on marketing subject we have to do presentation. we are provided a task to create an organitation and we have to do marketing of that organzation.

1. Presentation on Marketing Plan
Group member
Anjana Pandey
Anup Paudel
Bikash Khanal
Dikshya Sharma
Laxmi Karki
Samipa Dahal

2. Tourism Industry

3. -Travelling is one of the best ways to relieve stress,
broaden cultural horizons and enjoy the fruits of our
labour.
- Tourism Industry’s well-being affects 200m people,
who are employed directly or in subsidiary industries in
virtually every country across the globe.
- Tourism is the largest service industry in Nepal, with a
contribution of around 2% to the national GDP and
3.7% of the total employment in Nepal. Nepal
witnesses more than around 7 lakh annual foreign
tourist arrivals and 2 lakh domestic tourism visits. The
tourism industry in Nepal generated about US$ around
3.5 million in 2012. The Ministry of Tourism is the nodal
agency for the development and promotion of tourism
in Nepal and maintains the “Naturally Nepal, Once is
not enough" campaign 2013.

4. Tourism and recreation have grown
exponentially over the past decades. They bring
income and jobs, increased understanding of
other cultures, preservation of cultural heritage
and investments in infrastructure.
Tourism and recreation are steadily becoming
two of the most important social and economic
activities . The reasons for this growth are
substantially improved road networks, more
disposable cash for holidays, cheaper travel and
lower accommodation costs.

5. Introduction about Organization
Fun Holiday Adventure Pvt Ltd
Bhotekoshi

6. Introduction of organization
We are running a Hotel through which we are
offering our customer with various kinds of
lodging, fooding, entertainment and various
adventurous sports by taking them to the
adventurous places and making them feel
delighted.

7. Why us?
•We believe that your vacation is the most important part of your
life, the time when you recuperate your body and mind from the
stress of work
•We understand that you are looking for ways to take your mind
away from everyday activities and relax with something different
•We are here to help you to fulfil your dream and make your
holiday unforgettable

8. Major attractions
• Beaches -

9. Major attractions (contd.)

10. Mission Statement
• To be Number one tourism business brand in
service sector.

11. Objective of the Business
•
•
•
•
To promote the tourism sector.
To focus on tourism adventure.
To provide qualitative services to tourists.
To promote Nepalese culture among foreign
tourist.
• To serve every tourist from every corner of the
world.
• Paying attention to each and every individual
tourist.

12. Classifying Tourists
There are many different types of tourists, which can be classified in a
number of ways:
By Product
Mass Tourism
Package tour
Alternative Tourism
Ecotourism
By nature of the activity:
Active
Adventure tourism
Golf
Ecotourism
Passive
Sightseeing
Beach holiday
Cruise

13. Duration of trip and distance travelled
Day trip
Local
Weekend break
National
By purpose
* Culture (ethnic)
* History, heritage
* Nature-based (eco-) tourism
* Farm-based, rural tourism
* Personal development, health
* Visit friends, family
* Social status (to brag!)
* Recreation
Annual holiday
International

14. By age/socio-economic group
Backpackers
SINKS
Early Nesters
Youth
Backpackers: 18-24 years, no children. Attracted to adventurous activity. Consider
themselves travellers not tourists. Generally well-educated. Cost conscious.
SINKS: Single Income No Kids.
Younger people, between 25 and 35 years of age, no children, affluent.
Empty Nesters: Parents whose children have flown the family nest. Between 45 and 55
of age, well educated, high disposable income.
Youths: Between 18 and 25 of age, not well-educated, low disposable income, are used
to travelling, (have learned it during the upbringing) and know how to indulge 'the good
life'.

15. Core and Supplementary Services
Core Services – central problem solving benefit
that customer seek
e.g. Bed and breakfasts (B&Bs), restaurants,
hotels, lodges, tour guide , adventurous
activities.
Supplementary Services – supplement the
product, enhance the value and appeal,
differentiate and position, premium priced
e.g. laundry and cleaning services, security
services, a room with a natural view,
best transportion service, health clubs

16. SWOT ANALYSIS

17. Strengths
• Best branded equipments and all for the
infrastructures required for the adventure
• Our main focus are our customer and their
customer.
• Our employees are fully trained and skilled
• Providing service at low cost

18. Weakness
• Poor management can lead to exit from
competitive market
• Lack of HRD and quality services
• Lack of Aggressive Marketing
• Over Crowding of Tourist in limited areas
• Unhealthy competition
• Unreliable National Carrier

19. Opportunity
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•
•
Unlimited natural resources
Beautiful sight seeing location
Rich on bio-diversity
Increasing Investment in tourism sector
Advancement of Technologies

20. Threat
•
•
•
•
•
•
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Political situation
Competitors
Emerging Neighboring Markets
Destruction of cultural values
Pollution
Westernization
Aggressive Marketing Budgets
Destination
of
other

21. Market Segmentation
• In the domestic tourism market the following
segments may be involved:
• General business tourism
• Long holidays
• Activity holidays
• Group holidays

22. Marketing Mix
The marketing strategy, or mix, should be viewed as a package of offerings designed to
attract and serve the customer or visitor. Recreation and tourism businesses and
communities should develop both external and internal marketing mixes for different
target markets.
External Mix
The external marketing mix includes product/service,
price, place/location, and promotion.
Internal Mix
The success of internal marketing is dependent on
creating an atmosphere in which employees desire to give
good service and sell the business/community to visitors.

23. Elements of the Marketing Mix
Product or service
• Quality
• Value
• Lifecycle
• Perishability
• Differentiation
• Niche

24. Place
-Channels
-Coverage
-Assortments
-Locations
-Inventory
-Transport

25. Pricing
Price is one of the most important and visible
elements of the marketing mix. When setting
prices it is important to take into consideration all
of the following:
-Seasonality
-Strategies
-Competitor analysis
-Loss leadership
-Skimming

26. TOURISM PROMOTION
Promotion
Promotion: Persuasive communication designed to send marketing-
related messages to a selected target market, such as air travel,
hotel accommodations, restaurant meals, or tour packages.
Focused on changing the
behaviour of the consumer
Awareness
Knowledge
Liking
Preference
Buyer readiness states
Conviction
Purchase
Purchase

27. Internal Mix
As stated, marketing services such as recreation and tourism differ from marketing
tangible products. Recreation and tourism businesses must direct as much attention at
marketing to customers on site as they do to attracting them. In this respect, internal
marketing is important because dissatisfied customers can effectively cancel out an
otherwise effective marketing strategy.
The success of internal marketing is dependent on creating an atmosphere in which
employees desire to give good service and sell the business/community to visitors.
to create such an atmosphere requires the following four important elements:
(1) Hospitality and Guest Relations
(2) Quality Control
(3) Personal Selling
(4) Employee Morale

28. Pricing

29. • Cost based pricing
This takes the cost of rendering any service and
adds an amount that we need to make a profit.
This is usually expressed as a percentage of the
cost.
Cost-based pricing ignores our image and
market positioning. And hidden costs are easily
forgotten, so our true profit per sale is often
lower than we realise.

30. • Value based pricing
This focuses on the price we believe customers are
willing to pay, based on the benefits our business
offers us.
Value-based pricing depends on the strength of the
benefits we can prove our offer to customers.
If we have clearly-defined benefits that give us an
advantage over our competitors, we can charge
according to the value of our offer customers. While
this approach can prove very profitable, it can
alienate potential customers who are driven only by
price and can also draw in new competitors

31. • Competition based pricing
Competition based pricing is a price set by a
company for a product to compete with
another company's pricing. We will do
promotion of our product and establish
product differentiation of our product in the
mind of consumers. Among three strategy:
lower pricing position strategy, higher pricing
strategy and parity pricing strategy, we are
going to use parity pricing strategy under
which going rate pricing strategy , target
pricing strategy are used.

32. Promotion strategy
Promotion strategy involves
both traditional and
innovative methods

33. Online and Video Promotions .
Organize dance and music festival
Marketing Brochures in flight .
Free Mobile application for
Tourist eg. Maps
• Social Networking marketing
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34.  ACCOMODATION
 Tent house
 Ayurveda Centre
 Nepali food
 TRANSPORT
 Tourist buses are available
 Taxi available on rent

35. Thank you