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What's it worth: A conversation on monetizing social media

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Glennette Clark, MBA
Glennette Clark, MBA
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What’s It Worth Starting the conversation on monetizing social media
Stating the Obvious ,[object Object],What Is The ROI For Social Media? Jason Falls, http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/
What is ROI? ,[object Object],Total End Value - Cost Costs X 100%
Why Use the PR Model? ,[object Object]
Four PR ROI Approaches ,[object Object],[object Object],[object Object],[object Object]
Return on Impressions ,[object Object],[object Object],[object Object]
Return on Media Impact ,[object Object],[object Object],[object Object]
Return on Target Influence ,[object Object],[object Object],[object Object]
Return on Earned Media ,[object Object],[object Object],[object Object]
 
What’s the Best Model? What Should Be Measured? What is the Influence Multiplier? www.drop.io/socialmediameasurement Glennette Clark Interactive Strategy Consultant LazySmart Consulting [email_address]

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  • 11. What’s the Best Model? What Should Be Measured? What is the Influence Multiplier? www.drop.io/socialmediameasurement Glennette Clark Interactive Strategy Consultant LazySmart Consulting [email_address]