1. The 11th Annual
MIMA Summit
Wednesday, October 10th, Minneapolis Hilton
www.mimasummit.org

2. Page 2
The 11th Annual MIMA Summit
Join us for the biggest marketing and technology
conference in the Midwest, presented by the oldest
interactive association in America.
No Boundaries
In an age of never-ending innovation, where does your job end?
Guy Kawasaki Jane McGonigal
Lunch Keynote Morning Keynote
1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

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Welcome to v.11
Since 2001, the MIMA Summit has brought together a vibrant mix of
marketers, designers, technologists and thought leaders – to
celebrate, to inspire, to fuel positive change in our marketplace and
across the country.
The MIMA Summit is the biggest marketing and technology
conference in the Midwest. This year’s theme, “No Boundaries,”
offers speakers a broad platform upon which to advance theories,
delve into new lines of inquiry and promote unique perspectives. We
are excited to present this year’s compelling roster of speakers and
presentations for the 11th annual MIMA Summit. We hope you can
join us in the adventure!
Tim Brunelle, President Lauren Melcher, Director of Programming
tim.brunelle@mima.org lauren.melcher@mima.org
1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

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The MIMA Mission
Elevating Talent
Founded in 1998, the Minnesota Interactive Marketing Association is the
oldest Interactive Marketing Association in the U.S., and currently serves
and inspires more than 1,200 members from agency, corporate and
freelance environments in content development, design, experience
design, marketing, media, product development, promotions, publishing
and usability.
MIMA believes fundamental changes in technology and culture have
transformed business, and it is our association’s role to connect,
illuminate, and partner with members and guests to elevate the quality of
marketing practiced, the image, and talent available in Minnesota to the
rest of the world – to challenge the status quo – to inspire innovation and
fuel relevant change that benefits our membership in their professional
and personal lives.
1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

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Did you know? On average, more
than 250 people – a variety of
professionals, from young novices
to seasoned veterans – attend our
monthly educational events. Our
annual Summit attracts over 1,000
attendees each year.
1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

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Details: Breakout Tracks
Breaking Boundaries
Our conference theme track, with speakers who offer both geek cred
and big ideas to impact and inspire every level of your organization.
Case Studies
Learning from experience and sharing examples of best practices in
social, mobile, measurement and content strategy.
Emerging Trends
Exposing the ideas that will shape our industry and our world in years to
come.
Reputation and Influence
Helping you tackle the challenge of managing reputation and cultivating
influence in an evolving digital/social marketplace.
Online/offline Convergence
At intersection of traditional behavioral analytics and today's digital
culture, learning what makes people engaged, how businesses can
compete and how to foster engagement both online and offline.
Designing Interactive Experiences
Exploring the interconnected topics of user experience, information,
interaction and visual design.
Digital Paid Media
For when you want to go out into the world, grab people where they are,
and bring them back to your online presence.
Digital Workflow
A deep dive into project management strategies and new ways of
thinking for all stages of content and platform creation.
1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

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Our speakers are the best.
And we mean it.
Meet this year’s amazing line-up of industry trend-setters and thought
leaders who will share their smarts with 2012 Summit attendees:
Vanessa Fox Lee Odden
Farhad Manjoo Adam Kmiec
Peter Shankman Erin Scime
John Hadl Robbie Whiting
Dan Khabie Charlie O’Donnell
Jon Schepke Nicole Newville
Michele Polz Nigel Jacob
Cindy Chastain Aaron Bannin
Stephen Anderson Doug Rozen
Samantha Starmer J.J. Schaidler
Gretchen Anderson Brett Baldwin
Adam Keats Spike Jones
Mitchell Reichgut Heather LaMarre
Ryan Manchee Mark Schaefer
Konrad Feldman Erin Anderson
Sara Wachter-Boettcher Tom Webster
1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

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Our programming attracts and
connects with the needs of a
wide variety of interests.
In our 14 years as an organization, MIMA has hosted hundreds of
speakers. Here are some of the highlights from the last three years:
Analytics Evangelist for Google Avinash Kaushik, Facebook Content
Strategist Sarah Cancilla, WIRED Editor and author Chris Anderson,
SEOMOZ founder Rand Fishkin, charity:water digital director Paull
Young, Global Digital Manager at Ford Motor Company Scott Monty,
Geek Squad founder Robert Stephens, Winelibrary.tv founder and best
selling author Gary Vaynerchuk, author of Designing Obama Scott
Thomas, principal and senior strategist at BrandBuilder Marketing
Olivier Blanchard, Boing Boing co-founder Xeni Jardin, futurist Cecily
Sommers, VP of Marketing at Virgin Airlines Porter Gale, crowd
sourcing evangelist John Winsor, Managing Partner at Bond Art +
Science Karen McGrane, and many more.
1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

9. 1821 University Ave W #S256, St. Paul, MN 55104
(651) 999-5345 | mima.org
Contact:
Lauren Melcher, MMA Board of Directors (Summit Programming Chair)
lauren.melcher@mima.org