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Brooke Hammerling_BrewPR_Internet Week_Presentation
1.
Do's and Don'ts
of PR Brooke Hammerling Founder, Brew Media Relations @brooke #iwny
2.
PR sucks
3.
The bad, the
ugly
4.
It doesn’t have
to suck
5.
It can pay
off
6.
customer acquisition brand awareness influencer
outreach raise personal profile reach funding acquisition IPO crisis communications What are your goals?
7.
What works for
you? Agency v. Internal v. DIY
8.
Telling your story
9.
Implied transparency
10.
The company Brew
keeps
11.
Thank you! Brooke Hammerling brooke@brewpr.com @brooke
/ @brewpr about.me/brookehammerling
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