Layar March 7th Webinar - Intro to AR and Interactive Print

1. Layar 101: An Introduction to
Augmented Reality and Interactive Print
Maarten Lens-FitzGerald, March 2013

2. Maarten Lens-FitzGerald
Co-founder
Olga Beza
Support Engineer

3. Today’s Setup
● 45 minute presentation
● Questions via “question box”
● The deck will be shared
● Part of Webinar Series

4. Other Events
www.layar.com/news/events

5. Agenda
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History
About Layar
Examples
Product Walk Through
Questions and Answers

6. A short history of Augmented Reality

7. 1968, Ivan Sutherland

8. 1992, Tom Caudell and David Mizell
coin the term "augmented reality"

9. 1984, The Terminator
movie introduces AR
to the masses

10. Today Augmented
Reality rides the
wave of
smartphone growth

11. How It Works
It starts with a brochure or other
type of visually rich surface with
a call to action to scan

12. How It Works
Hold the phone over the page
with the Layar app and scan

13. How It Works
The image is then analyzed

14. How It Works
The image fingerprint is looked
up in the “cloud” database

15. How It Works
After a match, digital media is
downloaded and placed on the
image
This is AUGMENTED REALITY

16. How It Works
Image Recognition
Augmented Reality for Content &
Interactivity
No special printing technology
No special codes

17. Better than QR-codes
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No ugly visual
Rich media like video and 3D
Update after publishing
Wow effect

18. The Future of Online is Offline
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Research Company Juniper says
AR is a 1 billion market opportunity.
The mobile platform is huge and
growing fast: 1.5B smart phones.
Research highlights what users do
on their phones today:
Big Data
Where they are / go (location)
What they ‘like’ (social),
What they do (big data & the cloud),
What they see (IR & AR) and scan (BLE,
beacons)
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The digital world is seeping into
reality and the future of Online is
Offline
Image Recognition &
Augmented Reality

19. About

20. http://youtu.be/ZR4eSmmPCxg

21. 10 million
Layar app downloads in the US
38 million worldwide
all on Android and iOS
74,000 marketeers & publishers
on the Layar Creator

22. Layar is used World Wide

23. About Layar
Founded in 2009
Backed by Intel Capital, Prime, Sunstone
30 people in Amsterdam, New York & Toronto

24. Layar Customers

25. Largest
10 million downloads in the US
38 worldwide
Easiest
Make a page interactive under a minute
Fixed price
$60 per image no matter size of print run or usage

26. Printers
Publishers
Retailers
Brands
Layar marries print to digital
Real Estate Agents
Marketeers
Educators
Travel Agents

27. A Growing Market
Image recognition and augmented reality were
the dominant activation vehicle with 60% market
share
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2013 saw a 246 % increase in the Top US magazines
using mobile activated print by editorial teams
Number of mobile experiences has risen to 13,088
pages in the Top US magazines - a 54.9% growth over
2012 in the US
Graphs and Numbers from 2013 market study by Nellymoser

28. CTR better than on the web

29. Why use Layar?
Amaze
Engage
Strengthen
Measure
Morale boost, Image upgrade

30. Examples

31. Exciting, Enticing & Relevant Content

32. MySwitzerland
Entice with a live webcam view

33. MySwitzerland
Show it all in 360

34. Glamour Magazine
Show the exclusive
video of the photo
shoot with Shakira

35. Volkskrant Weekend Magazine
Scan and hear the audio from the skits

36. Globe And Mail
Sponsored Winter Olympics special:
Editorial slide shows and more

37. Fill the Funnel

38. Shopping with Men’s Health

39. Porter: Style and Commerce

40. Scan and save: Seventeen

41. Page buttons
Unlock Deal
Get Coupon

42. Redbook: Scan and Shop

43. Actual Page
Product List
Buy

44. Others

45. Brochures

46. Billboards

47. Books, Real Estate

48. Covers
Scan to see
Grammy-winning
dancehall and
reggae artist Sean
Paul’s personal
message

49. Business, xmas cards & more

50. Product Walkthrough

51. The Layar App
Free iOS and Android
Works on phones & tablets
Shows 2D and 3D AR
Geo based & Interactive Print
Reads QR-Codes
Extend Content with Pop out and save

52. Choose one of 3 flavours
1. Do it yourself with the Layar Creator
2. Work with Layar Interactive Print Services
3. Work with a Layar Partner

53. DIY: The Layar Creator
Drag and drop
content creation
Enhance a page in
less than a minute

54. Drag and Drop Buttons
Basic
Media
Social
Advanced

55. Statistics

56. Interactive Print Best Practises

57. Activation
● Usage is directly tied to visual
activation.
● No call to action? No usage!

58. Layar Help Center Has You Covered

59. Layar Pricing

60. Layar Interactive Print Services
IDEATION &
PLANNING
REVIEWING &
ANALYZING
Inquiries:
sales@layar.com
PRODUCTION &
LAUNCH

61. Layar Partners
Work with one of the 60 Layar Partners. Find Yours at
www.layar.com/partners

62. Questions and Answers
www.layar.com/augmented-reality/get-started/

63. Why use Layar?
Amaze
Engage
Strengthen
Measure
Morale boost, Image upgrade

65. Maarten Lens-FitzGerald
Co-founder
THANKS
Olga Beza
Support Engineer