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Cycle Country's New Lawn & Garden Products Gain Global Exposure Directly Through World's Foremost Outdoor Outfitter, Cabela's
1. Cycle Country's New Lawn & Garden Products Gain Global
Exposure Directly Through World's Foremost Outdoor
Outfitter, Cabela's
MILFORD, Iowa--(BUSINESS WIRE)--April 22, 2003--Cycle Country Accessories Corp.
(OTCBB:CYCY), an industry leader for more than 20-years in developing and manufacturing custom-
fitting accessories for the all-terrain vehicle (ATV), is pleased to announce that Cabela's, the world's
foremost outfitter of outdoor gear and equipment is now offering the complete Weekend Warrior
lawn & garden equipment product line. Weekend Warrior, Inc., a wholly owned subsidiary of Cycle
Country, produces heavy-duty equipment attachments, which are manufactured for garden tractors
and custom-fit most utility vehicles within the lawn & garden industry.
This represents an important step in keeping with the Company's initiative to quickly establish a
solid position within this lucrative market. In less than 12-months, Cycle Country has garnished a
formidable presence in the lawn & garden industry. The acquisition of Weekend Warrior in June
2002 coupled with the Company's on-going lawn & garden product development success have lead
to several valuable relationships and product sales outlets with worldwide industry leaders.
Today, Cycle Country manufactures an expanding number of accessories for John Deere's popular
line of Gator utility vehicles along with several heavy-duty implements and accessories for John
Deere's lawn & garden tractors. In addition to manufacturing lawn & garden equipment for several
other OEM's as well, the Company recently began offering their Weekend Warrior brand name
garden equipment attachments to their vast distribution network throughout North America and
several foreign countries. Now, Cycle Country is able to offer the Weekend Warrior lawn & garden
equipment products through Cabela's, the largest mail order, retail and Internet outdoor outfitter in
the world.
Mr. Ken Horner, Director of Marketing for parent company Cycle Country, stated: "Securing
Weekend Warrior product exposure through Cabela's represents a milestone event for elevating our
lawn & garden marketing success. Cabela's unquestionable leadership position and highly respected
product offerings certainly bodes well for establishing greater sales of our expanding line of
Weekend Warrior quality lawn & garden equipment products."
Cabela's (http://www.cabelas.com) is a privately held company employing over 5,000 people
nationwide. Their world headquarters is located in Sidney, Nebraska along with a 250,000 square
foot state-of-the-art operations facility. Since 1961, the Company has grown to be the #1 outdoor
outfitter in the world. In addition to being the foremost outfitter of hunting, fishing and outdoor
gear, Cabela's is the most diversified leader in the outdoor equipment business. The Company's
retail division operates sizable stores in Kansas, Michigan, Minnesota, Nebraska, Pennsylvania (late
2003), South Dakota, Wisconsin and a West Virginia store slated to open in 2004 along with the
Company's fourth distribution facility in the United States.
The foundation of Cabela's success has been their world-famous catalogs. The Company produces
more than 30 separate catalogs each year and mails in excess of 90 million to all 50 states and 125
countries annually with subscriptions increasing consistently year over year. Cabela's recently
mailed their comprehensive "2003 Spring Catalog" featuring the complete Weekend Warrior lawn &
garden product line.
2. Cabela's is experiencing exceptional growth within their Internet operations division since going live
with their e-commerce web site http://www.cabelas.com in 1998. In other noteworthy developments,
Cabela's chartered the World's Foremost Bank, N.A. in 2001. The bank is also headquartered in
Sidney, NE with additional operations in Lincoln, Nebraska to provide co-branded credit card
support, customer service, risk management and payment processing exclusively for Cabela's Visa
cardholders.
Although many accolades have been bestowed to Cabela's over their 40-year history, the Company's
more recent awards include: ShotBusiness magazine's "2002 Retailer of the Year;" Sporting Goods
Business magazine's "2002 Specialty Retailer of the Year" and BizRate.com "2001 Circle of
Excellence Award" for outstanding web site performance over the holiday season. Also in 2001,
Catalog Age magazine ranked Cabela's Catalog as the 5th most popular catalog, just behind direct-
mail giants J.C. Penney and Sears. Recognizing superb organizational management and employee
satisfaction can be attributed to Forbes magazine (Jan. 2000 issue) listing Cabela's as one of the
"Top 100 Companies To Work For."
About Cycle Country Accessories Corp.
Cycle Country, http://www.cyclecountry.com, with over 50% of the worldwide market in several
product categories, is an industry leader in the design, engineering and manufacturing of custom-
fitting accessories for the utility all-terrain vehicle (ATV). Since 1981, Cycle Country has developed
an extensive line of branded utility ATV equipment products along with an expanding line of
recreational ATV accessories. The Company's products custom fit virtually every ATV make on the
market and are distributed to essentially all 8,000 plus ATV and motorcycle dealers in North
America.
Cycle Country has 19 international distributors that sell their products in 35 countries throughout
Asia, Europe, Central and South America. Additionally, then Company dominates the golf car wheel
cover market by manufacturing approximately 90% of all wheel covers sold to OEM's worldwide. The
Company sells premium oil filters for motorcycles and ATVs throughout the U.S. under the brand
name Perf-form Products. They also manufacture heavy-duty equipment attachments for garden
tractors, ATVs and other utility vehicles within the Lawn & Garden industry under the brand name
Weekend Warrior. Cycle Country has "Preferred Manufacturing Vendor" status with John Deere and
manufactures numerous garden equipment products for their utility vehicles.
For the latest SEC filings or past news releases, go to the company's website at
http://www.cyclecountry.com and click on the Investor Relations heading. Please direct any financial
questions to Scott Gibson at Heritage First Capital & Equity Research Group by calling
407.444.5959 or via e-mail to CYCY@heritagefirstcapital.com. Cycle Country Accessories Corp's
Corporate Offices: 2188 Hwy. 86 Milford, Iowa 51351 800.841.2222.
This press release does not constitute an offer to sell or the solicitation of any offer to buy any
securities green lawn of Cycle Country Accessories Corporation, nor shall there be any sale of any
such security in any state in which such offer, solicitation or sale would be unlawful prior to the
registration or qualification under the securities laws of any such state. Forward looking statements:
This press release and other statements by Cycle Country may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act with respect to the outlook for
earnings and revenues, other future financial or business performance, strategies and expectations.
Forward-looking statements are typically identified by words or phrases such as "believe," "expect,"
"estimate," "potential," or future/conditional verbs such as "will," "should" and "could."