4. For the 2nd season of this afternoon tea project, Lipton, this time, cooperate with video website, Youku, to create and share viral videos. http://lipton-icha.youku.com/video.main.play/XMTI1MjQ3MzIw http://lipton-icha.youku.com/video.main.play/XMTI1MjQ3NDQw http://lipton-icha.youku.com/video.main.play/XMTI1MjQ3NTE2 About the project
5. User Flow Media Touchpoints Seeing others received in real life Interact on Minisite Watch funny videos, create and upload your video online Send Tea to friends Send by email/MSN, encourage them to click here Sender Receiver Receive links in MSN from friends Interact on Minisite 1.Watch Videos & confirm to receive 2.Locate office building to receive Receive in office Send Tea to friends Turn to sender finally to spread more
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7. Learning: Devil is in Details Flash with sound effect in first screen to catch attention Easy Registration: Identify your account in Youku automatically. Easy Sharing: Generate Link so that can share this to friends though MSN,QQ. Map in site to locate your office building PK Mechanism to engage voting