The document discusses the learnings of Raimo van der Klein, the CEO and co-founder of Layar. It describes Layar as both an augmented reality app and a platform to democratize space by allowing users to see beyond advertisements and media spectacles. Some of Raimo's key learnings are to trust one's gut, find the organizational pulse, focus on one thing at a time, and value personal and team growth. The goal is to create an environment where people can break through ceilings and have safe learning experiences.

1. Some Personal Learnings
The Next Web - April 27th 2011
© 2011, Layar Confidential and Proprietory

2. Disclaimer
© 2011, Layar Confidential and Proprietory

3. Learnings are personal
© 2011, Layar Confidential and Proprietory

4. Who am I?
© 2011, Layar Confidential and Proprietory

5. Raimo van der Klein (1973)
Product Marketing Manager - Nokia Networks
Key Account Manager - Nokia Mobile Phones
Principal Innovation Manager - KPN Mobile Consumer
“ZZP’er” working on Mobile at NOS
Chairman/Co-founder Mobile Monday Amsterdam
Co-founder SPRXmobile
CEO/Co-founder Layar
“I can't move without a clear purpose. If you ask me to move, I naturally tend to ask why..”
© 2011, Layar Confidential and Proprietory

6. © 2011, Layar Confidential and Proprietory

7. What is Layar?
© 2011, Layar Confidential and Proprietory

8. Layar is many things.. to many people:
It's an app to impress your friends with
It's a platform to make money with through building layers for corporations
It's a nice collection of screenshots to use in articles.
It's the story of a couple of young entrepeneurs from the Netherlands
It's the company securing ridiculous amounts of venture capital
It's a company without a clear business model.
It's 1.5 million people using it every month
It's 6.000 developers
It's 57 people
© 2011, Layar Confidential and Proprietory

9. What is Layar for us?
© 2011, Layar Confidential and Proprietory

10. An opportunity to learn what AR is
A means to democratize Space
© 2011, Layar Confidential and Proprietory

11. We democratize Space
© 2011, Layar Confidential and Proprietory

12. Our relation with the objects around has changed the
last decades. Media, products, advertising, content..

13. The Spectacle
"In societies where modern conditions of production prevail, all of life
presents itself as an immense accumulation of spectacles. Everything
that was directly lived has moved away into a representation. "
— Guy Debord

14. We are blinded. Not able to see
through the “spectacle”.

15. An opportunity to learn what AR is
A means to democratize Space
© 2011, Layar Confidential and Proprietory

16. An opportunity to learn what AR is
A means to democratize Space
First Learning!
You can start without a purpose but with the
strong will to make something
© 2011, Layar Confidential and Proprietory

17. My Key Learnings
© 2011, Layar Confidential and Proprietory

18. Trust your gut!!
Observe, Listen and Feel
Don’t react to much on outside stimuli
Find quiet time
Don’t worry about not having arguments
Don’t ignore the things that don’t make sense
Use the people around you to help you clarify your feelings.
© 2011, Layar Confidential and Proprietory

19. Find your Pulse
Set the length and the height of your waves
Who is leading which phase?
Move like one organism
Make the phase where you are in explicit
Reduce the amount of departemental plans
© 2011, Layar Confidential and Proprietory

20. Focus!
Say no to most opportunities
Just do one thing
Don’t create large lists with actionpoints.
© 2011, Layar Confidential and Proprietory

21. Value personal growth
Grow as a team
Break through personal ceilings
Create a safe learning environment
Spend time on team positioning
Don’t be afraid to plan things that were forgotten
© 2011, Layar Confidential and Proprietory

22. Summary
Trust your gut
Find your Pulse
Focus!
Value personal growth
© 2011, Layar Confidential and Proprietory

23. Thank you!
raimo@layar.com
© 2011, Layar Confidential and Proprietory