1. T HE F UTURE OF S OCIAL M EDIA
How can we improve the NSCS
virtual experience?

2. T HE R OLES OF S OCIAL M EDIA AT NSCS
Member Services
Public Relations
Marketing
Brand Promotion
Increasing Legitimacy
Loyalty-Building
Networking

3. A fully developed social media program
is a completely integrated
communications mechanism that
amplifies the impact of every function
within an organization by leveraging
the power of human networks via
social networking platforms. It is a
compliment to all other forms of
tactical communications, from
advertising to customer service to PR.
- Olivier Blanchard, Social Media ROI

4. S UCCESSES
In 2 years we’ve…
o ga i n e d o ve r 4 0 , 0 0 0 Fa c e b o o k L i ke s
o m o r e t h a n q u a d r u p l e d o u r n u m b e r o f Tw i t t e r
followers
o i n c r e a s e d Tw i t t e r i n t e r a c t i o n s f r o m n o n e t o o v e r 4 0 0
per month
o launched a blog that now receives over 10,000 views
a month
o created partnerships with 23 college blogs and
d e v e l o p e d a t e a m o f 6 2 w r i te rs
o s t a r t e d t h e S o c i a l M e d i a A m b a s s a d o r P r o g ra m
o i m p l e m e n t e d c o l l a b o ra t i o n a c r o s s t h e
organization, especially with
p ro g ra m s , s c h o l a rs h i ps , m a r ket i n g , a n d p a r t n e rs

5. W HAT ’ S NEXT ?
o W i n o ve r H o n o r S o u rc e c l i e nt s w i t h o u r
social media skills.
o E n ga ge co m m u n i t y co l l e ge st u d e nt s . G i ve
t h e m a p l a c e to ca l l t h e i r o w n .
o G e t i nvo l ve d i n h i g h s c h o o l co m m u n i t i e s to
p ro m o te E m e rg i n g S c h o l a rs a n d h ave t h o s e
c o l l e ge f re s h m e n wa i t i n g fo r t h e i r
i nv i tat i o n s .
o B u i l d a l u m n i a ff i n i t y a n d fo ste r
re l at i o n s h i p s .
o C o m m u n i t y o u t re a c h a n d P R fo r S c h o l a rs
Giving Back.
o P ro m o te , s u p p o r t , a n d ga i n s p o n s o rs fo r
S c h o l a r Ve nt u re s a n d S c h o l a r C o n .
o M e m b e r re c r u i t m e nt .

6. W ELL … HOW ?
Listen.
Engage.
Measure.
Time.
Team.
Tools.

7. T O L ISTEN
B E AT T E N T I V E . T A K E N OT E O F. G I V E AT T E N T I O N
TO . E AV ES D RO P.

8. I t ’s n o t j u st a b o u t l i ste n i n g .
I t ’s a l s o a b o u t p ro v i d i n g t h e r i g ht
re s p o n s e s w h e n a p p ro p r i a te .
A n d t ra c k i n g co m p e t i t i o n .
A n d ke e p i n g u p w i t h n e w te c h n o l o g i e s .
A n d o b s e r v i n g w h a t c o l l e ge st u d e nt s a re
ta l k i n g a b o u t .

9. W H AT ’ S T H E N E X T B I G T H I N G A N D H OW C A N W E U S E I T ?

10. T O E NGAGE
I N VO LV E . T A K E PA RT. D R AW I N TO C O N V E RSAT I O N .
A DVA N C E M I S S I O N . I M PAC T B E H AV I O R .
S T R E N GT H E N C O M M U N I T Y.

11. 186 people shared this
p i c t u r e o n Fa c e b o o k . T h a t
means this picture, that was
originally posted by
NSCS, showed up in the
fe e d o f e v e r y p e r s o n w h o
i s Fa c e b o o k f r i e n d s w i t h
the 86 people who shared
it. Imagine if this picture
represented…
a n H o n o r S o u r c e p a r t n e r.
a scholarship.
alumni donations.
Scholars Giving Back or
National March to College
D a y.

12. T O M EASURE
T H E K E Y TO A S S ES S I N G I M PAC T, R EAC H , A N D
I N F LU E N C E . W H E N W E K N OW W H AT WO R KS , W E
C A N D O I T AG A I N .

14. A social media program can provide
organizations with detailed , virtually
instant feedback from customers
and valuable market intelligence.
Used in conjunction with specialized
monitoring , measurement and
analysis tools , it can amplify not
only activities, but the acquisition
and analysis of valuable data, from
consumer insights to the calculation
of ROI.
– Olivier Blanchard, Social Media ROI

15. T HE N ECESSITIES
T I M E . T EA M . T O O L S .

16. T HE T RUTH OF T IME
Social media never sleeps.
A social media team needs to
be available 24 x 7 x 365.

17. THE TIME IT REALLY TAKES
Through research, combined with personal assessment
we’ve determined that this is the average amount of time
spent on some of our most important tasks…
o Promoting partners -- 2 hours per day
o Responding to customer service issues -- 3 hours per
day
o Editing blog posts -- 45 minutes per post
o Scheduling blog posts -- 3-4 hours per week
o Creating and scheduling engaging tweets -- 2-3 hours
per day
o Monitoring, responding to, and sharing
articles, comments, tweets, and posts [both positive
and negative] -- 3 hours per day
o Writing and sharing engaging content for Facebook and
Google+ -- 2 hours per day
o Checking analytics and forming reports -- 3-5 hours per
week
T O TA L - - 8 5 h o u r s p e r w e e k

18. THE SOCIAL MEDIA TEAM
LISTENING AND RESPONDING.
CREATING CONTENT.
TRACKING AND ANALYZING METRICS.
KEEPING AN EYE ON THE COMPETITION.

19. W HAT CAN A SOLID SOCIAL MEDIA TEAM DO ?
A f u l l y d e v e l o p e d s o c i a l m e d i a p ro g ra m
c a n , fo r exa m p l e , p ro te c t a b ra n d i n a t i m e
o f c r i s i s , a l e r t a n o rga n i za t i o n ’s d e c i s i o n
m a ke rs to n e w t re n d s i n co n s u m e r i n t e re st
a n d s e n t i m e n t , i n f l u e n c e h u n d re d s o f
t h o u s a n d s o f co n s u m e rs to p re fe r o n e
b ra n d o r p ro d u c t o v e r a n o t h e r, a n d h e l p
t e n s o f m i l l i o n s o f co n s u m e rs d i s c o v e r a
c o m p a ny, o rga n i za t i o n , o r p ro d u c t a t a
f ra c t i o n o f t h e co st o f o t h e r “ t ra d i t i o n a l ”
media.
– Olivier Blanchard, Social Media ROI

20. T HE S OCIAL M EDIA T EAM
MARKETING
SENIOR O UTREACH
& PR
M ANAGER,
SOCIAL M EDIA
ONLINE
CONTENT
PROGRAMS COMMUNITY
WRITER R ECRUITMENT
M ANAGER
PARTNERSHIPS M EMBER
E NGAGEMENT
M EMBER
A N A LY S T RELATIONS
HONOR
FUNDRAISING
S OURCE

21. A great community manager and
content producer are both key
to the success of a social media
manager ’s execution of strategy.
- Jon Grubbs, VMware

22. T HE T OOLS
On average, companies spend 10 to
15 percent of their marketing
budget on social media.
- J a y B a e r, T h e N o w R e v o l u t i o n

23. M EASURING AND M ONITORING S OFTWARE
Radian6, Sysomos , HootSuite
$ 1 , 0 0 0 - $ 1 , 5 0 0 p e r m o nt h
HubSpot , Buddy Media, Gizmodo
$1,500 - $2,000
EdgeRank , Buffer, SocialOomph
$ 3 0 - $ 6 0 p e r m o nt h

24. W h a t s o c i a l m e d i a d o e s i s t h i s : I t ta ke s
yo u r b a s i c w o rd - o f - m o u t h p ro c e s s a n d
m u l t i p l i e s b o t h i t s velocity a n d i t s
reach .
C o m p a re t h e co st o f re a c h i n g one million
p e o p l e j u st o n c e t h ro u g h t ra d i t i o n a l
( b o u g h t ) m e d i a c h a n n e l s to t h e c o st o f
to u c h i n g o n e m i l l i o n p e o p l e o n c e t h ro u g h
s o c i a l m e d i a ( e a r n e d ) c h a n n e l s , w h e re t h e
p u b l i c s p re a d s yo u r co n te n t a n d m e s s a g e
fo r f re e b e ca u s e t h e y want to a n d b e c a u s e
t h e y can .
- Olivier Blanchard, Social Media ROI

25. T RUST Y OUR C RAZY I DEAS
Some day, half of the recruitment budget will
go to social media.
B u t , l e t ’s b e r e a l i s t i c …
R i g h t n o w, w e s p e n d 1 1 0 h o u rs p e r we e k .
To t r u l y s u p p o r t a n d d o j u st i c e t o a l l o f o u r
p r o g r a m s a n d o p p o r t u n i t i e s a n d ge n e rate
re ve n u e a n d b ra n d awa re n e s s , w e n e e d t o b e
s p e n d i n g 2 2 0 h o u rs p e r we e k . A n d w e n e e d
your help to get us there.