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Catholic Relief Services HOW CRS IS USING TECHNOLOGY TO BOOST ONLINE GIVING  October 26, 2009
[object Object],Catholic Relief Services  is…
Online Giving ,[object Object],[object Object],[object Object]
Online Giving Strategy 2007
Online Giving Strategy 2008 Social Networks Integration with Direct Mail Banner Ads on Homepage, Blog and eNewsletter Media & PR E-mail Campaigns Google Adwords
What Changed From 07-08? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In other words... ,[object Object]
EIGHT REASONS CRS IS ON SOCIAL  NETWORKING SITES ,[object Object]
Eight reasons CRS is on social  networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eight reasons CRS is on social  networking sites ,[object Object],See more comments like these on our    Facebook Fan Page  ( click here )
[object Object],Eight reasons CRS is on social  networking sites
[object Object],[object Object],Eight reasons CRS is on social  networking sites
[object Object],Eight reasons CRS is on social  networking sites
[object Object],[object Object],Eight reasons CRS is on social  networking sites
DEBUNKED!! ,[object Object]
Social Networking Myths ,[object Object],[object Object],[object Object],[object Object],[object Object]
CRS’ SOCIAL NETWORKING STRATEGY ,[object Object]
Social Networking Strategy ,[object Object],[object Object],[object Object]
How we are using social  networking sites   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Considerations: ,[object Object],[object Object]
Additional Considerations: ,[object Object]
SOCIAL NETWORKING SUCCESS STORIES ,[object Object]
Success Stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Stories ,[object Object],[object Object],RESULT: 225 new fans in 9 days - 5x the rate we would typically see over the same time!
Success Stories ,[object Object],RESULTS:  Through Google Analytics we can see it is working.
Success Stories ,[object Object],[object Object],[object Object]
Success Stories ,[object Object],[object Object],[object Object]
...and so ,[object Object]
USE OF VIDEO IN E-MAIL APPEALS ,[object Object]
THANK YOU VIDEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU VIDEO ,[object Object],[object Object],[object Object],[object Object]
THANK-YOU VIDEO ,[object Object],[object Object]
THANK-YOU VIDEO ,[object Object],[object Object],[object Object],[object Object],Thank you for sharing the joy of these people with me.  I am privileged to be able to help.  God bless you and all you help.   Thank you for sharing this video with me.  It helped put faces on those I try to help with the very modest gift I give.  It was very touching to see. I was deeply moved watching the video! Thank you for presenting it.    Thank you so much for this video. It has helped to open my eyes. Thanks!    Thank you very much for sharing with me the many 'Thank You's. A sampling of the feedback from the Thank You video
INTEGRATED CAMPAIGNS ,[object Object],Social networks Direct mail Banner ads E-mail
YEAR-END 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YEAR-END 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YEAR-END 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YEAR-END 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YEAR-END 2008 ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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AFP: CRS Fundraising And Technology102609

  • 1. Catholic Relief Services HOW CRS IS USING TECHNOLOGY TO BOOST ONLINE GIVING October 26, 2009
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