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A Little Bird Told Me: Social
Media and Academic Identity(s)
               Chris Ashford
         Reader in Law and Society
        Faculty of Business and Law
            @lawandsexuality
Jorn Barger, ‘weblog’ in 1997
Peter Merholz – ‘blog’ 1999
Twitter - 2006


∗ Evan Williams, Biz Stone – Pyra Labs
The Culture Shift


∗   Arab Spring
∗   The Stephen Fry Twitter Phenomenon
∗   Blur – single launch
∗   Rio 2012 – 1992

∗ In excess of 500 million users by April 2012
What the devil is this befuddling tool
           of wonder?


 ∗   140 characters – ‘tweets’
 ∗   On your desktop or mobile device
 ∗   Integrated – e.g. iPad
 ∗   ‘Friends’ and ‘Followers’

 ∗ Sharing information
 ∗ Social
Twitter Mechanics


∗   Mention
∗   Favourite
∗   Direct Messages (DM)
∗   The Hashtag #
∗   Follow Friday #ff
∗   RT - Retweet
∗   HT - HatTip
Platforms


∗   Twitter https://twitter.com/
∗   Echofon http://www.echofon.com/
∗   Tweetdeck http://www.tweetdeck.com/
∗   Tweetdeck (yellow)
    http://theultralinx.com/2012/03/old-tweetdeck-download.html

∗ Tweetbot http://tapbots.com/software/tweetbot/
∗ Hootsuite http://hootsuite.com/
Using Twitter: Professional
Using Twitter: Audience & Clarity
Using Twitter: Personality
Using Twitter: Engagement &
           Impact
Using Twitter: Beyond the
        Lecture
Using Twitter: Be Social!
Acceptability


∗   What am I saying?
∗   To whom am I saying it?
∗   What about student usage?
∗   Private Vs Public speech
∗   The Law – ‘flaming’ – Twitter Joke Trial
Twitter Joke Trial


∗ Paul Chambers
∗ Crap! Robin Hood Airport is closed. You’ve got a week
  and a bit to get your shit together, otherwise I’m
  blowing the airport sky high!!
The Communications Act 2003


∗ A person is guilty of an offence if he—
∗ (a)     sends by means of a public electronic
  communications network a message or other matter
  that is grossly offensive or of an indecent, obscene or
  menacing character; or
∗ (b)     causes any such message or matter to be so
  sent.
Status


∗   Who am I?
∗   Teacher?
∗   Researcher?
∗   Husband? Wife? Civil Partner?
∗   Manager? Celebrity? Politician? Academic?
∗   Breaking out of the Academy?
∗   Challenging ‘professionalisation’ of academia?
What are the boundaries?


∗   Identity
∗   Authenticity?
∗   Goffman – ‘performance’ of identity
∗   Cownie – application to the Law Teacher

∗ @uoslec2012

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A Little Bird Told Me: Social Media and Academic Identity(s)

  • 1. A Little Bird Told Me: Social Media and Academic Identity(s) Chris Ashford Reader in Law and Society Faculty of Business and Law @lawandsexuality
  • 3. Peter Merholz – ‘blog’ 1999
  • 4. Twitter - 2006 ∗ Evan Williams, Biz Stone – Pyra Labs
  • 5. The Culture Shift ∗ Arab Spring ∗ The Stephen Fry Twitter Phenomenon ∗ Blur – single launch ∗ Rio 2012 – 1992 ∗ In excess of 500 million users by April 2012
  • 6. What the devil is this befuddling tool of wonder? ∗ 140 characters – ‘tweets’ ∗ On your desktop or mobile device ∗ Integrated – e.g. iPad ∗ ‘Friends’ and ‘Followers’ ∗ Sharing information ∗ Social
  • 7. Twitter Mechanics ∗ Mention ∗ Favourite ∗ Direct Messages (DM) ∗ The Hashtag # ∗ Follow Friday #ff ∗ RT - Retweet ∗ HT - HatTip
  • 8. Platforms ∗ Twitter https://twitter.com/ ∗ Echofon http://www.echofon.com/ ∗ Tweetdeck http://www.tweetdeck.com/ ∗ Tweetdeck (yellow) http://theultralinx.com/2012/03/old-tweetdeck-download.html ∗ Tweetbot http://tapbots.com/software/tweetbot/ ∗ Hootsuite http://hootsuite.com/
  • 13. Using Twitter: Beyond the Lecture
  • 14. Using Twitter: Be Social!
  • 15. Acceptability ∗ What am I saying? ∗ To whom am I saying it? ∗ What about student usage? ∗ Private Vs Public speech ∗ The Law – ‘flaming’ – Twitter Joke Trial
  • 16. Twitter Joke Trial ∗ Paul Chambers ∗ Crap! Robin Hood Airport is closed. You’ve got a week and a bit to get your shit together, otherwise I’m blowing the airport sky high!!
  • 17. The Communications Act 2003 ∗ A person is guilty of an offence if he— ∗ (a) sends by means of a public electronic communications network a message or other matter that is grossly offensive or of an indecent, obscene or menacing character; or ∗ (b) causes any such message or matter to be so sent.
  • 18. Status ∗ Who am I? ∗ Teacher? ∗ Researcher? ∗ Husband? Wife? Civil Partner? ∗ Manager? Celebrity? Politician? Academic? ∗ Breaking out of the Academy? ∗ Challenging ‘professionalisation’ of academia?
  • 19. What are the boundaries? ∗ Identity ∗ Authenticity? ∗ Goffman – ‘performance’ of identity ∗ Cownie – application to the Law Teacher ∗ @uoslec2012