Mentions most key projects of IBG and their audience profile. The first version of the corporate portfolio presentation after we added Imoti.Net and Az-Jenata / Az-Deteto to the portfolio.

1. The right target audience
for your business goals online
1

2. Investor.BG AD is one of the leaders and the fastest growing*
companies on the Bulgarian internet market
1 700 000 unique users have visited the sites of Investor.BG AD
in June 2011**
Every second internet user in Bulgaria visits at least once in a
month one or more of the sites of the company
The portfolio of the company contains more than 20 web sites
After 11 years of experience in Bulgaria, the company has built
long-term relationships with clients and partners.
*CEE, FAST 50, Deloitte, 5th place in CEE, 1633% revenue growth for the period 2005-2009
**The numeric data in this presentation is based on Gemius research data for June 2011
2

3. The most competent source of
financial information
Analysis Business and financial news STOCK EXCHANGE Companies Communications
Style Forex Indices in real time Influential Quotes
Properties Reliable Most visited Financial forum CLUB INVESTOR
Monthly page views– 4 194 886
Monthly real users– 151 434
Audience - men: 57% women: 43%
Impressions - men: 81% women: 19%
25-34 age
45-54 age
27% 55+ age
18%
35-44 age 10%
15-24 age
26%
19%
3

4. The most read Bulgarian news site,
“seen” million times per month
News Audience Understandable Most read TV guide The weather
Copyright video content Art Business Hadron Collider Fun
Attractive WITH NO PRESERVATIVES Music Politics GUIDE
Monthly page views– 24 131 724
Monthly real users– 551 679
Audience - men: 52% women: 48%
Impressions - men: 58% women: 42%
25-34 age
45-54 age
26% 55+ age
15%
35-44 age 7%
15-24 age
23%
28%
4

5. Active and modern young woman,
curious and intelligent, in harmony with herself
Women Curious SEDUCTIVE beautiful
Relax YOUNG Modern Lifestyle Communication Healthy
Interior design INTELIGENT Sex live Stars Art
Monthly page views– 4 994 841
Monthly real users– 240 504
Audience - men: 38% women: 62%
Impressions - men: 23% women: 77%
25-34 age
45-54 age
26% 55+ age
14%
35-44 age 6%
15-24 age
21%
33%
5

6. Sport fans, fan-clubs and more
from the major news in sport
Football Transfers CHAMPION LEAGUE
Fan clubs Europa League Statistics Calendar TENIS
Volleyball Olympic games Tournaments Formula 1 Goals Forum
Monthly page views– 6 726 459
Monthly real users– 130 590
Audience - men: 69% women: 31%
Impressions - men: 79% women: 21%
25-34 age
45-54 age
26% 55+ age
12%
35-44 age 5%
15-24 age
20%
37%
6

7. Search results, sorted by people,
organized in over 2350 specialized topics
Catalogue Links to other sites Different topics
Organized External editors High CTR “Thin offers” 22 categories
VIP LINKS The weather TV Guide SEO
Monthly page views– 5 629 398
Monthly real users– 659 732
Audience - men: 48% women: 52%
Impressions - men: 52% women: 48%
25-34 age
45-54 age
26% 55+ age
15%
35-44 age 7%
15-24 age
24%
28%
7

8. The most popular site for new automobiles
and the most interesting news about them
Test-Drive Video CARS Design Technology
Industry Forum Comparison Men Comments Presentation
Interviews Auto maniacs Passion
Monthly page views– 1 511 397
Monthly real users– 102 231
Audience - men: 69% women: 31%
Impressions - men: 88% women: 12%
25-34 age
45-54 age
31% 55+ age
11%
35-44 age 4%
15-24 age
20%
34%
8

9. Guide and counsel before,
during, and after each trip
The biggest Tourism Hotels Planning
JOURNEY Destinations Dynamic Exotic Women RESERVATIONS
Cosmopolite Last Minute SEASONS
Monthly page views– 1 012 623
Monthly real users– 139 805
Audience - men: 41% women: 59%
Impressions - men: 37% women: 63%
25-34 age
45-54 age
24% 55+ age
17%
35-44 age 8%
15-24 age
26%
26%
9

10. The music category
of dnes.bg
New Music CONCERTS Bulgarian performers
Innovative Music events Alternative Deep Zone Project
VIDEO Chambao CORN Placebo AC/DC
Monthly page views– 337 306
Monthly real users– 73 504
Audience - men: 49% women: 51%
Impressions - men: 50% women: 50%
25-34 age
45-54 age
26% 55+ age
9%
35-44 age 3%
15-24 age
17%
45%
10

11. Place where young people
share emotions and get tips
Trust No “taboo” topics Cool Tips TEEN News Forum
RESPONSIBILE Psychologist Reading Education “Am I pregnant?”
Hidden Audience Party calendar Safe internet
Monthly page views– 5 833 651
Monthly real users– 403 166
Audience - men: 45% women: 55%
Impressions - men: 47% women: 53%
25-34 age
45-54 age
20% 55+ age
9%
35-44 age 3%
15-24 age
18%
49%
11

12. Dating site with possibility to target the advertising
by gender, age and location
Acquaintances Friends Dating MESSAGES
Notifications Spontaneity Fun Young Targeting
Gifts VIP Charts Games Chat
Monthly page views– 135 981 179
Monthly real users– 203 846
Audience - men: 57% women: 43%
Impressions - men: 68% women: 32%
25-34 age
45-54 age
23% 55+ age
9%
35-44 age 2%
15-24 age
16%
48%
12

13. The most visited blogging platform in Bulgaria
with active and influential audience
Independent information INFLUENTIAL 60000 bloggers
Sincerity 20000 AUTHORS MONTHLY Blog wave Opinion leaders Personal
Actuality Poetry Reaction BIGGEST Music Sport
Monthly page views– 5 288 666
Monthly real users– 512 192
Audience - men: 48% women: 52%
Impressions - men: 47% women: 53%
25-34 age
45-54 age
24% 55+ age
16%
35-44 age 7%
15-24 age
22%
31%
13

14. Fast uploading, sharing and organizing
of your photos by category
Photos SHARE High resolution CATEGORIES
Competitions Favorite authors Fast Seasonality 200 000 registered
170 000 000 photos Nature Wedding Babies Stars
Monthly page views– 16 733 394
Monthly real users– 342 638
Audience - men: 52% women: 48%
Impressions - men: 53% women: 47%
25-34 age
45-54 age
29% 55+ age
12%
35-44 age 4%
15-24 age
21%
35%
14

15. Job advertisements,
courses and other trainings
JOB Advertisement in other sites VIP adverts Fast
Newsletter – employers Newsletter – job-seekers Effective Courses
TRAINING Online organizer HR agencies
Monthly page views– 1 408 907
Monthly real users– 59 165
Audience - men: 50% women: 50%
Impressions - men: 54% women: 46%
25-34 age
45-54 age
28% 55+ age
16%
35-44 age 5%
15-24 age
27%
24%
15

16. Health portal with competent
and available information from leading physicians
Medical Physicians Quality Bio Control Symptoms Advice
PREVENTION Contextual Lifestyle Healthy
Medical cosmetics Forum Homeopathy Herbs Pregnancy Eco
Monthly page views– 1 916 684
Monthly real users– 263 167
Audience - men: 40% women: 60%
Impressions - men: 43% women: 57%
25-34 age
45-54 age
24% 55+ age
18%
35-44 age 8%
15-24 age
25%
25%
16

17. The site with the highest quality
listings Real Estates
Real Estates Agencies Offers Rent Construction
News Prices New buildings NEW CONSTRUCTION
SALE Advertisement Analysis TRENDS
Monthly page views– 2 700 000
Monthly real users– 80 625
Audience - men: 51% women: 49%
Impressions - men: 49% women: 51%
25-34 age
45-54 age
00% 55+ age
00%
35-44 age 00%
15-24 age
00%
00%
17

18. E-magazine for the contemporary
woman, wife and mother
Women CHILDREN Recipes Education Family
Cosmetics Fashion Intimate Health and beauty Flowers For Home
Women’s blogosphere Pregnancy Care
Monthly page views– 993 672
Monthly real users– 181 469
Audience - men: 34% women: 66%
Impressions - men: 25% women: 75%
25-34 age
45-54 age
25% 55+ age
15%
35-44 age 7%
15-24 age
25%
28%
18

19. Children’s portal for kids with their parents
Kids Education Learning
Games Fun Hobbies Fairy tales Lexicon Riddles Drawings
Songs Poetry 25% PARENTS 75% CHILDREN
Monthly page views– 290 667
Monthly real users– 33 938
Audience - men: 42% women: 58%
Impressions - men: 24% women: 66%
25-34 age
45-54 age
22% 55+ age
9%
35-44 age 9%
15-24 age
32%
28%
19