http://www.squidoo.com/breakthrough-advertising The Robert Collier Letter Book review takes a look at a famous copywriting book that is much copied and pirated.Robert Colliers direct marketing letters sold millions of dollars of products and Robert Collier was regarded as a true genius of the direct response letter

2. IF YOU ARE GOING TO BUY THE ROBERT
COLLIER LETTER BOOK
There are many pirated copies of this book on the internet
The family of Robert Collier are anxious to preserve the brilliance of his
copywriting ideas

3. ROBERT COLLIER 6 STEP PLAN FOR GREAT
DIRECT SALES LETTERS
Step 1: The opening-you MUST get the readers attention

4. ROBERT COLLIER COPYWRITER
Step 2: Explanation/description-you must put a picture of the benefits of
your product in your readers mind

5. ROBERT COLLIER COPYWRITING
Step 3: Offer the “reason why” what you are proposing will solve your
readers’ problems

6. ROBERT COLLIER COPYWRITING
Step 4: Prove your claims…and guarantee them

7. ROBERT COLLIER LETTER BOOK REVIEW
Step 5: The Snapper-tell your reader what will happen if he does not act
NOW

8. ROBERT COLLIER COPYWRITING REVIEW
Step 6: The Close-tell the reader what he has to do no, how to do it, and
make it EASY for him

9. COPYWRITING CLASSICS
Compare copywriting classics from Eugene Schwartz, Claude
Hopkins, Robert Collier, John Caples, David Oglivy and more at..
http://www.squidoo.com/breakthrough-advertising