Brainstorming Interactive en 2008

1. Who are we

2. AN UNFAILING TECHNICAL PARTNER ?
• We develop websites since 1994
• We have built a strong knowledge and technical expertise,
that has driving us to develop our own CMS tool :
Techno2010, a SAAS mode solution for all your web projects.
• Techno2010 is based on a Cocoon v0.2 framework :
• Servlet 100% Java based on JavaSoft Servlet API platform,
• Hosted on a Tomcat 4.1.24 server
• On a dedicated rack in our own white room at Ecully.
The operator can easily modified his website’s
content, by editing the XML files and encoding
XHTML’s fragments by text inside the XML knots.
The operator can also modified the website
appearance by editing directly the XSLT style
sheets’s rools in batch mode.

3. NO, WE ARE NOT ONLY COMPUTER SPECIALISTS

4. A 100% CREATIVE AGENCY ?
• We realize high level creative projects since 1994.
• From a strong advertising background, we see the web as a
creative experimentation, an experimental space for creativity
with no limit.
• Our unique method : the OpenMind Process2.0
which give us the ability to conceptualized each problematic,
to give you creative creativity and conceptual concepts.
The result will follow…
• One objective : win awards for our creativity

5. NO, WE ARE NOT ONLY ARTISTS

6. BRAINSTORMING INTERACTIVE, IT'S US
• Yes, we realize technical websites
since a long time.
• Yes, we realize high level creative projects
since a long time.
What matters
is the combination of
strong technical expertise and creativity,
with only one objective,
the results !

7. That’s us

8. Wh@t’s going on

9. SEMANTIC WEB
What do you mean ?

10. SEMANTIC WEB
• The next web is semantic (web 3.0 ?!)
• The intelligent web
• The machines understand human queries
– Understand the user queries, his needs
– Anticipate the human mistakes
• The content is understandable by computers
– Formalize and organize data
– Tags and micro-formats

11. ARTIFICIAL INTELLIGENCE & AVATARS
Companionship & intelligence communication

12. ARTIFICIAL INTELLIGENCE & AVATARS
• AIML Bots & Virtual humans : Can I help you ?
• To create relationship and more affective
connection between the brand and the user
• The new avatar
– Is not only a responder
– He has personality and self growing
– he also ask questions and learn from the answers!

13. SEARCH ENGINE OPTIMISATION (SEO)
To be seen, to be found

14. SEARCH ENGINE OPTIMISATION (SEO)
• Google has the answer
(How did we do B.G. ?)
• Flash content can be read by Google
but we still need to create « google » content
• Semantic web is powerfull for SEO
• Backlinks / trackbacks are powerfull for SEO
• And sometimes we have to be invisible (VIP)

15. SOCIAL MEDIA
E-influence & reputation

16. SOCIAL MEDIA
• Web 2.0? OK and so what?
• e-Influencers : some people are influent,
have an audience.
– How can we catch them ?
– Teaser, one-to-one, trip, sponsored posts…
• New job : Reputation watcher
• Blogging & Micro-blogging

17. Blogs Relations & Social Media Marketing
Your brand
Influent blogger

18. BEHAVIORAL CONTENT MANAGEMENT
Big brother is watching you

19. BEHAVIORAL CONTENT MANAGER
• Track everything :
– Where are you from ? Where are you ? What do you do ?
What have you seen… or not seen
• Specific message according to the tracking :
– Welcome
– Welcome back
• Specific content according to the tracking :
– cross selling / up-selling
– Help assistant : Can I help you ?

20. VIRTUAL UNIVERSES
Architectural & natural environment visualisation

21. 3D models in Google Earth

22. AUGMENTED-REALITY
Total immersion for digital experience

23. AUGMENTED-REALITY
• Trans-reality objects
• RFID technology
• Mobile barcode
• Webcam integration
• Human/computer interactivity

24. OPEN SOURCE DEVELOPMENT
To secure a return on development investment

25. OPEN SOURCE
• No more “from scratch” development
• Use the power of the developers’ community
• Customize the open source projects
for unique use:
– Use the OS development for the core of our projects
– Customize this core to fit with our needs
– Personalize the design and functions

26. Advergame Micro-blogging
Réalité augmentée
Aggrégateurs
Advertainment
Web sémantique
Relations Blogs
ePub
Posts sponsorisés
Flux RSS Vidéo 360 interactive
Community manager
Widget Embed sites
Twitter
3D temps réel
SEO Relations Blogs Objets trans-réels
SaaS
Web 3.0 Entreprise 2.0 ePub
Rich banners
Page Rank SEM