Presentation by Claire Boonstra at the Layar NEXT Event, June 18th 2010

1. The Community Creating the New Medium
Claire Boonstra, Co-founder

2. There is Layar content in every country of the World
© 2010, Layar B.V.

3. 1000

4. Milestone: 1000 layers published
1000 Published layers
Plan 2010
750
500
250
0 0 13 26 38 51
June 09 June 2010
© 2010, Layar B.V.

5. 3000
layers in progress
4000
active brands, agencies, developers

6. Layar Partner Network

7. Layar Partner Network (1): Europe
© 2010, Layar B.V.

8. LPN (2): Rest of World
You?
© 2010, Layar B.V.

9. © 2010, Layar B.V.

10. DnL Productions Inc.
In wireless mobile devices since 2001
Devt of embedded UI and Contents
8p Seoul; 6p Toronto
2D Design + 3D Animation + Devt

11. “KOREA ” is a portal layer.
POIs + Events + 3D Landmarks
Opened beta for public since May 4, 2010
24,000+ users and 3,000 hits per day

12. Why Layar?
Most popular AR browser
Developer friendly environment
Flexible Technology
3D space and 3D object

13. Medium-specific content:
immersive AR experiences

14. 3D webshops wherever your fans are
Layer developed by HPSC.fr
© 2010, Layar B.V.

15. Pianist enriching empty moments
Layer developed by SNDRV
& TABWorldmedia

16. Layer developed by
Winvolve & Hoppala

17. Virtual Public Art Project
Layer developedLayar B.V.
© 2010, by VPAP

18. © 2010, Layar B.V.

19. © 2010, Layar B.V.

20. © 2010, Layar B.V.

21. Washington Monument
© 2010, Layar B.V.

22. Do you want to take it home?
Click on the 3D model
© 2010, Layar B.V.

23. © 2010, Layar B.V.

24. Better understanding of context
More compelling experiences
Yeeehaa