Traversing Traditional Media

•

2 gefällt mir•280 views

lbilben

News & Politik Business

Traversing Traditional Media
Presented by Linda Bilben

The average person
sees 3,000 ads per day

3,000 x 365 = over
one million impressions
per year
7:1 media to advertising
credibility ratio
– Forrester Research

If media consumption
was dying, you would be
starving

The media landscape
is changing:
collaboration vs.
information transmission

What’s your story?
• Have a mixed-media strategy
• Build measurable objectives
• Know your audience
• Allocate resources
• Measure ROI

Build your message
• Establish your topic
• Be first, or establish a trend
• Develop an anecdote
• Build an interesting quote
• Offer 2 to 3 supporting points
• Create visuals to support

Be the expert
• Offer ideas, expertise
• Pitch columns
• Letters to the editor
• Opinion-editorials
• Commentary

Be the expert
• Be prepared
• Be media trained

Think like a journo
They need:
• Reaction
• Information
• Confirmation

Linda Bilben
Reputations
590 – 333 Seymour Street
Vancouver, BC
bilben@reputations.com
604-689-8801
Find me on Twitter (@lbilben) or LinkedIn

Weitere ähnliche Inhalte

Was ist angesagt?

Selling out! cSales Strategy and Innovation Delivery

Persuasion strategieskomalnan123

Political AdvertisingConrad Communications

Top tips for lone communicatorsCharityComms

Imgma woJustin Foster

Day 001 - DecideMotivology Matters

06 establishing trust & building relationshilpBrent Weeks

09 multiple parties coalitions teamsBrent Weeks

CrowdScribed for AuthorsCrowdScribed

Was ist angesagt? (9)

Selling out! c

Persuasion strategies

Political Advertising

Top tips for lone communicators

Imgma wo

Day 001 - Decide

06 establishing trust & building relationshilp

09 multiple parties coalitions teams

CrowdScribed for Authors

Ähnlich wie Traversing Traditional Media

Media Relations 101: Making HeadlinesResource Media

Getting The NewsJanis Ehlers

Org pro finalReading Works Detroit

Writing persuasive-messagesUmar Waheed

Build an audience in 90 daysQuibble

Venture Fast Track - Scaling with Sales and Marketing, and Defining KPIsThe Capital Network

Coro 2010Dan Cohen

Creating a marketing campaign with little or no budget 17.11.10 Sherborne, D...Business Link South West - Events

IMCCorinne Weisgerber

Community foundation of monterey - LEADers sessionDan Cohen

Lecture 8: Intro to PRJennifer Cox

Frame Your Campaign To WinResource Media

Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012hottinroof007

Chapter06Denish Vaniyawala

An Introduction to Public RelationsKevin O'Doherty

Owl persuasive writingmmcminn

Working With The Media4Good.org

PR for CharitiesIan Green

Be The Change Course 2015 Media Activism 101James Redmond

Working With The Media… An IntroductionAli Sajid

Ähnlich wie Traversing Traditional Media (20)

Media Relations 101: Making Headlines

Getting The News

Org pro final

Writing persuasive-messages

Build an audience in 90 days

Venture Fast Track - Scaling with Sales and Marketing, and Defining KPIs

Coro 2010

Creating a marketing campaign with little or no budget 17.11.10 Sherborne, D...

IMC

Community foundation of monterey - LEADers session

Lecture 8: Intro to PR

Frame Your Campaign To Win

Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012

Chapter06

An Introduction to Public Relations

Owl persuasive writing

Working With The Media

PR for Charities

Be The Change Course 2015 Media Activism 101

Working With The Media… An Introduction

Kürzlich hochgeladen

Powerful Love Spells in Phoenix, AZ (310) 882-6330 Bring Back Lost LoverPsychicRuben LoveSpells

BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort ServiceDelhi Call girls

AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...Axel Bruns

Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 46 (Gurgaon)Delhi Call girls

Enjoy Night⚡Call Girls Rajokri Delhi >༒8448380779 Escort ServiceDelhi Call girls

Julius Randle's Injury Status: Surgery Not Off the Tableget joys

Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 48 (Gurgaon)Delhi Call girls

Embed-2 (1).pdfb[k[k[[k[kkkpkdpokkdpkopkobhavenpr

WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)Delhi Call girls

Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort ServiceDelhi Call girls

Embed-4.pdf lkdiinlajeklhndklheduhuekjdhbhavenpr

05052024_First India Newspaper Jaipur.pdfFIRST INDIA

Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 47 (Gurgaon)Delhi Call girls

America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...Andy (Avraham) Blumenthal

${Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...$ ${Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...$

{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...hyt3577

BDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls

Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...srinuseo15

BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls

Defensa de JOH insiste que testimonio de analista de la DEA es falso y solici...AlexisTorres963861

Nara Chandrababu Naidu's Visionary Policies For Andhra Pradesh's Developmentnarsireddynannuri1

Kürzlich hochgeladen (20)

Powerful Love Spells in Phoenix, AZ (310) 882-6330 Bring Back Lost Lover

BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service

AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...

Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 46 (Gurgaon)

Enjoy Night⚡Call Girls Rajokri Delhi >༒8448380779 Escort Service

Julius Randle's Injury Status: Surgery Not Off the Table

Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 48 (Gurgaon)

Embed-2 (1).pdfb[k[k[[k[kkkpkdpokkdpkopko

WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)

Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort Service

Embed-4.pdf lkdiinlajeklhndklheduhuekjdh

05052024_First India Newspaper Jaipur.pdf

Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 47 (Gurgaon)

America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...

${Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...$ ${Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...$

{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...

BDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort Service

Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...

BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service

Defensa de JOH insiste que testimonio de analista de la DEA es falso y solici...

Nara Chandrababu Naidu's Visionary Policies For Andhra Pradesh's Development

Traversing Traditional Media

1. Traversing Traditional Media Presented by Linda Bilben

2. The average person sees 3,000 ads per day

3. 3,000 x 365 = over one million impressions per year 7:1 media to advertising credibility ratio – Forrester Research

4. If media consumption was dying, you would be starving

5. The media landscape is changing: collaboration vs. information transmission

6. What’s your story?

7. What’s your story? • Have a mixed-media strategy • Build measurable objectives • Know your audience • Allocate resources • Measure ROI

8. Build your message

9. Build your message • Establish your topic • Be first, or establish a trend • Develop an anecdote • Build an interesting quote • Offer 2 to 3 supporting points • Create visuals to support

10. Mondonation

11. Vancouver Canadians

12. Walmart

13. Be the expert • Offer ideas, expertise • Pitch columns • Letters to the editor • Opinion-editorials • Commentary

14. Be the expert • Be prepared • Be media trained

15. Do your research • Customization is key

16. Think like a journo

17. Think like a journo • News is 24/7 • Always on deadline • Story = brand equity • Instant experts

18. Think like a journo They need: • Reaction • Information • Confirmation

19. To pitch or release?

20. Reach out and ______ someone

21. If at first you don’t succeed . . .