This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."

1. Building Across the Social Web

2. What is the social web?

3. What is the social web?

14. Why should you care? Number of Years to Reach 50% Penetration of U.S. Households 1 Years 1. Sources: Electronic Industry Association; US Dept. of Commerce; Dataquest Years 2. Sources: Portio Research via Fortune Magazine/CN Nmoney.com Years to reach 150M users or units sold 2

15. Why should you care? Source: Compete.com 104M user difference 32M user difference Facebook vs. Yahoo & Google Growth And the growth is not going to just one player 10X Growth for Twitter in 1 Year! Twitter Growth

16. Why should you care? Source: comScore, Feb. 2009 % of each country’s internet population using social networks

33. Socialize your site: Registration Facebook Connect is, hands down, the most powerful way to get your audience to share your content. “ Facebook Connect is, hands down, the most powerful way to get your audience to share your content.” -Gregg Spiridellis, CEO at JibJab Media, Inside Facebook

34. Socialize your site: Registration

35. Socialize your site: Registration

36. Socialize your site: Registration

37. Socialize your site: Registration

38. Socialize your site: Registration

39. Socialize your site: Registration

41. Socialize your site: Comments

42. Socialize your site: Comments

43. Socialize your site: Comments Huffington Post Twitter Lists

45. Socialize your site: Share

46. Socialize your site: Share

47. Socialize your site: Share

49. Socialize your site: Friend activity

50. Socialize your site: Friend activity

51. Socialize your site: Friend activity

52. Socialize your site: Recent friend activity

53. Socialize your site: Recent friend activity “ Facebook referral traffic is up 48 percent since the launch—and the already-heavy volume of comments jumped to 2.2 million from 1.7 million in July. Fifteen percent of HuffPo comments now come from Facebook. In September, Facebook referrals accounted for 3.5 million visits, up 190 percent from June and 500 percent from January. Those numbers continue to build, according to HuffPo’s internal stats.”

54. Socialize your site: Social filtering

55. Socialize your site: Social filtering

56. Socialize your site: Social filtering Source: http://www.digitalvegetarian.com

58. Socialize your site: Create engaging experiences

59. Socialize your site: Create engaging experiences

60. Socialize your site: Create engaging experiences

61. Socialize your site: Create engaging experiences

62. Socialize your site: Create engaging experiences

63. Socialize your site: Create engaging experiences

64. Socialize your site: Create engaging experiences

65. Socialize your site: Create engaging experiences

76. Take your content to where the party’s at!

77. Take your content to where the party’s at!

78. Take your content to where the party’s at!

79. Take your content to where the party’s at!

80. Facebook Pages

81. Facebook Pages

82. Facebook Pages

83. Facebook Pages

84. Facebook Pages

85. Facebook Pages

86. Facebook Pages

87. Facebook Pages

88. Facebook Pages

90. Twitter

91. Twitter

92. Twitter

93. Twitter

94. Twitter

95. Twitter

96. Twitter

97. Twitter

98. Twitter