1. TIPS & TRICKS TO MAKE AN
AWESOME CAMPAIGN
Raimo van der Klein
© 2012, Layar B.V. STRICTLY Confidential and Proprietory

2. WE ARE THE PIONEERS OF INTERACTIVE PRINT
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3. INTERACTIVE PRINT
WE KNOW IT’S GOING TO BE BIG
BUT WHAT MAKES IT EFECTIVE?
© 2012, Layar B.V. STRICTLY Confidential and Proprietory

4. THREE PARTS:
- HOW DOES LAYAR WORK?
- TEAM
- TIPS FOR MAKING IMPACTFUL CAMPAIGNS
© 2012, Layar B.V. STRICTLY Confidential and Proprietory

5. HOW DOES LAYAR WORK?
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6. WHERE IS THIS?
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7. WHERE IS THIS?
© 2012, Layar B.V. STRICTLY Confidential and Proprietory

8. WHERE IS THIS?
© 2012, Layar B.V. STRICTLY Confidential and Proprietory

9. WHERE IS THIS?
© 2012, Layar B.V. STRICTLY Confidential and Proprietory

10. WHAT IS THIS?
© 2012, Layar B.V. STRICTLY Confidential and Proprietory

11. Ah!!! Page 54 of Volkskrant Magazine week 27
Does not look at color
Does not use the Layar icon to recognize
© 2012, Layar B.V. STRICTLY Confidential and Proprietory

12. IMPORTANT THINGS
AVOID BUTTONS ON TEXT OR “WHITE” SPACES
TEST, TEST, TEST BEFORE YOU PRINT
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13. TEAM
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14. THE TEAM
BASIC ADVANCED WOW!
YOU YOU YOU
DESIGNER
tekst
DESIGNER
VIDEO EDITOR
DEVELOPER
EDITOR(S)
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15. TIPS FOR MAKING IMPACTFUL CAMPAIGNS
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16. START WITH USING CUSTOM BUTTONS
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17. INFORM POTENTIAL
BUYERS ABOUT THIS
ENRICHED ISSUE
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18. PROVIDE INSTRUCTIONS & CALL TO ACTION
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19. EXPLAIN LAYAR IN
4 EASY STEPS
- Install
- Look for pages
- Tap to View
- Discover
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20. WOW THEM WITH A GREAT COVER
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21. GET PEOPLE IN WITH “WRONG REALITY”
HIDDEN REALITY REVEAL
LOCKED REALITY UNLOCK
INCOMPLETE REALITY COMPLETE
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22. REVEAL HIDDEN
MESSAGES
WITH LAYAR
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23. REVEAL
What you see with Layar Print Ad
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24. BACKGROUND IMAGES
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25. CROSS PROMOTE
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26. DISCOUNTS & EXCLUSIVE CONTENT
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27. BIGGEST TIP!
The biggest predictor of a succesful campaign with Layar is:
A STRONG CREATIVE CONCEPT
Integrating paper and digital into one experience
© 2012, Layar B.V. STRICTLY Confidential and Proprietory

28. THANK YOU
raimo@layar.com
@rhymo
© 2012, Layar B.V. STRICTLY Confidential and Proprietory