Chef Patrick's Pals, Nutrition and Culinary Program Webinar
Mash Accessory Presentation
1. Mash and Puree Kit
Introduction and selling points
Laura Bowers Marketing Assistant 02/03/2009
2. Objectives
• Explain the link between potatoes and the UK
• Introduce the mash and puree kit
• Highlight its importance to the UK
• Stress the main selling points
3. Potatoes and the UK
• Linked with UK culture - many of the nation’s
favourite meals contain a potato component.
- Shepherds pie
- Fish and chips
• Retail sales will increase by 25% in 2011.
4. Mash
• Popular in terms of eating-out trends.
• Revived through gastro pubs.
• A comfort food, part of British heritage.
• Major component of family meals.
5. Evidence for use of potatoes
• Home cooking increasing in popularity.
• 12% year on year growth of organic potatoes.
• Retailers appealing to affluent market:
- M&S ‘Dug Daily’
- Booths ‘Dug this morning’
• Fresh potatoes lead at 59% value share.
• 2008 named ‘year of potato’ by the UN.
6. Mash and Puree Kit
Bowl Fine mesh Bowl with fine Paddle
disc mesh disc
Bowl with
Gear Funnel Accessory in
paddle and
main bowl
gear
14. Testing
• Apricot, apple and banana – smooth mash,
leaves a clean bowl.
• Peaches and banana – mashed effortlessly.
• Ideal for using in crumbles and fruit pies and
also baby food.
16. Testing
• The most a 5200 bowl will take is 1.2kg of
potatoes:
More than enough for a family of 6
17. Strengths
• Enables consumer to be creative
• Healthy lifestyles
• Excellent add on for food processor owners
• Drives sales of food processors
• Versatile
18. Opportunities
• Consumers cooking at home more.
• Promotes fresh potatoes over frozen, less food
miles therefore economical.
• Fits in line with healthy eating – Government’s
campaign on healthy eating, change4life.
19. Selling points
• Works well with potatoes ideal for mashing.
• Preparation enhances it’s efficiency.
• Ingredients – the fact that the consumer knows
exactly what is going into their food.
20. Selling Points
• Efficiency – the machine does all the hard work
for you.
• Versatility – can be used for all sorts of fruits
and vegetables.
21. Competition
• No competition from main competitors.
• Hand held potato mashers can be time
consuming and hard work.
22. Conclusion
• Can be an important tool in the kitchen.
• Can be used throughout all seasons as a wide
variety of foods can be mashed.
• Potential to play a big part in healthy cooking.
23. Addendum
• For more information on the potato industry in the
UK you can access articles on:
http://reports.mintel.com/
• Also the website:
http://www.britishpotatoes.co.uk/
contains useful information on potatoes, cooking
methods and varieties.