An overview of the potential of Big Data and Graph-based web analysis for HR departments, including a list of use cases.

1. BIG
DATA
for
HR
“It’sallaboutamplification.”

4. THE LIBRARY OF
ALEXANDRIA
IS THE FIRST
BIG DATA
INFRASTRUCTURE
IN THE WORLD
HISTORY.

5. Data is not new. Big is not new.
Galileo Galilei, On Saturn.
The first and most
beautiful data
visualization on
earth.

6. “The best statistical graphic ever drawn”, Edward Tufte.
The first and most
beautiful data
visualization on
earth.
Data is not new. Big is not new.

7. The new in Big Data is…

8. Fact. We entered a data-driven society.
We entered the age of information. Human
information is growing three times faster than
structured, corporate data. We can’t ignore
them both anymore.
All decisions will soon be made
out of data.
WE SWITCH FROM “GUESS” TO “KNOW”.
>
Huge opportunities are
missed. Swan Insights
helps organizations take
the most of external
data, delivering strategic
insights as the fuel for
decision-making and
targeted actions.
However, tons of data
are still under-exploited. Today,
companies can’t ignore
those facts to ensure their
business sustainability and
competitiveness.

9. A couple of figures.
$600 buys you a disk drive that can
store all of the world’s music
7 billion mobile phones in
use in 2012
40 billion pieces of content shared
on Facebook every month
Source: McKinsey

10. A couple of figures.
0
2
4
6
8
10
12
2013 2014 2015 2016 2017 2018 2019 20
Data Growth
IT Spending
Source: McKinsey

11. Big Data Use Cases.
Source: SAP 2013

12. Workforce Science.
“Work Force Science is absolutely the way
forward. Most companies have been
flying completely blind.”
Peter Cappelli
Director of the Center for Human Resources at the Wharton School of the University
of Pennsylvania

13. Workforce Science.
Corporate e-mail
Graph

14. Data-driven Office.

15. The Graph. A New Paradigm.

16. Three disregarded new rules.
When you hire an individual, you
potentially hire his whole social
network along with him.
When you fire an individual, you
potentially fire his whole social
network along with him.
When an individual works for you,
his whole social network can work
for you, too. For good, of for bad.

17. HOW DO WE DO THAT
CM Tools are here
INSIDE
VIEW
OUTSIDE
VIEW
PAST
FUTURE
Corporate Cockpits
Standard B.I.
Historical Social
Data Analysis
Analytics
Machine-learning
Algorithms
Prediction
Social Web Data
Open Data
Machine-learning
Algorithms
Corporate Data

18. My LinkedIn Graph.

22. Personal Characterization
OUTPUT Lifestyle & Interests
job area
sports
music
food
arts
personality
others (travel, nature, etc)
Socio-Demographics
financials
work/revenues
employability
socio-environment
real estate
mobility/cars
enterprises
Prescriptive
Analysis
LEAD TO ACTION
(data-driven operations)
Data-Modeling

23. From hierarchy to socialligence.

24. From hierarchy to socialligence.

25. From hierarchy to socialligence.
YOUR
COMPANY

26. Use Cases.
The next 5 benefits can easily be
deployed within your
organization. Yet, the potential is
huge and Swan is constantly
improving the service.
DaTalent Use Cases.
SAMPLES OF BENEFITS
YOU CAN DRAW FROM
THE DATALENT.
> >
>>>
Your Social Footprint.
WE IDENTIFY YOUR COMPANY’S
OPENESS TO THE SOCIAL WORLD
THROUGH YOUR EMPLOYEES’
CONNECTEDNESS.
Smart Hiring.
WE IDENTIFY TALENTS FROM YOUR
STAFF’S NETWORK. HIRING PEOPLE
SIMILAR TO YOUR BEST
EMPLOYEES.
Find Ambassadors.
WE PROVIDE FREE MARKETING
CHANNELS THROUGH YOUR MOST
CONNECTED AND INFLUENT
PEOPLE.
Hidden Talents.
WE SURFACE HIDDEN
COMMUNITIES AND HIDDEN
TALENTS TO HELP YOU PERFORM
WITH YOUR ACTIVITY.
Productivity.
WE IDENTIFY PRODUCTIVITY GAPS
AND FIND OPPORTUNITIES TO FILL
THEM THROUGH YOUR
EMPLOYEES' NETWORK.

27. THE EMPLOYEE LIFECYCLE
1
HIRE
the right talents
2
ONBOARD
fast up to speed
3
WORK
better
4
EVALAUTE
performance
5
MARKETING
ambassadors
6
RETAIN
best people
7
END
relationship
Each step is enlightened by
social & open data insights

28. THE EMPLOYEE LIFECYCLE
1
HIRE
the right talents
IDENTIFY CAREER MOVES
Automatic identification of
potential hires in employees’
connections, based on multiple
parameters.
SLG Data Product: CareerMoveSpotting ™ (CMS)
CONTACT POTENTIAL
CANDIDATES
Use your employees as contact
relays to attract connected
candidates. Gather testimonials
and pre-opinions.
SLG Data Product: StaffBridgesToCandidates ™ (SBC)
SAVE HEAD HUNTERS FEES
Birds of a feather flock
together. You will likely find the
right candidates around your
existing staff.
SLG Data Product: CareerMoveSpotting ™ (CMS)
PRE-EVALUATE CANDIDATES
Social data are 100 times
much revealing than a standard
resume. Use social profile to
add evaluation layers.
SLG Data Product: SocialResumeGenerator ™ (SRG)

29. THE EMPLOYEE LIFECYCLE
2
ONBOARD
fast up-to-speed
WELCOME IN FRIENDS
Facilitate onboarding by
identifying the new hire’s
connection within the staff.
Create easy and fast mentoring
and sponsoring.
SLG Data Product: WelcomeInFriends ™ (WIF)
CREATE AN IMMEDIATE
INTERNAL EXPERT NETWORK
Identify the right future expert
colleagues for the new hire
according to his job description.
SLG Data Product: ImmediateNetworkMapping ™ (INM)
START WITH A COMFORT ZONE
Assign first tasks that you know
being in the new hire’s comfort
zone to speed up a good settle.
SLG Data Product: ComfortZoneMapping ™ (CZM)

30. THE EMPLOYEE LIFECYCLE
3
WORK
better
IDENTIFY TRENDS IN THE
CLOSE MARKET & STAFF
By monitoring what your staff
and connections are
publishing, get insights on your
sector from inside.
SLG Data Product: PublishingTrendsJournals ™ (PTJ)
CONNECT EXPERTISE OFFER
AND DEMAND
Easily and immediately connect
people who search and people
who own. Inside and outside.
SLG Data Product: ExpertiseOfferAndDemand ™ (EOD)
SURFACE HIDDEN COMMUNITIES
Identify groups of common
interests in your personnel (work
areas and hobbies).
SLG Data Product: SurfaceHiddenCommunities ™ (SHC)
MAKE EXTERNAL
INTELLIGENCE AVAILABLE
Monitor your staff and its
connections publications based
on keywords.
SLG Data Product: KeywordsBasedMonitoring ™ (KBM)
CREATE STRATEGIC TASK
FORCES
Identify the early adopters
within your staff and put them
at work.
SLG Data Product: KeywordsBasedMonitoring ™ (KBM)

31. THE EMPLOYEE LIFECYCLE
4
EVALUATE
performance
INTEGRATE KLOUT AND
INTERNAL KPI
Enrich your Performance
Indicators with Klout scores
and other social records. Use
the Socialligence Ranking.
SLG Data Product: SocialPerformanceRank™ (SPR)
TRACK EXTERNAL
RELATIONSHIPS
Gather the external relationships
your employees have with
clients, partners, colleagues,
competitors.
SLG Data Product: ExternalRelationshipsTracking ™ (ERT)
OPTIMISE EVALUATION
INTERVIEWS
Generate rich social yearly
journals to get an overview of an
employee’s social engagement.
SLG Data Product: SocialYearlyJournals ™ (SYJ)

32. THE EMPLOYEE LIFECYCLE
5
MARKETING
ambassadors
USE YOUR EMPLOYEES AS
COMMUNICATION RELAYS
Engage your employees to relay
your marketing campaigns and
craft your company’s
reputation.
SLG Data Product: EmployeeAsAmbassador ™ (EAA)
IDENTIFY INTERNAL AND
EXTERNAL INFLUENCERS
Optimize your campaigns by
identifying real influencers
among your staff and its
connections.
SLG Data Product: InfluencersSpottingTool ™ (IST)
MONITOR YOUR
COMMUNICATION SPREADING
Monitor the spreading of your
messages from employees to
their direct connections.
SLG Data Product: CommunicationReachMonitoring ™
(CRM)

33. THE EMPLOYEE LIFECYCLE
6
RETAIN
best people
IDENTIFY POTENTIAL LEAVERS
Identify the employees planning
to leave your company, thanks
to a combination of selected
parameters.
SLG Data Product: EmployeeChurnSpotting ™ (ECS)
REWARD ENGAGED
EMPLOYEES
Rank employees according to
their propensity to engage
internally and externally.
SLG Data Product: SocialPerformanceRank ™ (SPR)
IDENTIFY STARS AND NUGGETS
Know which people you should
cherish to reduce risk of leaving.
SLG Data Product: StarEmployeesSpotting ™ (SES)

34. THE EMPLOYEE LIFECYCLE
7
END
relationship
MONITOR FIRING IMPACT
Evaluate the potential negative
impact of lay-offs throughout
the staff and the employee’s
connections.
SLG Data Product: FiringImpactMonitoring ™ (FIM)
ENCOURAGE AND MONITOR
ALUMNI NETWORKS
Get insights on your former
employees’ new life and
encourage them to keep
engaged.
SLG Data Product: AlumniSpottingMachine ™ (ASM)
IDENTIFY BAD INFLUENCERS
Identify employees that spread
negative information about your
company, products or services.
SLG Data ProductBadInfluencersSpotting ™ (BIS)

35. DATA SOURCES
BIG DATA ANALYSIS METHODS
WEB DATA SOCIAL DATA OPEN DATA ACQUIRED DATA YOUR DATA
MICRO
SEGMENTATION
CUSTOMER
INTELLIGENCE
PREDICTIVE
MODELING
PRESCRIPTIVE
ANALYSIS
BEHAVIORAL
OUTLOOK
WHAT-IF
SCENARIOS
SENTIMENT
ANALYSIS / NLP
DATA-DRIVEN OPERATIONS
DATA-DRIVEN
CAMPAIGNS
ACTIVATION PROJECT
MANAGEMENT
INFORMATION
SYSTEMS LOOPBACK
SPECIFIC
ACTIONS
STRATEGIC
CONSULTING

36. Thank you!

37. Contact Swan Insights.
>
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Headquarters.
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Belgium
Ph. +32 2 880 51 61
contact@swaninsights.com
swaninsights.com
>
Laurent Kinet.
laurent@swaninsights.com
CEO
Jean-Philippe Schepens.
j-p@swaninsights.com
CCO
>
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