People establish connections with the territory that live in and the territory is modelled by their presence. The sedimentation of the places, by chance or planned, get inhabited people according to models and connections that are deeply linked to the individual and social experience. The digital territories as social-network seem to set up similar connections as the traditional social dynamics do with the physical territory. But how are they able to (re)produce significant experiences for the different social-tribes that in the territory interact and communicate? These questions are investigated by this study carried out on the field and focused on Milano-Bicocca district. The study consists of two parts: a qualitative/ hybrid research about the urban-island to understand the connections that the social groups establish with the space and between themselves. The second – design-oriented – proposes some models of representation and tools for planning web communication shaped on the social-tribes and their relational experience.

1. ICCSA 2011, santander 2011 | Territories of digital communities.
Letizia Bollini, PhD | University of Milano-Bicocca | Department of Psychology
Territories of Digital Communities.
Representing the Social Landscape
of Web Relationships
Letizia Bollini, PhD | letizia.bollini@unimib.it
University of Milano–Bicocca
Department of Psychology

2. ICCSA 2011, santander 2011 | Territories of digital communities.
Letizia Bollini, PhD | University of Milano-Bicocca | Department of Psychology
Urban space
Urban & spatial architecture
Social Space
Social & relational architecture
digital space
Digital information architecture
relationship?!
>>
01 12

3. ICCSA 2011, santander 2011 | Territories of digital communities.
Letizia Bollini, PhD | University of Milano-Bicocca | Department of Psychology
Urban space
PLACE
PLANNED
Top-down
FRAMEWORK

4. ICCSA 2011, santander 2011 | Territories of digital communities.
Letizia Bollini, PhD | University of Milano-Bicocca | Department of Psychology
Social Space
PEOPLE
Experienced
Bottom-up
relationship

5. ICCSA 2011, santander 2011 | Territories of digital communities.
Letizia Bollini, PhD | University of Milano-Bicocca | Department of Psychology
The city image
and its elements.
Kevin Lynch
04 12

6. ICCSA 2011, santander 2011 | Territories of digital communities.
Letizia Bollini, PhD | University of Milano-Bicocca | Department of Psychology
hypothesi
05 12
Urban
space
Digital
space
Percetion
Social-urban
tribes
Net
community
Interaction
Relationship
models
Representation
models

7. ICCSA 2011, santander 2011 | Territories of digital communities.
Letizia Bollini, PhD | University of Milano-Bicocca | Department of Psychology
Milano Bicocca

8. ICCSA 2011, santander 2011 | Territories of digital communities.
Letizia Bollini, PhD | University of Milano-Bicocca | Department of Psychology 07 12
Acasestudy
Phase 1
Explore the
social texture and the
spatial relationship
phase 2
Design the
Social-urban tribe
Experience

9. ICCSA 2011, santander 2011 | Territories of digital communities.
Letizia Bollini, PhD | University of Milano-Bicocca | Department of Psychology
representations
08 12

10. ICCSA 2011, santander 2011 | Territories of digital communities.
Letizia Bollini, PhD | University of Milano-Bicocca | Department of Psychology
TH3 3D METAPHOR
Merighi, Marcon & De Santis
09 12

11. ICCSA 2011, santander 2011 | Territories of digital communities.
Letizia Bollini, PhD | University of Milano-Bicocca | Department of Psychology 10 22

12. CONCLUSIONS
11 12
ICCSA 2011, santander 2011 | Progettare i territori digitali dell’esperienzA
Letizia Bollini, PhD | Department of Psychology | University of Milano-Bicocca
HYBRID & MULTIDISCIPLINARY APPROACH
RELATIONAL TOOL FOR IF DESIGN
(RE)CONNECT SPATIAL & SOCIAL EXPERIENCE

13. ICCSA 2011, santander 2011 | Territories of digital communities.
Letizia Bollini, PhD | University of Milano-Bicocca | Department of Psychology
grazie!