Tod Sacerdoti, CEO and founder of BrightRoll, gave this James Bond-themed presentation at the 2012 iMedia Agency Summit. The presentation highlights 2012 trends in digital video advertising and offers predictions for where the industry is going in 2013. You can also view this presentation on YouTube: http://youtu.be/GBvyEGQeHnk

1. iMedia:
THE THEN
&
NOW
Tod Sacerdoti, CEO & Founder

2. BrightRoll
#1 independent Video ad PLATFORM
Scale
Technology
Research

3. SCALE
#1 REACH Most video ads served
4 of 5 video viewers
comScore October 2012

4. TECHNOLOGY
6 years of video ad platform development
100+ partners use our video exchange
100s of billions data points analyzed monthly

5. RESEARCH
3000+ research studies
New Audience Guarantee offering
Industry-leading research and
analytics team led by Dr. Sabrina Ho

6. 2012 Trends
1 Digital Video Matures
2 Explosion of Mobile
3 Evolution of Interactive Pre-Roll
4 Dawn of the Video Ad Platform

7. DIGITAL VIDEO MATURES:
Industry STATS
$37B+ 2012 US digital ad spend
47%
increase in digital video ad spend
64%
advertisers believe digital video is
equally or more effective than TV

8. Explosion of Mobile:
Industry STATS
$152MM 2012 US mobile video ad spend
122%
2012 increase mobile video ad spend
64%
of advertisers will use mobile
in digital video budgets

9. EVOLUTION OF
PRE-ROLL
Cross-platform interactive pre-roll (IPR)
SmartView™ skippable

10. RISE OF 18 of top 20
VIDEO AD ad tech companies use our platform
RTB
PLATFORM Global
Mobile
Access to 1 in 2 video ads in US
Single point of access

11. COMING IN 2013
Efficiency
1 Audience Efficiency: Laser Focus
2 Inventory Efficiency: Mobile or Die
3 Platform Efficiency: License to Win
4 Efficiency Fallacy

12. Audience Efficiency:
Laser focus
comScore and Nielsen OCR
GRP cross-platform buying
DLX | TV
Audience Guarantee

13. INVENTORY EFFICIENY:
Mobile OR DIE
Fastest growing video ad category
Video ads everywhere
Tech barriers fading

14. PLATFORM Efficiency:
LICENSE TO WIN
Inventory Access
Workflow
Price
RTB
Programmatic Buying

15. FOR YOUR EYES ONLY:
efficiency fallacy
Best of breed in multiple mediums
No direct relationships with publishers
Percentage of spend or CPM
Media buying decision with third party

16. THANK YOU
&
FAREWELL
Tod Sacerdoti, CEO & Founder