This document discusses Layar, an augmented reality platform, and provides examples of how it can be used. It outlines that Layar allows developers to create location-based layers that overlay digital information on top of real-world views on mobile devices. Examples mentioned include historical recreations, interactive art installations, games, business promotions, and more. The document also shares statistics on Layar's adoption and ecosystem and provides resources for developers to build their own layers.

1. Layar & M-Football
Jan 21st, 2010

2. © 2009, Layar BV Confidential and Proprietory Photo: Marco Derk
Browse The World, http://layar.com

3. Claire Boonstra
Layar co-founder

4. Layar team!

5. Augmented
Reality

6. Our reality: an empty
canvas
http://www.flickr.com/photos/pmo/533680927/

7. http://www.flickr.com/photos/czy_584/42672745/

8. Location based
Marker based
(image recognition)

9. Location & direction
GPS / Cell-ID Compass Camera

10. Supported devices
Android iPhone 3G S Symbian
back soon
Q1 2010

11. Open
platform

12. Active Layar content
+50
creators
Austria
Belgium
Bosnia
1650+
Canada Bulgaria
United States France
Germany India
Mexico
Italy Singapore
Ireland Japan
Montenegro Korea
0
Macedonia
Venezuela
Netherlands
Brasil
Portugal
Argentina
Serbia
Chili
South Africa Australia
Spain New Zealand
Sweden
United Kingdom

13. Content developers
doing business
developing layers for themselves or 3rd parties

14. >320
layers
published worldwide

15. Some of the
brands on Layar
Truli Newb
a ury St
YP
Voo OSM
doo
Hotp Fest
Ideali ads Tim
sta Horto
n’s

16. Examples
of what can be done with Layar -
already now

17. http://en.nai.nl/exhibitions/sara Layer developed by NAi/ IN10 (Rotterdam)

18. “See what you can’t
see”

19. Re-
create
the
Amsterdam,
past
Damrak, 1942
Fictional example; various of such layers in development

20. Imagine:
Summer 2010,
Colosseum, Rome

21. ... and hear the lions
roar
Fictional example; various of such layers in development

23. Beatles Magical AR
tour
Layer developed by AugmentReality.co.uk

24. New art
Inside of a piece of
art inspired by
Mondrian
Layer developed by CMCDV (Germany)

25. 3D
objects
placed
above
your
head
Layers developed by Muzar.org (NL) and Winvolve (Canada)

26. Place Santa in someone’s
office
Webservice (PC)
Layer developed by Muzar (NL)

27. Stand here to take a Hermann and me in St Anton!
picture with Brought to you by Audi
Hermann Maier in
3D!
Fictional example

28. Special feature:
Automatic
Triggering
http://www.flickr.com/photos/gx9/274672095/

29. Seeda - Japanese
Rapper
launched new single though
Layar

30. music starts playing automatically
when reached pre-defined destination
Layer developed by SystemK (Japan)

31. Many possibilities for auto-
triggered actions:
Play audio
Play video
Show quiz question
Show 3D object
Show image
etc...

32. Special feature:
Point -
Point

33. Personali
zation &
closed
layers:
login
Layer developed by Masternaut

34. Experience
domes
teleport yourself
Fictional example; demo’d by Layar at PICNIC conference 09

35. Some ideas for
FIFA 2010

37. Place messages above the
sports field
Allez les Bleus!
London greets
I wanna see you!
mashed
potatoes :)
Fictional example

38. Soccer
player
treasure
hunt
find the entire
team & win gold
Layar demo developed by AugmentReality (UK)

39. Minigames
Challenges on
remarkable
locations
Layar demo developed by Triangle Studios (NL)

40. AR tour
guides &
pubfinders
Brought to you
by brand xyz

41. Program guides & live scores
Waiting line entertainment

42. All possible: right now.
with Layar version 3.0

43. Experiences!

44. Ecosystem
Animators
Storytellers Historians
Tech
developers Architects
Game designers Creative
Agencies
Artists
Educators
3D modelers Brands
Governments

45. Do it yourself?
http://dev.layar.com

46. Need help?
Check the Developer Catalog

47. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com

48. or use one of these
easy development
tools:

49. •PorPOIse by Jens de Smit
•Hoppala layerbuilder by Marc Rene
Gardeya
•LayarDotNet by Dylan Phillips
•Python: Django-Layar by James
Turk
•BuildAR by Rob Manson

51. You develop the
concepts
We facilitate
platform
ecosystem
tools

52. What’s your dream?

53. Thanks!
claire@layar.com
@claireboo
visit www.layar.com