compared to young adults

50. Case: Plusonline.nl

53. Usability case: Seniorweb.nl

54. Case: Feierabend.de

55. Case: Platinnetz.de

56. Forum

57. Let’s look forward, shall we?

58. Future of Advertising

60. The Future Internet world : BRIC Broekman Marketing Advies |

61. The Future Internet world : BRIC

62. Future of Social Media

64. Future of Communities Defriending

65. Future of Mobile Internet

66. Let’s not forget … today or tomorrow … It’s not just technology … It’s about people and their needs.

67. Any questions? ???

68. Thank you!

69. Broekman Marketing Advies Graaf Florislaan 9 Lode Broekman 1399 VL Muiderberg M +31 (0)6 811 32 975 [email_address] www.broekmanmarketingadvies.nl Broekman Marketing Advies