Malachi Leopold presented on how businesses can use web video to drive revenue. He showed statistics demonstrating the massive scale and growth of online video consumption. He argued that quality content and production are essential, providing value and educating customers. Businesses should create regular video content like blogs and web series to build an engaged audience and market products. Consistency, relevance, attention to detail, and prioritizing content are keys to success with web video according to Leopold.

1. DRIVING REVENUE WITH
WEB VIDEO FOR YOUR BUSINESS
presented by
Malachi Leopold, President & Executive Producer
Left Brain/Right Brain Productions, LLC

2. WHY SHOULD I CARE ABOUT
WEB VIDEO??

3. THE NUMBERS DON’T LIE

4. THE NUMBERS DON’T LIE
• $1.6B
• 80,000,000
• 10,000,000,000
• 136,000,000
• 54%
• 2.7 minutes

5. THE NUMBERS DON’T LIE
• $1.6B
• What Google paid for YouTube 18 months after its launch
• 80,000,000
• 10,000,000,000
• 136,000,000
• 54%
• 2.7 minutes

6. THE NUMBERS DON’T LIE
• $1.6B
• What Google paid for YouTube 18 months after its launch
• 80,000,000
• How many videos are watched on YouTube each day
• 10,000,000,000
• 136,000,000
• 54%
• 2.7 minutes

7. THE NUMBERS DON’T LIE
• $1.6B
• What Google paid for YouTube 18 months after its launch
• 80,000,000
• How many videos are watched on YouTube each day
• 10,000,000,000 • How many videos are watched on YouTube each month
• 136,000,000
• 54%
• 2.7 minutes

8. THE NUMBERS DON’T LIE
• $1.6B
• What Google paid for YouTube 18 months after its launch
• 80,000,000
• How many videos are watched on YouTube each day
• 10,000,000,000 • How many videos are watched on YouTube each month
Number of people watching web videos each month
• 136,000,000
•
• 54%
• 2.7 minutes

9. THE NUMBERS DON’T LIE
• $1.6B
• What Google paid for YouTube 18 months after its launch
• 80,000,000
• How many videos are watched on YouTube each day
• 10,000,000,000 • How many videos are watched on YouTube each month
Number of people watching web videos each month
• 136,000,000
•
• The amount of internet traffic resulting from video
• 54%
• 2.7 minutes

10. THE NUMBERS DON’T LIE
• $1.6B
• What Google paid for YouTube 18 months after its launch
• 80,000,000
• How many videos are watched on YouTube each day
• 10,000,000,000 • How many videos are watched on YouTube each month
Number of people watching web videos each month
• 136,000,000
•
• The amount of internet traffic resulting from video
• 54%
• Average length of a video a viewer watches
• 2.7 minutes

11. THE NUMBERS DON’T LIE

12. THE NUMBERS DON’T LIE
• 50%
• 65%
• 3x
• 65% vs less than 10%
• 60 seconds vs 6 minutes
• 12% vs 1%

13. THE NUMBERS DON’T LIE
• 50% • More than 50% of viewers share the video they view
• 65%
• 3x
• 65% vs less than 10%
• 60 seconds vs 6 minutes
• 12% vs 1%

14. THE NUMBERS DON’T LIE
• 50% • More than 50% of viewers share the video they view
• 65% of viewers are between the ages of 35 and 64, with
• 65% 67% of them with middle- to high-income
• 3x
• 65% vs less than 10%
• 60 seconds vs 6 minutes
• 12% vs 1%

15. THE NUMBERS DON’T LIE
• 50% • More than 50% of viewers share the video they view
• 65% of viewers are between the ages of 35 and 64, with
• 65% 67% of them with middle- to high-income
• Video ranks 3x higher in search engines than text
• 3x
• 65% vs less than 10%
• 60 seconds vs 6 minutes
• 12% vs 1%

16. THE NUMBERS DON’T LIE
• 50% • More than 50% of viewers share the video they view
• 65% of viewers are between the ages of 35 and 64, with
• 65% 67% of them with middle- to high-income
• Video ranks 3x higher in search engines than text
• 3x
• 65% of people watch a video to its completion vs. 10% who
will read the text of a website to its completion
• 65% vs less than 10%
• 60 seconds vs 6 minutes
• 12% vs 1%

17. THE NUMBERS DON’T LIE
• 50% • More than 50% of viewers share the video they view
• 65% of viewers are between the ages of 35 and 64, with
• 65% 67% of them with middle- to high-income
• Video ranks 3x higher in search engines than text
• 3x
• 65% of people watch a video to its completion vs. 10% who
will read the text of a website to its completion
• 65% vs less than 10%
• Average time a viewer stays on a text-only website vs a
website with video
• 60 seconds vs 6 minutes
• 12% vs 1%

18. THE NUMBERS DON’T LIE
• 50% • More than 50% of viewers share the video they view
• 65% of viewers are between the ages of 35 and 64, with
• 65% 67% of them with middle- to high-income
• Video ranks 3x higher in search engines than text
• 3x
• 65% of people watch a video to its completion vs. 10% who
will read the text of a website to its completion
• 65% vs less than 10%
• Average time a viewer stays on a text-only website vs a
website with video
• 60 seconds vs 6 minutes
• 12% of visitors to a website that uses video to market its
products and services will be come customers vs. 1% of
• 12% vs 1% visitors to text-only websites

19. WHEN DOES VIDEO WORK?

20. WHEN DOES VIDEO WORK?
quality CONTENT + quality PRODUCTION = success

21. CONTENT IS QUEEN

22. CONTENT IS QUEEN
• say something INTERESTING

23. CONTENT IS QUEEN
• say something INTERESTING
• say something RELEVANT to your audience

24. CONTENT IS QUEEN
• say something INTERESTING
• say something RELEVANT to your audience
• add VALUE

25. PRODUCTION QUALITY MATTERS

26. PRODUCTION QUALITY MATTERS
• more than 50% of viewers will take the action a
quality video suggests (contacting you, filling out
form, learning more)

27. PRODUCTION QUALITY MATTERS
• more than 50% of viewers will take the action a
quality video suggests (contacting you, filling out
form, learning more)
• building and protecting your brand

28. PRODUCTION QUALITY MATTERS
• more than 50% of viewers will take the action a
quality video suggests (contacting you, filling out
form, learning more)
• building and protecting your brand
• viewers can’t be fooled

29. PRODUCTION QUALITY MATTERS
• more than 50% of viewers will take the action a
quality video suggests (contacting you, filling out
form, learning more)
• building and protecting your brand
• viewers can’t be fooled
• the little things count!

30. Glenwood
Bald Man
Joffrey Ballet

31. WHAT SHOULD I DO?

32. WHAT SHOULD I DO?
• market your products & services

33. WHAT SHOULD I DO?
• market your products & services
• educate customers about your industry

34. WHAT SHOULD I DO?
• market your products & services
• educate customers about your industry
• provide education & training tools for your customers

35. WHAT SHOULD I DO?
• market your products & services
• educate customers about your industry
• provide education & training tools for your customers
• build an audience with REGULAR CONTENT

36. WHAT SHOULD I DO?
• market your products & services
• educate customers about your industry
• provide education & training tools for your customers
• build an audience with REGULAR CONTENT
• monthly video blog

37. WHAT SHOULD I DO?
• market your products & services
• educate customers about your industry
• provide education & training tools for your customers
• build an audience with REGULAR CONTENT
• monthly video blog
• man-on-the-street interviews

38. WHAT SHOULD I DO?
• market your products & services
• educate customers about your industry
• provide education & training tools for your customers
• build an audience with REGULAR CONTENT
• monthly video blog
• man-on-the-street interviews
• web series/webisodes

39. WHAT SHOULD I DO?
• market your products & services
• educate customers about your industry
• provide education & training tools for your customers
• build an audience with REGULAR CONTENT
• monthly video blog
• man-on-the-street interviews
• web series/webisodes
• leverage social media tools (facebook, twitter, 12seconds)

40. WHAT SHOULD I DO?

41. WHAT SHOULD I DO?
• stay consistent with your branding and marketing strategy

42. WHAT SHOULD I DO?
• stay consistent with your branding and marketing strategy
• say something INTERESTING & RELEVANT to your customers

43. WHAT SHOULD I DO?
• stay consistent with your branding and marketing strategy
• say something INTERESTING & RELEVANT to your customers
• pay attention to the details

44. WHAT SHOULD I DO?
• stay consistent with your branding and marketing strategy
• say something INTERESTING & RELEVANT to your customers
• pay attention to the details
• remember that content is king, queen, and absolute master of the
universe

45. WHAT SHOULD I DO?
• stay consistent with your branding and marketing strategy
• say something INTERESTING & RELEVANT to your customers
• pay attention to the details
• remember that content is king, queen, and absolute master of the
universe
• If you want to make more money,
GET A VIDEO ON YOUR WEBSITE

46. THANK YOU!
(Q & A)
Malachi Leopold
Left Brain/Right Brain Productions, LLC
malachi@LBRBProductions.com
p 773.332.6837