This presentation looks at some of the moment's most important trends, and explains the innovations and ideas driving each one of them. From intellectual property to replicability From intuition to reality mining From asynchronous to realtime From wired to mobile From privacy to publicy From secret to "transparent" From top down to peer to peer From creation to co-creation From websites to social networks From information to curation A 90 minutes talk first presented on August 30th.

1. Looking into the future
Laurent Haug
30 August 2012

2. From To
Weak signals Actionable insights
Consultant Advisor Lecturer Venture Partner Medias Speaker
Laurent Haug Crédits photos: WebLookout.com
30 August 2012

3. Marc Giget, L’innovation à la belle époque
Laurent Haug 3
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4. In this era of accelerating change,
knowledge alone is no longer the key to a
prosperous life. The critical skill is foresight.
Foresight enables you to navigate change,
make wise decisions, and take action now
to create a better future.
World Futurist Society
Laurent Haug 4
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5. Foresight enables you to see opportunities,
avoid threats, and chart the fastest path to
your goals.
World Futurist Society
Laurent Haug 5
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6. Yesterday Today and Tomorrow
Fixed Nomad
Wired Mobile
Big Brother Little Brother
Top-down Peer-to-Peer
Create Co-Create
Own Share
Privacy Publicy
Websites Social Networks
Information is key Curation is key
Knowledge Foresight
Industry Worker Knowledge Worker
Profit > Responsibility Responsibility > Profit
Competition Co-opetition
Asynchronous Real-time
Secret Transparent
Intellectual Property Replicability
Intuition Reality Mining
Silos Transdisciplinary
Laurent Haug 25
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7. Create ---> Co-create
Laurent Haug 26
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8. // CREATE ---> CO-CREATE
Laurent Haug http://mystarbucksidea.force.com/ 27
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9. // CREATE ---> CO-CREATE
Laurent Haug http://bit.ly/GDp6bK 28
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10. // CREATE ---> CO-CREATE
Laurent Haug http://www.winnipegfreepress.com/cafe/ 29
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11. // CREATE ---> CO-CREATE
Laurent Haug http://www.kaiserchiefs.com/ 30
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12. // CREATE ---> CO-CREATE
Laurent Haug http://www.mcsweeneys.net/pages/song-reader 31
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13. // CREATE ---> CO-CREATE
Laurent Haug www.common.is 32
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14. // CREATE ---> CO-CREATE
Laurent Haug http://kickstarter.com 33
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15. // CREATE ---> CO-CREATE
Laurent Haug www.cdzamusic.com 34
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16. Create ---> Co-create
Technology has unleashed co-creation, as
users of products and services can now be
involved in the creation of what they use.
Co-creation makes everything better as
needs can be taken into account more
easily, and from anywhere on the planet.
Laurent Haug 35
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17. Websites ---> Social Networks
Laurent Haug 36
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18. // WEBSITES ---> SOCIAL NETWORKS
Laurent Haug Source: Go-globe.com 37
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19. // WEBSITES ---> SOCIAL NETWORKS
Laurent Haug Source: Tiffany St James 38
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20. // WEBSITES ---> SOCIAL NETWORKS
Laurent Haug https://www.klm.com/travel/ch_en/prepare_for_travel/on_board/your_seat_on_board/meet_and_seat.htm 39
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21. // WEBSITES ---> SOCIAL NETWORKS
Laurent Haug http://www.sheratonbetterwhenshared.com/ 40
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22. // WEBSITES ---> SOCIAL NETWORKS
Laurent Haug http://silp.com 41
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23. // WEBSITES ---> SOCIAL NETWORKS
Laurent Haug https://www.thunderclap.it/ 42
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24. // WEBSITES ---> SOCIAL NETWORKS
Laurent Haug http://edition.cnn.com/election/2012/facebook-insights/ 43
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25. // WEBSITES ---> SOCIAL NETWORKS
Laurent Haug http://election.twitter.com/ 44
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26. // WEBSITES ---> SOCIAL NETWORKS
Laurent Haug http://twitter.radiofrance.fr/interface/index.php?univers_id=1 45
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27. Websites // Social Networks
Move to social networks allows for easier
content circulation, and macro-view of
sharing, trending items and mood.
Social networks are becoming a massive
new way to navigate information.
Laurent Haug 46
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28. Information is key ---> Curation is key
Laurent Haug 47
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29. It is Not Information Overload.
It is Filter Failure.
Clay Shirky
Laurent Haug 48
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30. // INFORMATION IS KEY ---> CURATION IS KEY
Laurent Haug www.google.com
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31. // INFORMATION IS KEY ---> CURATION IS KEY
Laurent Haug http://www.15gifts.com/
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32. // INFORMATION IS KEY ---> CURATION IS KEY
Laurent Haug http://www.15gifts.com/
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33. // INFORMATION IS KEY ---> CURATION IS KEY
Laurent Haug http://www.15gifts.com/
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34. // INFORMATION IS KEY ---> CURATION IS KEY
Laurent Haug http://www.15gifts.com/
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35. // INFORMATION IS KEY ---> CURATION IS KEY
Laurent Haug http://www.justbuythisone.com/
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36. // INFORMATION IS KEY ---> CURATION IS KEY
Laurent Haug http://www.justbuythisone.com/
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37. // INFORMATION IS KEY ---> CURATION IS KEY
Laurent Haug http://mylovelyparent.com/ 56
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38. // INFORMATION IS KEY ---> CURATION IS KEY
Laurent Haug http://www.fortnighter.com/ 57
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39. // INFORMATION IS KEY ---> CURATION IS KEY
Laurent Haug http://www.chefsfeed.com/ 58
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40. Information is key ---> Curation is key
Having all the choices used to be exciting.
Not anymore.
From all the information, we now want the
right one, curated by our network or by
established professionals.
Laurent Haug 59
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41. Intellectual Property ---> Replicability
Laurent Haug 60
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42. // INTELLECTUAL PROPERTY ---> REPLICABILITY
Laurent Haug www.napster.com 61
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43. // INTELLECTUAL PROPERTY ---> REPLICABILITY
Laurent Haug http://www.digitalforming.com 62
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44. // INTELLECTUAL PROPERTY ---> REPLICABILITY
Laurent Haug http://www.digitalforming.com 63
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45. // INTELLECTUAL PROPERTY ---> REPLICABILITY
Laurent Haug http://makerplane.org/ 64
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46. // INTELLECTUAL PROPERTY ---> REPLICABILITY
Laurent Haug http://makerplane.org/ 65
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47. // INTELLECTUAL PROPERTY ---> REPLICABILITY
Laurent Haug http://makerplane.org/ 66
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48. // INTELLECTUAL PROPERTY ---> REPLICABILITY
Laurent Haug www.thingverse.com 67
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49. // INTELLECTUAL PROPERTY ---> REPLICABILITY
Laurent Haug www.thingverse.com 68
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50. Intellectual Property ---> Replicability
Intellectual property was challenged in the
virtual world, because content can be
moved and replicated so easily.
This is now happening with objects, with
huge implications.
Laurent Haug 69
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51. Intuition ---> Reality Mining
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52. // INTUITION ---> REALITY MINING
Laurent Haug Fabernovel 71
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53. // INTUITION ---> REALITY MINING
Laurent Haug Fabernovel 72
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54. // INTUITION ---> REALITY MINING
Laurent Haug Source 73
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55. // INTUITION ---> REALITY MINING
Laurent Haug http://ville-vivante.ch/ 74
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56. // INTUITION ---> REALITY MINING
Laurent Haug bbc.co.uk/news/technology-12976254 75
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57. // INTUITION ---> REALITY MINING
The fund gained 1.57 percent net of
fees in July, outperforming both the
S&P and the broader hedge fund
industry, which was up 0.76 percent.
Laurent Haug cnbc.com/id/41948279/Hedge_Fund_to_Predict_Markets_Using_Twitter 76
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58. // INTUITION ---> REALITY MINING
Laurent Haug google.org/flutrends/ch 77
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59. // INTUITION ---> REALITY MINING
Laurent Haug jawbone.com/up 78
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60. // INTUITION ---> REALITY MINING
Laurent Haug jawbone.com/up 79
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61. // INTUITION ---> REALITY MINING
Laurent Haug http://www.behav.io/ 80
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62. // INTUITION ---> REALITY MINING
Laurent Haug http://www.confused.com/car-insurance/motormate 81
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63. // INTUITION ---> REALITY MINING
Laurent Haug http://www.engadget.com/2011/04/27/tomtom-user-data-sold-to-danish- 82
30 August 2012 police-used-to-determine-ideal/

64. // INTUITION ---> REALITY MINING
Laurent Haug Premise.is 83
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65. // INTUITION ---> REALITY MINING
Laurent Haug http://www.theatlanticcities.com/technology/2012/03/how-catch-criminal-data/1477/ 84
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66. // INTUITION ---> REALITY MINING
Laurent Haug http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was- 85
30 August 2012 pregnant-before-her-father-did/

67. // INTUITION ---> REALITY MINING
Laurent Haug Source: Youtube 86
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68. // INTUITION ---> REALITY MINING
Laurent Haug http://proteusdigitalhealth.com/ 87
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69. Intuition ---> Reality Mining
Technology is creating a huge amount of
data that can be used to better understand
complex phenomenas that could not be
explored before.
Data is the new oil.
Laurent Haug 88
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70. Asynchronous ---> Realtime
Laurent Haug 89
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71. // ASYNCHRONOUS ---> REALTIME
Laurent Haug scenetap.com 90
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72. // ASYNCHRONOUS ---> REALTIME
Laurent Haug www.amazon.com 91
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73. // ASYNCHRONOUS ---> REALTIME
Laurent Haug google.com/prdhp 92
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74. // ASYNCHRONOUS ---> REALTIME
Laurent Haug preispanne.de 93
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75. // ASYNCHRONOUS ---> REALTIME
Laurent Haug http://www.idf.il 94
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76. // ASYNCHRONOUS ---> REALTIME
Laurent Haug http://sfpark.org/ 95
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77. // ASYNCHRONOUS ---> REALTIME
Laurent Haug https://www.sensenetworks.com/products/macrosense-technology-platform/ 96
30 August 2012 cabsense/

78. // ASYNCHRONOUS ---> REALTIME
Laurent Haug Source: Wired UK 97
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79. // ASYNCHRONOUS ---> REALTIME
Laurent Haug http://gotryiton.com/ 98
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80. // ASYNCHRONOUS ---> REALTIME
Laurent Haug http://gotryiton.com/ 99
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81. // ASYNCHRONOUS ---> REALTIME
Laurent Haug http://springwise.com 100
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82. Asynchronous ---> Realtime
With a combination of communication and
sensor technologies, it becomes possible to
understand our environment in realtime and
react accordingly.
Laurent Haug 101
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83. Wired ---> Mobile
Laurent Haug 102
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84. // WIRED ---> MOBILE
Laurent Haug youtube.com/watch?v=fGaVFRzTTP4 103
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85. // WIRED ---> MOBILE
Laurent Haug www.square.com 104
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86. // WIRED ---> MOBILE
Laurent Haug www.square.com 105
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87. // WIRED ---> MOBILE
Laurent Haug www.square.com 106
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88. // WIRED ---> MOBILE
Laurent Haug www.ikentoo.com 107
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89. // WIRED ---> MOBILE
Laurent Haug www.google.com/wallet 108
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90. // WIRED ---> MOBILE
Laurent Haug Source 109
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91. // WIRED ---> MOBILE
Laurent Haug www.blippar.com 110
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92. // WIRED ---> MOBILE
Laurent Haug Google Glasses 111
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93. // WIRED ---> MOBILE
Laurent Haug Source 112
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94. // WIRED ---> MOBILE
Laurent Haug Navatar 113
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95. // WIRED ---> MOBILE
Laurent Haug youtube.com/watch?v=SnOKfHaNslg 114
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96. Wired ---> Mobile
Smartphones basically put a computer in
everyone’s pocket, creating a wealth of
amazing possibilities for payment,
shopping, health, travel, etc etc.
Laurent Haug 115
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97. Privacy ---> Publicy
Laurent Haug 116
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98. // PRIVACY ---> PUBLICY
Laurent Haug William Lamson 117
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99. // PRIVACY ---> PUBLICY
Laurent Haug www.sociogeek.com 118
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100. // PRIVACY ---> PUBLICY
Laurent Haug www.sociogeek.com 119
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101. // PRIVACY ---> PUBLICY
Impudeur selon l’âge
Laurent Haug www.sociogeek.com 120
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102. // PRIVACY ---> PUBLICY
Laurent Haug Rubicon Consulting, Inc. 121
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103. // PRIVACY ---> PUBLICY
Laurent Haug Source: Barracuda Labs 122
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104. // PRIVACY ---> PUBLICY
“Le meurtrier, le visage dissimulé
sous un casque de moto, a ensuite
repris son deux-roues et s'est enfui”
Laurent Haug www.tdg.ch 123
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105. // PRIVACY ---> PUBLICY
Laurent Haug http://bit.ly/GGGa2D 124
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106. // PRIVACY ---> PUBLICY
Laurent Haug http://bit.ly/GGGa2D 125
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107. // PRIVACY ---> PUBLICY
Laurent Haug http://joemalia.net/ 126
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108. // PRIVACY ---> PUBLICY
"I'm Married"
Anti-Cheating Ring
Laurent Haug http://thecheeky.com/anti-cheating-ring 127
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109. Privacy ---> Publicy
Privacy is here and doing well. It is just
different, and not something that is granted
at birth anymore.You used to have to build
your public image, now you have to build
the private one
Laurent Haug 128
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110. Secret ---> Transparent
Laurent Haug 129
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111. // SECRET ---> TRANSPARENT
Laurent Haug http://pleaserobme.com/ 130
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112. // SECRET ---> TRANSPARENT
Laurent Haug http://pleaserobme.com/ 131
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113. // SECRET ---> TRANSPARENT
Laurent Haug http://www.avoidplugin.com/ 132
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114. // SECRET ---> TRANSPARENT
Laurent Haug www.superpacapp.org 133
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115. // SECRET ---> TRANSPARENT
Laurent Haug http://www.springwise.com/life_hacks/platform-scores-developers-coding-skills-delivers-results-recruiters/ 134
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116. // SECRET ---> TRANSPARENT
Laurent Haug http://tos-dr.info/ 135
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117. // SECRET ---> TRANSPARENT
Laurent Haug http://tos-dr.info/ 136
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118. // SECRET ---> TRANSPARENT
Laurent Haug 137
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119. // SECRET ---> TRANSPARENT
“Sweden has long debated whether
absolute openness leads, paradoxically, to
greater secrecy. In 2004 Inga-Britt Ahlenius, a
Swede working on transparency issues within
the United Nations [...] tried to review
government files. She found only empty boxes.
"The principle has come to discourage its
original purpose," she added. "It is quite
logical: if you are concerned that things will
be made immediately public, you do not
write it on paper."
Laurent Haug Source 138
30 August 2012

120. Secret ---> Transparent
Technology is making our world more
transparent, which is not a clear-cut gain for
society.
There is a need to find balance between
what is public and what should be kept
secret.
Laurent Haug 139
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121. Top Down ---> Peer to Peer
Laurent Haug 140
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122. // TOP DOWN ---> PEER TO PEER
Laurent Haug Napster 141
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123. // TOP DOWN ---> PEER TO PEER
Laurent Haug qurrent.com 142
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124. // TOP DOWN ---> PEER TO PEER
Laurent Haug friendsurance.de 143
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125. // TOP DOWN ---> PEER TO PEER
Laurent Haug buzzcar.com 144
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126. // TOP DOWN ---> PEER TO PEER
Laurent Haug Source 145
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127. // TOP DOWN ---> PEER TO PEER
Laurent Haug http://villagetelco.org 146
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128. // TOP DOWN ---> PEER TO PEER
Laurent Haug http://villagetelco.org 147
30 August 2012

129. Yesterday Today and Tomorrow
Fixed Nomad
Wired Mobile
Big Brother Little Brother
Top-down Peer-to-Peer
Create Co-Create
Own Share
Privacy Publicy
Websites Social Networks
Information is key Curation is key
Knowledge Foresight
Industry Worker Knowledge Worker
Profit > Responsibility Responsibility > Profit
Competition Co-opetition
Asynchronous Real-time
Secret Transparent
Intellectual Property Replicability
Intuition Reality Mining
Silos Transdisciplinary
Laurent Haug 148
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130. The illiterate of the 21st century will
not be those who cannot read and
write, but those who cannot learn,
unlearn, and relearn.
Alvin Toffler

131. Laurent Haug 150
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132. Change before you have to.
Jack Welch
hello@laurenthaug.com
+41 78 696 64 80
@laurenthaug