Claire's presentation at the Boards Summit Europe 2010 at the Beurs van Berlage in Amsterdam, on the 24th of March.

1. Claire Boonstra
Co-founder
March 24th 2010
© 2010, Layar
B.V.

2. About
Service launched in June 2009
Based in Amsterdam
32 people (internal and external, incl. part-time)
Funded by Sunstone Capital and Prime Technology Ventures
Available on Android and iPhone, Symbian to follow
© 2010, Layar
B.V.

3. What is Layar
© 2010, Layar
B.V.

4. Open platform
Everybody can create their
own Augmented Reality
experiences on Layar
© 2010, Layar
B.V.

5. 450+ layers
(1750+ in development)
© 2010, Layar
B.V.

6. 2500+ developers
70+ countries
© 2010, Layar
B.V.

7. Downloads
Cumulative nr of first launches
1 mio
W41 W43 W45 W47 W49 W51 W53 W2 W4 W6 W8 W10
© 2010, Layar
B.V.

8. Android versus iPhone
Spread of weekly first launches per device OS
100%
75%
iPhone
50% Android
25%
0%
Week 42 2009 Week 45 2009 Week 48 2009 Week 51 2009 Week 01 2010 Week 04 2010 Week 07 2010 Week 10 2010
© 2010, Layar
B.V.

9. Samsung:
Global pre-installation agreement
© 2010, Layar
B.V.

10. Augmented Reality is an
“Experience Medium”
not just a functional tool
© 2010, Layar
B.V.

11. See what you can’t see:
“Where is”: locators
Fun with Screenshots
This place in past/ future
Add stuff
Autotriggers
Games
© 2010, Layar
B.V.

12. See what you can’t see:
“Where is”: locators
Fun with Screenshots
This place in past/ future
Add stuff
Autotriggers
Games
© 2010, Layar
B.V.

13. Where can I vote
AugmentReality.co.uk
© 2010, Layar
B.V.

14. Where are the
theaters
Layer developed by Muzar (NL)
© 2010, Layar
B.V.

15. I’m hungry!
Layer developed by AugmentReality (UK) © 2010, Layar
B.V.

16. See what you can’t see:
“Where is”: locators
Fun with Screenshots
This place in past/ future
Add stuff
Autotriggers
Games
© 2010, Layar
B.V.

17. Catch of the day
Layer developed by AugmentReality © 2010, Layar
B.V.

18. Ronald’s having fun
Layer developed by Firehose © 2010, Layar
B.V.

19. Lotus Cosworth T127
Layer developed by AugmentReality © 2010, Layar
B.V.

20. Where did you see Avatar?
Layer developed by ElipseAD © 2010, Layar
B.V.

21. See what you can’t see:
“Where is”: locators
Fun with Screenshots
This place in past/ future
Add stuff
Autotriggers
Games
© 2010, Layar
B.V.

22. Buildings you can’t see (yet)
Layer developed by NAi/ IN10 © 2010, Layar
B.V.

23. Old Valetta (Malta)
Layer developed by Muzar © 2010, Layar
B.V.

24. See what you can’t see:
“Where is”: locators
Fun with Screenshots
This place in past/ future
Add stuff
Autotriggers
Games
© 2010, Layar
B.V.

25. Place 3D easter eggs
around the world
and leave
a message
for your friend
Happy easter!
Looking forward to see you again!
Layer developed by Hoppala © 2010, Layar
B.V.

26. Virtual Public Art Project
Layer developed by Superimpose/ VPAP © 2010, Layar
B.V.

27. Daily Cartoons
Layer developed by Firehose © 2010, Layar
B.V.

28. See what you can’t see:
“Where is”: locators
Fun with Screenshots
This place in past/ future
Add stuff
Autotriggers
Games
© 2010, Layar
B.V.

29. Album Launch
Layer developed by SystemK © 2010, Layar
B.V.

30. Music starts playing automatically
when reached pre-defined destination
Layer developed by SystemK © 2010, Layar
B.V.

31. Beatles Magical AR tour
© 2010, Layar
Layer developed by AugmentReality B.V.

32. See what you can’t see:
“Where is”: locators
Fun with Screenshots
This place in past/ future
Add stuff
Autotriggers
Games
© 2010, Layar
B.V.

33. Run around
and collect them all
Layer developed by John Sietsma
© 2010, Layar
B.V.

34. Healthy ecosystem
Layer developers:
making money
getting funded
hiring people
advertising their business
building businesses
© 2010, Layar
B.V.

35. Outdoor x Augmented
Reality
Developed by TAB Worldmedia
© 2010, Layar
B.V.

36. Your AR experience on
Layar?
© 2010, Layar
B.V.

37. Thank You
claire@layar.com
@claireboo
Background image:
http://www.flickr.com/photos/duskblackwolf/4253592649/
© 2010, Layar
B.V.